COMMUNITY RELATIONS

“All business in a
democratic
country begins
with public
permission and
exists by public
approval.”
(Arthur W. Page)
COMMUNITY RELATIONS
An institution’s planned,
active, and continuing
participation within a
community to maintain and
enhance its environment to
the benefit of both the
institution and the
community
 The Importance of Community
Relations
Relations with the surrounding
community greatly affect the company’s
activity/creativity
Maintaining good relations with
communities will bring long-term
benefits.
• Affect relationships with governments,
employees, and costumers
 The Importance of Community
Relations
Bring the company closer to potential
costumers
• Strengthen relationships with opinion
leaders
 Forms of Community Relations
Activities
ON LOCATION

Open house
Birthday anniversary
Exhibitions and performances
Special discounts
Donations
• Providing company facilities and services
 Forms of Community Relations
Activities
Corporate Philantrophy or Corporate
Social Responsibiliy Program
Concern for Social Issues
(unemployment, poverty, Disabled
people etc.)
• Open information about the company's
condition
 Factors affecting Community
Relations
Characters of the local community
Handling of local government
The unpreparedness of the company at
the time of preparation
• People's experience with other
companies
 Things people expect from the
company
Income
Appearance
Participation
Stability
• Pride
 Important questions

What is the historical socio-condition of

society?
Who came first?
What is the effect of the nature of the
location on the company?
• What is the role of the company in a
particular location?
 Assessment 1

Find example of one external relations program from

an organization/company
Describe the program systematically as follows:
Brief description of the program
Explain why you chose the program.
Describe your analysis of the Public Relations model
used in the program
• Analysis typed 3-4 pages and uploaded on Myklass
no later than April 17, 2022.