User Journey Map for Online Grocery store

User: Sarah
User Goal: Purchase grocery online to save time & money in a convenient way.

Action Aware Install & Explore Select & Purchase/Order Receive

Task list ● Aware from ● Open app store and ● Select the desire ● Check where
advertisement install item & put in the the item is
on Social ● Explore the interface & cart reached
Media/ login account on the
Billboard/ in- app ● Order the item by ● Finally, Open
store poster ● Checking the catalogue paying online the door and
● Seeing the grocery received the
● Aware from items, their prices & item
relatives/friends delivery times
Feeling .
Relieve & Optimism, excitement & Accomplish &
Frustration, independence
adjective curious overwhelm & trust satisfy
Add multiple login methods, Easy to use interface, Add product
Improvement appealing visuals & add multiple payment tracking detail
opportunities affordable cost grocery method system