PHILOSOPHICA

L
F O U N D AT I O N
OF
BUSINESS
ETHICS
BUSINESS ETHICS
>is one of many types applied ethics
​

> ​necessarily fall under the concern of

philosophy
​

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 MAIN TRADITIONAL
PHILOSOPHICAL/ETHICA
L FOUNDATIONS OF
BUSINESS ETHICS
1.consequentialism
2 . K a n t ’s D e o n t o l o g i c a l E T H I C S
3.Moral rights
4.Ethics of care
5 . Vi r t u e E t h i c s
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1.CONSEQUENTIALISM

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1.consequentialism
• Refers to an approach in moral decision-making
wherein the prime consideration is the effect or
consequence of an action or a decision.

• Authors also refer to this as teleological ethics

(telos is a Greek word which means “ end,
intention, or purpose”)
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 Two consequentialist
approaches:

a. ETHICAL EGOISM

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b.
UTILITARIANIS
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 a. ETHICAL EGOISM
 It is founded on psychological egoism.

 It describes the human nature as basically selfish, self-interested, and self-centered. It

assumes that people never act except with a personal benefit in sight, whether or not
they admit it.

 It tends to violate objective moral principles just to satisfy one’s interests.

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 B. UTILITARIANISM
From the Latin word utilis, which means “useful”

Utilitarian’s main concern is not individual interest.

Rather, presented with different alternative courses of
action, the utilitarian looks for the one that has good
consequences or benefits , overall, for the most number of
affected people .

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KDE
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 2.KANT’S DEONTOLOGICAL
ETHICS
 Deon is a Greek word which means “duty”. Roughly speaking, Kant sees that
through the use of our reasoning, we (as a human beings) can discover
universal ethical principles and these principles pose as moral duties that we
must obey.

 A human act has true moral worth if it is performed because of a moral duty
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and not just because of mere benefits and personal interests.
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MMM 3. MORAL RIGHTS

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 3. MORAL RIGHTS
 The right approach to decision-making in business
maintains that each and every stakeholder (person) has
basic human rights that should be seriously taken into
consideration when making decisions, rules, and policies.

 Moral right (also known as human right) is inherent

because unlike legal rights, the moral rights do not
require the person to exert any effort to possess
qualifications, to present requirements, and to be
identified with particular group. A moral right is
acquired by virtue of simply and plainly being human.

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EOC4. Ethics of care

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4. Ethics of care
 The basis of the ethics of care is a very relevant consideration in
making ethical business decisions. The business world is not just a web
of relationships that are based on functions and impersonal
interactions. Rather, as we interact with the various stakeholders,
close relationships are formed.
 The basis of the ethics care is the person’s feeling of lack and
meaninglessness when he or she is isolated from other people. The
person is not born in isolation. He or she being in relation.
 The ethics of care is also premised on the idea that moral decision-
making is not cold-blooded, emotionless, and detached process.
Rather, the decision-maker is a person affected by his or her
background, by the relationships he or she established and by his or
her desire to maintain and nurture these relationships. Emotion (not
just reason) plays a crucial role in our moral universe.

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Vvvv 5. VIRTUE ETHICS

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5. VIRTUE ETHICS
 It is more concerned with assessing the moral integrity and
character of the person. It focuses not on the act but on the
character of the agent.
 It is not obsessed with adherence to well-defined rules or to a
step-by-step method of solving concrete ethical issues. For a
virtue ethicist, ethics is not a restriction but a positive force for
the flourishing of one’s character. Rather than negative power
that is constantly avoided and evaded, ethics is force for the
good, something that is pursued freely.
 Virtue ethics does not undermine the importance of rules and
principles. Neither is it incompatible with the normative theories
that we discussed. Rather, virtue ethics can serve as a
complementary approach to the normative theories.

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Go to
go to
go to
market
market
market
 Product pricing
Price orientation

Customer value- Company A Company D

based pricing

Competition based Company B

pricing

Company C Our product

Cost-based pricing

Price realization
Weak Medium Strong

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Marketing
plan

Price Product Place Promotion

Budget flexible for social Ad directing customers to our Popular social media companies Promotion will run for two
marketing product weeks

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 Product launch plan

Pre-roll out Pre-release Feedback Announce Launch

Roll out product to Gather feedback and fix Public preview and General product
Product public release
local region bugs announcement release

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executive
Executive
plan
plan
 Our team
MIRJAM
NILSSON
President

VICTORIA
LINDQVIST
Executive Assistant

AUGUST ANGELICA ALLAN FLORA FLORA IAN

BERGQVIST ASTROM MATTSSON BERGGREN BERGGREN HANSSON
VP Finance VP Technology VP Operations VP Marketing VP Production VP Transportation

MIRA APRIL KALLE JENS VICTORIA ANGELICA

KARLSSON HANSSON PERSSON MARTENSSON PERSSON HANSSON
Accounting Help Desk Facilities Project Manager Production Manager Dispatch

JENS MIRA
MARTENSSON KARLSSON
Project Manager Accounting

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 Product budget

Column A Column B Column C Column D Column E Column F

Q1 10 100 50 10 $6,750 $1,013

Q2 50 500 60 500 $33,750 $5,063

Q3 200 2000 100 5000 $135,000 $20,250

Q4 400 4000 120 50,000 $270,000 $40,500

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 Up next

12 3
Business management Product positioning Media outreach
opportunity sizing in-market user testing lead optimization

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Thank
thank
Thank
you
You Mirjam Nilsson​
206-555-0146

You
mirjam@contoso.com
www.contoso.com

You