LEADING WITH VALUES

NZ Coach Development Framework-

Leadership Learning Area
Values Based Leadership

Values are
standards or principles
that guide your actions
and beliefs.
(Lee & King, 2001)

NZ Coach Development Framework-

Leadership Learning Area
 Values Based Leadership

Values are drawn from life experiences and

brought to the life we live.
Our core values guide our actions.
The values of integrity and honesty are crucial
determinants of the degree of trust people place
in us as leaders.
Values are the core of character.

NZ Coach Development Framework-

Leadership Learning Area
 Values Based Leadership

Values will influence your priorities;

the stronger values are what you put
first, defend most, and want least to
give up.
(Kuczmarski, 1995)

NZ Coach Development Framework-

Leadership Learning Area
10 Values of a Successful Coach

1. Clarity 6. Risk
2. Supportiveness 7. Patience
3. Confidence building 8. Involvement
4. Mutuality 9. Confidentiality
5. Perspective 10. Respect

(Hendricks, 1996)

NZ Coach Development Framework-

Leadership Learning Area
 A vision…

 Presents a compelling image of the desired

state
 Includes commitment and enthusiasm
 Projects emotions
 Builds trust and goodwill
(McConnell, 2000)

NZ Coach Development Framework-

Leadership Learning Area
 Leader goals and vision

 The coach’s goals for the team are set from the
vision, created by the whole team.
 The goals must be simple and coaches and athletes
need to have a mutual understanding of them
 Goals should be reviewed through the season
 From the mutual goals will come the team leader’s
approach to the team, and the structures and
processes that are set up in line with the goals

NZ Coach Development Framework-

Leadership Learning Area
 The way we coach is based on
what we believe about sport.

It is based on our philosophy of

sport, and our values which are
illustrated in our actions.
A clear and evocative vision is
central to the coach as a Leader.
(McConnell, 2000)

NZ Coach Development Framework-

Leadership Learning Area
To coach is to believe in something:

 The game/competition
 The athlete(s)
 The quest for excellence
 The process of challenging one’s
self and striving to overcome
(Walton, 1992)

NZ Coach Development Framework-

Leadership Learning Area
To be able to action our values as
coaches we need to develop:

Self-awareness,
firm goals
and vision
with the athletes

NZ Coach Development Framework-

Leadership Learning Area
What is important?

 To coach and athletes?

 To having a winning team?
 To help young people to have fun?
 To help young people develop?

(Martens, 1998)

NZ Coach Development Framework-

Leadership Learning Area
 Successful Coaching

How do we define success?

Winning?

‘Winning is a pleasant by-product of

success’ (Hinkson, 2001, p.16)

Is winning in your control as coaches and athletes?

NZ Coach Development Framework-

Leadership Learning Area
Philosophy

Believing in something is the basis

of coaching philosophy:

This covers the most important element of

the coaching role. It is illustrated in your
actions, and leads to your clarity of vision.
(McConnell, 2000)

NZ Coach Development Framework-

Leadership Learning Area
 Athlete-centred Philosophy

“It is useful and important for all coaches to

formulate a coaching philosophy or personal
statement about the values and beliefs
significant to their understanding of sport and
life.
This philosophy provides the foundation that
directs the way they coach”.
(Kidman & Hanrahan, 2004)

NZ Coach Development Framework-

Leadership Learning Area
 Philosophy of Coaching

New Zealand’s Black Sox Coach Don Tricker’s

philosophy on coaching is “to take a holistic
view as I believe that there is more to life
than sport. I like to think that I have not only
helped the athlete realise their athletic goals
but have helped them become a more
rounded person through their experience in
sport”.
(Kidman, L. 2005, pp.70-71)

NZ Coach Development Framework-

Leadership Learning Area
 Team Values

Don Tricker NZ Black Sox’s Softball Coach ‘It’s

all about respect, it’s about integrity…we
had three questions that we essentially
asked.
1. How are we going to deliver this?
2. What are the values?
3. How are we going to live them?

(Kidman, 2005, p.77)

NZ Coach Development Framework-

Leadership Learning Area
 Values Based Language
Leadership
From saying: To saying:

 There’s nothing I can do  Let’s look at our alternatives

 I can choose a different
 That’s just the way I am
approach
 I control my own feelings
 He/she makes me so mad
 I can create an effective
 They won’t allow that
presentation
 I will choose an appropriate
 I have to do that
response
 I can’t  I choose
 I must  I prefer

Stephen Covey “The Seven Habits of Highly Effective People

NZ Coach Development Framework-

Leadership Learning Area
 Leading Sport

“Clearly, sport does not automatically build

either character or characters. The
influence that sport has for its participants
depends on a complex set of factors tied to
the specific sport and the social interactions
that are present.”
(Shields Bredemeier. (19) Character development & physical
activity. Missouri: McGraw-Hill)

NZ Coach Development Framework-

Leadership Learning Area
 Sport has a capacity to:

Reinforce
Reduce
Change

the formation of identify both individually

and nationally.

NZ Coach Development Framework-

Leadership Learning Area
 Charismatic passion
serves as a catalyst for breathing enthusiasm
into a values based organisation

 Enable athletes to be excited about their

sport
 Enable athletes to take pride in their
performance
 Enable athletes to feel emotionally committed
to themselves and ‘the team’.
Adapted Kuczmarski (1995)

NZ Coach Development Framework-

Leadership Learning Area
 Tools for Leading with Values in Sport

To adopt a values-full culture,

leaders need to adopt 5 norms:

1) Serve as athlete advocates – Put athletes

and their needs as paramount
2) Pluralise the environment – Celebrate
differences – encourage and cater for
individuals (Kuczmarski, 1995)

NZ Coach Development Framework-

Leadership Learning Area
Tools for Leading with Values in Sport

 Evoke professional passion with

excitement, warmth and emotion
 Bridge people to a mission – Bridge
individuals towards team culture
 Be a teacher – Empower athletes – enable
ownership (Kuczmarski, 1995)

NZ Coach Development Framework-

Leadership Learning Area
Why we need to be clear about values…

Leadership without direction is useless. Uninformed by

ideas about what is good and bad, right and wrong,
worthy and unworthy, it is not only inconsistent but
dangerous.
As the pace of change in our world continues to
accelerate, strong basic values become increasingly
necessary to guide leadership behaviour.

NZ Coach Development Framework-

Leadership Learning Area
References

Covey, S.(1998). The 7 habits of highly effective teens. New York:

Franklin Covey Co.
Hendricks, W. (1996). Coaching, Mentoring and Managing. NJ:
National Press
Kidman, L. (2005). Athlete-centred coaching: Developing inspired
and inspiring people. Christchurch: Innovative Print
Communications Ltd
Kidman,L. & Hanrahan, S. (2004). The coaching process – A
practical guide to improving your effectiveness: 2nd Edition.
Palmerston North: Dunmore Press Limited

NZ Coach Development Framework-

Leadership Learning Area
References

Kuczmarski, S.S. & Kuczmarski, T.D. (1995). Values-based

leadership: Rebuilding employee commitment, performance, &
productivity. Englewood Cliffs, NJ: Prentice Hall.
McConnell, R. (2000). The successful coach: A practical guide for
beginners and experts. Auckland: Harper Collins.
Lee, R.J. & King, S.N. (2001). Discovering the leader in you: A
guide to realizing your personal leadership potential. San
Francisco: Jossey-Bass.
Martens,R. (1998). Successful coaching. Champaign, IL: Human
Kinetics.
Walton, G.M. (1992). Beyond winning: The timeless wisdom of
great philosopher coaches. Champaign, IL: Human Kinetics.

NZ Coach Development Framework-

Leadership Learning Area