PRESENTATION

ON
GLOBAL MARKETING
SUBMITTED BY:-
Padmini Gouda(2261301061)
Srabani Jagdev(2261301064)
Jyotirmayee Jagyanseni(2261301065)
Satabdi Tanaya Nayak(2261301121)
Sambit Pattanaik(2261301168)

ASSIGNED BY:-
Dr.Neha Gupta
 WHAT IS GLOBAL MARKETING?
 According to KOTLER, “Global marketing is concerned with
integrating or standardizing marketing actions across a
number of geographic markets.”
 It is the full process of planning, creating, positioning and
promoting your products in a global market.
 Example:- Apple, Samsung Galaxy S series

WHY IS GLOBAL MARKETING IMPORTANT?

•It provides business with new income opportunities.
•It minimize costs and lower bottom line.
•It affects us all.
 TYPES OF GLOBAL MARKETING
STRATEGIES:
There are three types of global marketing strategies:

1. Standardization:- Global marketing standardization means

adopting the same product and marketing practices for all
market.

2. International strategy:- International strategy in global

marketing involves importing and exporting goods.

3. Multinational strategy:- It is like international marketing. The

products are tailored to each market, but the same procedure
applies.
STRATEGIES TO ENTER GLOBAL MARKETING:

Joint Direct
Export Licensing
Venture investment
BENEFITS OF GLOBAL MARKETING:-
 Increase the quality of a product or service

 Raised knowledge about your brand

 Reach a wider target audience

 Influence and scope

ADVANTAGES
DISADVANTAGES
 GLOBAL REACH  CULTURAL BARRIERS
 LOWER COSTS  LIMITED AUDIENCE
 GLOBAL FEEDBACK  INVENTORY
 RESOLVING TIME MANAGEMRNT
RESTRICTION  POLITICAL AND
LEGAL CONSTRANTS
 CONCLUSION:-
 We conclude that when firm goes to globalization
it has a lot of growth and development which
leads always in a good profit motive.

 With the growth of digital media and the internet,

every tiny businesses can now reach a wider
market in a short amount of time and with
minimal expenditure.