OVERVIEW of a

FEASIBILITY STUDY
What is a feasibility study?
In simple definition, a feasibility study is a
comprehensive analysis of the viability of a project,
idea or concept.
The study typically considers relevant data sources for
determining whether a BIG idea is sustainable,
achievable, affordable and ideal considering its scope,
cost, location and/or overall economic impact.
Technology today allows for the additional layering of
artificial intelligence regarding site demographic and
consumer behaviors making the analysis of feasibility
even more reliable.
Feasibility studies can be used for various planning
purposes.

A new retail or mixed use development may request a

feasibility study to determine project costs,
community support, economic impact and market
demographics.

Retail restaurant franchises may request a study to

determine site selection and identify ideal site
opportunities within a region.
And, an investor may request a feasibility study to help
determine the scope of interest, market approach for a
new product and evaluate potential competition.

Feasibility studies are key resource reports that

provide detailed insight into a project or "BIG idea";
and, they are great tools for use in the planning stages
of an organization's goals.

 In addition, lender's and/or investor groups may

require feasibility studies to strengthen fundraising
campaigns and determine funding options.
Examples of when feasibility studies are typically
required or needed:
 Initial idea exploration, concept development and overall
assessment.

 Development project requiring community support and proof

of economic impact.

 Major business decisions that require a "Go/No Go"

conclusion.

 New community based projects that require detailed analysis

of project scope, needs and potential impact.
 A comprehensive analysis of competitors in the marketplace and
what their offerings include vs. what goals an organization desires
to pursue.

 Business planning and preparation stages.

 Technical, legal, operational and scheduling feasibility applications

in project management.

 Determining market viability, financial viability and detailed

SWOT analysis.

 Launching a new business.

 Launching a new product or service.

Feasibility studies are compiled based upon the scope
and type of "BIG idea" being validated. In general the
components of a feasibility study include:
Defining the project scope

Determining current market trends and conducting

detailed risk analysis

Defining and reviewing technical and organizational

requirements for project viability
Evaluating a comprehensive cost analysis for the
project

Identifying potential site selection and/or

determining highest and best use for an existing site

Reviewing artificial intelligence and market data as it

relates to the project and provides insight

Presentation and review of feasibility to key

stakeholders
The feasibility report provides an overview and summary of all
relevant data, artificial intelligence and pertinent information.

Depending on the scope of the project, a comprehensive

feasibility study can be completed within a few days or take up
to a few weeks.

The feasibility report will look at how a certain proposal can

work on a long-term basis or endure financial risks that may
come.

It is also helpful in recognizing potential cash flow needs and

possible shortages.

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