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EVENT BRIEF

EVENT BRIEF

An event brief is a complete overview of the event you are planning to run. Written before
any practical plans are made and long before the date of the event. It includes any details
relevant to the event and how you expect it to run such as key dates, limitations etc.
IDEAL BRIEF

■ Summary of the expected event


■ Dates
■ Information about brand and brand value
■ Information about target audience
■ Information about previous events
■ What client expect form the supplier
■ Format of vent
■ Budget
■ Timing of event
HOW TO LISTEN

■ https://www.youtube.com/watch?v=D6-MIeRr1e8
■ https://www.youtube.com/watch?v=cSohjlYQI2A
When to say NO to brief

■ No idea about budget


■ Company rejected to meet or to give additional information
■ Tender provided by anonyme company which rejected to giv einfo about final client
■ Tender deadline is short (2-3 days for offer preparation)
■ Full post-payment requested

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