Arriola, Veronica Eugenio

Claveria, Angelica Mae S.

Dimapanat, Nur-Hussein L.
Siñel, Merlan A.
GOOGLE FUN FACTS
 Google’s name was originally
BackRub

• University in
Stanford’s students
Larry Page and
Sergey Brin created
• The name is a play on
Google in 1998.
“googol,” which is the
mathematical expression for
one followed by 100 zeros.

After years of people saying “Google it,”

Google made it into the dictionary in 2006
Proceed to Games
 Fun Trivia about
• Google’s first company dog was?

a) Goog
b) Yahoo
c) Ditred
d) Yoshka
e) Serge
f) Rally
 Inc. was officially born?

a) November 1, 1998
b) June 12, 1998
c) September 27, 1998
d) August 30, 1998
e) February 14, 1998
Ever seen the dinosaur in the Chrome
browser when there is no connection? The
game is called?
a) Dino Jump
b) Ancestral game
c) No internet game
d) Loss T-Rex connection
e) Jumping T-Rex
 Structural and operational of GOOGLE Inc.
• Alphabet Structure: Google operates under Alphabet Inc., its parent company, which oversees various
subsidiaries, including Google. This structure allows for more focused operations within different segments
like search, advertising, cloud computing, hardware, and more.
• Division of Teams: Teams within Google are organized based on projects or product lines. This structure
often follows a matrix organization, where employees may belong to multiple teams simultaneously,
allowing for cross-functional collaboration.
• Agile Methodology: Google often employs agile methodologies in its organizational approach. Teams work
in iterative cycles, allowing for quick adaptation to changes and continuous improvement in product
development and innovation.
• Flat Organizational Culture: Google has historically maintained a relatively flat organizational structure,
encouraging open communication and transparency across different levels. This fosters a culture where
employees feel empowered to contribute ideas and collaborate across teams.
• Data-Driven Decision-Making: The company heavily relies on data-driven decision-making processes.
Data analysis and metrics play a crucial role in evaluating product performance, user behavior, and market
trends, guiding strategic decisions.
• Innovation and 20% Time: Google is known for encouraging innovation through initiatives like the "20%
time" policy, where employees are allowed to dedicate a portion of their work hours to pursue projects
outside their core responsibilities.
GOOGLE SWOT
S W O T
S STRENGTH

W WEAKNESS

O OPPORTUNITIES

T THREATS
S TRENGTH
Market Leader in Search Engines
The biggest strength of Google is that it is the undisputed leader in
search engines, which means that it has a domineering and lion’s
share of the internet searches worldwide.

Ability to Generate User Traffic

Google is a household brand in the world, its ability to drive internet
user traffic is legendary, and this has helped it become one of the
most powerful brands in the world.
S TRENGTH
Revenue from Advertising and Display
Its revenue model wherein it garners humungous profits through
partnerships with third party sites has held the company in good stead as
far as its ability to mop up resources and increase both its top-line as well
as bottom-line is concerned.

A Strong Brand Awareness/ Recognition

Google has established a strong brand name as the number one search
engine. People trust and use Google’s search engine for many reasons
because it’s fast, dependable, and reliable.
It have iconic logo, coupled with memorable advertising campaigns and
its most successful products — such as Gmail, Google Maps, Google
search, and Google Meet
S TRENGTH
Developer Versions of Android OS Used by
Billions Worldwide
Android OS is a mobile operating system developed by Google. It is the
most popular mobile operating system in the world. According to a report
by Statista, Google’s Android OS controlled an estimated 71% of the
market share, while Apple’s iOS controlled about 27% of the same.
W WEAKNESS

O OPPORTUNITIES

T THREATS
W EAKNESS
Overdependence on Advertising
Advertisement space is highly cyclical, competitive, and rely heavily
on macroeconomic conditions.

Privacy Concerns
Google does not reveal its algorithm for searches or even its basic
formula as far as internet searches are concerned, leading to many
experts slamming the company for being opaque and hiding behind
the veneer of secrecy.
W EAKNESS
Falling Ad Rates
The company has been faced with declining revenues from ads and
as a result, the profitability of the company has taken a hit.

Employee Issue
In June 2020, more than 1,600 Google employees petitioned the
company to stop offering its G-suite services to police departments in
the light of Black Lives Matter protest. Employee protests were also
related to other issues like workplace culture and Google’s projects
with the US military and the Dragonfly project.
O OPPORTUNITIES

T THREATS
O PPORTUNITIES
AI, Machine Learning, and Other Emerging
Technologies:
Google has been a pioneer in AI and machine learning, evident in
products like Google Assistant, Google Translate, and various AI-
powered features in their services.

Cloud Computing:
Google Cloud Platform (GCP) competes with other major players like
Amazon Web Services (AWS) and Microsoft Azure. The opportunity
here lies in expanding its market share by offering more innovative
and efficient cloud services, attracting more businesses and
organizations to migrate to GCP for their infrastructure needs.
O PPORTUNITIES
Virtual Reality
Google Cardboard and Daydream. The opportunity lies in advancing VR
technology for various applications, including gaming, virtual meetings,
training simulations, and enhancing user experiences through immersive
content.

Autonomous Vehicles:
The opportunity here is to further develop and scale autonomous driving
technology, potentially expanding into the commercialization of self-driving
cars and forming partnerships with automobile manufacturers
O PPORTUNITIES
The Wearables Market
Google Fit and Wear OS, Google has a presence in the wearables
market. The opportunity involves innovating in wearable technology, such
as smartwatches and fitness trackers, improving health tracking
capabilities, integrating with other devices seamlessly.
T HREATS
Increased competition from other tech giants
Amazon's e-commerce dominance poses a significant threat to Google's
advertising revenue, as more consumers turn to Amazon for online
shopping.

Microsoft's cloud computing business is also a growing threat to Google,

as more businesses move their data and applications to the cloud.

Meta (formerly Facebook) is also a potential competitor to Google in the

advertising space, as it has a vast trove of user data that it could use to
target ads more effectively
T HREATS
Regulatory scrutiny over data privacy and antitrust
concerns
In 2021, the European Union fined Google €4.34 billion for abusing its
dominance in line with data privacy in the search market.

In 2020, the US Department of Justice filed an antitrust lawsuit against

Google, alleging that it abused its dominance in the search and
advertising markets.

The rise of artificial intelligence (AI) and machine

learning (ML)
AI and ML are rapidly developing technologies that could challenge Google's
dominance in search and advertising. AI-powered search engines, such as
Neeva and You.com
T HREATS
The growing popularity of decentralized technologies
Decentralized technologies, such as blockchain and cyptocurrency, are
gaining popularity, and they could disrupt Google's business model.

In 2022, the global blockchain market was worth $149 billion, and the
global cryptocurrency market was worth $2.1 trillion. These numbers show
that decentralized technologies are becoming increasingly important, and
they could pose a significant threat to Google in the years to come.
References:
• Juneja,Prachi., 2015., Management Study Guide Content Team., https://www.managementstudyguide.com/swot-
analysis-of-google.htm
• Pereira, Daniel , 2023., The Business Model Analyst https://businessmodelanalyst.com/google-swot-analysis/
• Parker, B. (2020, September). Google SWOT Analysis 2023 | SWOT analysis of Google. Business Strategy Hub.
https://bstrategyhub.com/swot-analysis-of-google-2019-google-swot-analysis/
• Juneja, P. (n.d.). SWOT analysis of Google. https://www.managementstudyguide.com/swot-analysis-of-google.htm
• Pratap, A. (2020, January). Strengths and weaknesses of Google: A SWOT analysis. CH Blog.
https://cheshnotes.com/strengths-and-weaknesses-of-google-a-swot-analysis/
• Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free
Press.
• Farrell, J., & Shapiro, C. (2017). Antitrust and the Internet: A retrospective and prospective view. The Journal of
Economic Perspectives, 31(2), 143-164.
• Brundage, M., Amodei, D., & Kleinberg, J. (2018). Artificial intelligence: capabilities, applications, and ethical
concerns. Nature, 526(7573), 88-93.
• Tapscott, A., & Tapscott, D. (2016). Blockchain revolution: How the technology behind bitcoin is changing money,
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