ViewSonic

Digital Projectors

Thorsten Helmich

European Product Marketing Manager

Digital Projectors
Agenda

Viewsonic Company Profile

Who we are?
What we do?

Projector market trends

European PJ market trends
Russian PJ market

Product portfolio
Why Viewsonic projectors?
Product overview

ViewSonic Confidential – Internal Use Only

Company Profile

ViewSonic Confidential – Internal Use Only

What we do

Leading Global technology provider of visual display products

Providing customers with display centric products to meet
ever changing demands and emerging needs at work,
at home and on the road.

ViewSonic Confidential – Internal Use Only

What we do

Extensive range of visual products: LCD’s, CRT’s, LCD TV’s,

Projectors, Wireless displays and accessory products.

Committed to building partnerships with our customers

through providing consistent partner programs, quality
solutions and innovative products.

ViewSonic Confidential – Internal Use Only

 ViewSonic‘s Heritage

A Global Supplier of Display Expertise

Display
Technology
Digital TV
LCD Displays Visual Visual and Content
CRT Projectors Technology Solutions Distribution
Plasma
Business Gaming Information sharing Wireless networking Home entertainment
Applications Business Mobility Digital Security Digital signage
Graphic design Presentation Collaboration Connectivity Multi-use displays
Energy Efficiency Wireless Monitors

1990 1997 2001 2003 2005

ViewSonic Confidential – Internal Use Only

ViewSonic Vision, Mission and Core Values

Vision
To lead the visual revolution as the preferred global brand
of visual display products.

Mission
As a globally recognised provider of visual display products, ViewSonic is
dedicated to meeting the needs of our customers, generating profitable
growth through efficient operations and delivering value to our shareholders.

ViewSonic Confidential – Internal Use Only

ViewSonic Structure

ViewSonic, a Global Provider of Visual Display Products

Global Head Office in United States, Walnut

Operates in 128 countries worldwide

European Head Office in United Kingdom, London

Sales offices in Germany, France, Russia, Ukraine, Denmark,
Finland, Norway, Sweden, Spain, Dubai, Italy, Greece,
Netherlands, Poland, Czech Republic, Turkey

ViewSonic Confidential – Internal Use Only

 ViewSonic Structure

ViewSonic, a Global Provider

of Visual Display Products

Leading brand for SME

businesses

Centralised European
warehouse, distribution and
consumer support centres

Goal to be the leading display

brand 2008 in Europe

European Head Office in London

ViewSonic Confidential – Internal Use Only

The ViewSonic Birds

In creating a logo for ViewSonic, James Chu

sought to develop a powerful brand image.

Superior quality and a high value should

symbolise attributes such as brilliant colour
and sharp resolution to all customers around
the world.

Gouldian Finches originate from Australia and are members of the

finch family. They have brilliant colours, lively and friendly figures.

The three Gouldian Finches that form the ViewSonic logo have
become a well-recognized symbol of excellence.

Consumers around the world now associate them with the attributes
that characterise the company: unique, superior quality, vibrant,
warm and friendly.

ViewSonic Confidential – Internal Use Only

 ViewSonic Milestones

1994
Name change to
1987 1992 ViewSonic Corporation
James Chu 1990 Gouldian Finches
1993 1997
founded Keypoint
Technologies. ViewSonic brand European Added Pacific
Distributes introduced operations Region for
keyboard and established true global
other peripherals operations

ViewSonic Confidential – Internal Use Only

 ViewSonic Milestones

2000 2007
2003 Introduction
Acquired 2005 of the
Nokia Display Launched
Launch 2ms worldwide
Division Wireless
first iPod
Displays
LCD Displays projector

2002 2004 2006

ViewSonic enters Introduction
LCD TV of the
HDTV and wireless
market launched worldwide
first iPod
display

ViewSonic Confidential – Internal Use Only

Leading innovations

World’s first 137 kHz Horizontal Scan Rate CRT monitor,

2k resolution display

World’s first DVI pure digital input

CRT desktop display

World’s first DVI pure digital input

LCD desktop display

World’s first LCD desktop series displays featuring DVI

digital, VGA analog, and Composite Video/S-Video inputs
with PIP capability

ViewSonic Confidential – Internal Use Only

Leading Innovations

World’s first wireless “smart display”

World’s first wireless display

for business

First with 4ms, 3ms, 2ms

and 1 ms LCD desktop displays

ViewSonic Confidential – Internal Use Only

Leading Innovations

15 Years as a Global Technology provider

with a proven track record of leadership and
product innovation:

ViewSonic was selected as the

Manufacturer of the Year 2005 by a
German magazine PC Games Hardware

In the categorie „Best Manufacturer for TFT

Monitors“ ViewSonic was elected as „TFT
Manufacturer of the Year 2006“ by the
readers of the PC Pro

ViewSonic Confidential – Internal Use Only

Dynamic Growth – Net Turnover (global)

1,800
1,600
1,600
1,400
1,200
1,200 1,061 1,104
1,000
800
600
400
200
0
2003 2004 2005 2006

ViewSonic Confidential – Internal Use Only

European
Projector Market

ViewSonic Confidential – Internal Use Only

 Market trends

3,000

2,500
Thousand Units

2,000

1,500
D. Home Display
C. Public Display ‘06-’09
1,000
B. Institutional
A. Corporate Display
CAGR 15%
500

0
2006 2007 2008 2009

3,000.0

2,500.0

2,000.0 D. Home Display Hardly any

Thousand $

C. Public Display
1,500.0
B. Institutional value growth
A. Corporate Display
due to price
1,000.0

500.0

0.0
erosion!
2006 2007 2008 2009

ViewSonic Confidential – Internal Use Only

 Market trends
Resolution

3,000
H: 1080p
2,500 G: 720-768p
Thousand Units

2,000

1,500
F: 540-576p
E: 480p XGA + 720 = 80%
D: SXGA
1,000 C: XGA
500 B: SVGA
A: VGA
0
2006 2007 2008 2009

Brightness
J: 4500 to 4999
I: 4000 to 4499
3,000
H: 3500 to 3999
2,500
Thousand Units

2,000
1,500
G: 3000 to 3499
F: 2500 to 2999
<=3kl = 80%
E: 2000 to 2499
1,000
D: 1500 to 1999
500
C: 1000 to 1499
0
B: 500 to 999
2006 2007 2008 2009
A: < 500

ViewSonic Confidential – Internal Use Only

 Market trends

Technology

800
700

LCD strongest
Thousand Units

600
500
400 in education
300
200
100
0
Corporate Institutional Public Display Home Display
Display

DLP LCD

ViewSonic Confidential – Internal Use Only

Competition

ViewSonic Confidential – Internal Use Only

Competitive landscape Europe

“…We are going to do the same for

projectors what we managed to do with
LCD monitors.
Be on the top within 3 years!”

ViewSonic Confidential – Internal Use Only

H1’07: Fastest growing projector brand
  Calendar Year

H1 2006 H1 2007

Brand Volume Volume CAGR

Sharp 26373 16916 - 35.9%

Panasonic 39353 27687 - 29.6%

NEC 73327 64120 - 12.6%

Toshiba 62881 56592 - 10.0%

Canon 6961 6312 - 9.3%

Hitachi 57764 54125 - 6.3%

Acer 60762 56989 - 6.2%

BenQ 97632 92405 - 5.4%

InFocus 33060 32895 - 0.5%

Sanyo 58822 59127 + 0.5%

Mitsubishi 30786 32011 + 4.0%

Dell 25926 28222 + 8.9%

Sony 45304 50109 + 10.6%

Epson 107422 123498 + 15.0%

Optoma 40873 55459 + 35.7%

LGe 8117 12621 + 55.5%

Casio 810 1938 + 139.3%

4275 10477
Viewsonic + 145.1%
Total Market 869750 836760 - 3.8%

Calendar Year: 2006,2007 Calendar Quarter: Q1(Jan-Mar),Q2(Apr-Jun) Facts: Volume,CAGR

ViewSonic Confidential – Internal Use Only

Product Portfolio

ViewSonic Confidential – Internal Use Only


Constant Innovation
Viewsonic offers the
world‘s first iPOD
projector
Unique Choice
Viewsonic lets the customer choose between
the best projectors from both technology worlds
+ Industry leading warranty
All Viewsonic projectors

come with a industry

leading 3 year product wty
and one year on the lamp

WHY
Total cost of Viewsonic
ownership Image quality
Projectors
Reasonable Unlike many
prices for ? other data
lamps and projectors
other from other
accessories vendors Viewsonic
projectors also
Wireless Solutions emphasize on good AV
Customized solutions
color quality.
Super fast wireless projection
solutions For education customers:

• 3 year wty lamp extension

• 3 yr de-and re-install service*

*Service offered in the UK only at this point in time ViewSonic Confidential – Internal Use Only
Projectors: Wall of fame

PJ258D - Germany PJ358 - UK

SFT Micro Mart PJ358 - UK
What Laptop

PJ503D - UK
Computer Shopper

PJ358 – UK
IT Reviews
PJ258D - Germany
Macwelt
PJ258D – Czech Republic
PJ358 – UK
T3
IT Reviews

PJ258D – Russia PJ358/WPG100 – Poland PJ258D – Turkey, Greece PJ256D – Spain PJ256D – Spain
Hacker PC World Komputer T3 TCN Dealer World
ViewSonic Confidential – Internal Use Only
Installed Current projector portfolio

PJ568D / PJ588D PJ658PJ759 PJ862PJ760 PJ1158

Versatile

ion
ducat
E
PJ506D / PJ556D PJ656PJ758 PJ678
Mobile

PJ256DPJ260D PJ358

ail il
Ret
Home /

a
Ret
SoHo

PJ258D PJ503D

ViewSonic Confidential – Internal Use Only

 H2’07 projector portfolio

new new
Installed

PJ568D PJ588D PJ658PJ759 PJ862PJ760 PJ1158

2500 lumens, 3000 lumens, 2700 lumens, 3200 lumens, 4000 lumens,
XGA, DLP XGA, DLP XGA, LCD XGA, LCD XGA, LCD
Versatile

new ion
new cat
Edu

PJ506D/PJ55 PJ656
PJ551D PJ758 PJ678
6D
2000 lumens, 2200 lumens, 2200 lumens, 2500 lumens,
SVGA/XGA, XGA, DLP XGA, LCD XGA, LCD
DLP

new
Mobile

PJ256D PJ358
PJ260D
2000 lumens, 2000 lumens,
XGA, DLP XGA, LCD

ail ail new

Ret
Home /

Ret
AV
SoHo

Pro Colour coding

Low cost model

for budget conscious
PJ258D PJ503D Pro8100 Models with
2000 lumens, 1500 lumens, 1080p, HQV advanced features
XGA, DLP SVGA, DLP LCD

ViewSonic Confidential – Internal Use Only

Product Profiles

ViewSonic Confidential – Internal Use Only

 PJ258D – The world’s first iPOD projector

Ideal for retail and Apple

channels or corporate meeting
rooms

Key Specs
Unique iPod dock to share videos, photos,
music, presentations etc.
DLP technology
2000 lumens, sharp XGA resolution
Only 1.8kg!
Build in the daylight sensor for detecting
ambient environment automatically
Fine tuned gamma settings for enhanced
video image quality
Integrated 2W speaker
“Sharpness, stunning colours for life-like pictures and Unplug and Go
videos even in well lit environments, stylish design.”

Technik Magazine, Germany

ViewSonic Confidential – Internal Use Only
PJ256D – 1 kg! As small as half a DINA4 sheet!

Ideal for road warriors and

mobile sales force who needs
an ultra portable projector

Key Specs
1500 lumens
XGA resolution
DLP technology
Only 1.0 kg
Eco mode
Includes soft case

Industry leading warranty

3 years on-site
1 year lamp

ViewSonic Confidential – Internal Use Only

PJ358 – Big impressions at small distances

Ideal for mobile users and large

presentations at small distances

Key Specs
2000 lumens
XGA resolution, LCD
2 x RGB in
Only 1.8kg
Present without PC (via USB)
Short-throw (1.3:1 throw ratio!)
Easy top cover lamp replacement and filter
access on the side
Security features

Industry leading warranty

3 years on-site
1 year lamp
ViewSonic Confidential – Internal Use Only
PJ503D – Small money, big value

Ideal for retail and budget

conscious customers who are
looking for an entry level PJ

Key Specs
1500 lumens
2000:1 contrast ration
SVGA resolution, DLP
Better colours with 5-segment colour wheel
Great price / performance ratio
3000 hours lamp life in eco mode
Very quite 27dB (in eco mode)
Includes soft carrying case

Industry leading warranty

3 years on-site
1 year lamp

ViewSonic Confidential – Internal Use Only

PJ506D / PJ556D – Bright and versatile

Ideal for budget conscious

customers who are looking for a
bright and versatile projector

Key Specs
2000 lumens
2000:1 contrast ration
SVGA / XGA resolution
Great price / performance ratio
DLP technology
2.8kg
3000 hours lamp life in eco mode
Includes soft carrying case

Industry leading warranty

3 years on-site
1 year lamp

ViewSonic Confidential – Internal Use Only

PJ568D / PJ588D – Unique design, rock solid

Sophisticated and feature

packed DLP projector for
corporate meeting rooms

Key Specs
2500 / 3000 lumens
XGA resolution, DLP
5-segment colour wheel
convenient top cover lamp replacement
Off-to-Go function
3000 hours lamp life in eco mode
Ultra quite with 29 dBA in eco mode
Daylight sensor (auto detect ambient light)
2xRGB in, 1x RGB out

Industry leading warranty

3 years on-site
1 year lamp
ViewSonic Confidential – Internal Use Only
PJ678 – Education Bestseller

Ideal for education and budget

conscious customers

Key Specs
2500 lumens
XGA resolution
Short-throw optics (1.48:1 throw ratio)
LCD technology with accurate colour
reproduction
Rich connectivity with VGA in and out,
component, DVI-I etc
Solid, ruggedised casing
Low lamp replacement cost

Industry leading warranty

3 years on-site
1 year lamp
ViewSonic Confidential – Internal Use Only
PJ758 / PJ759 / PJ760 – Premium features

Reliable, feature packed, LCD

projectors for office and
education

Key Specs
2200 / 2700 / 3200 lumens
XGA resolution , LCD technology
Short-throw optics
Full connectivity with RGB in and out
Easy top cover lamp replacement and filter
access on the side
Auto keystoning
Unplug and go
Advanced security features
Powerful 6W speaker
Industry leading warranty
3 years on-site
1 year lamp
ViewSonic Confidential – Internal Use Only
PJ1158 – High performance workhorse

Reliable, feature packed, high

brightness LCD projector for
demanding applications

Key Specs
4000 lumens, XGA, LCD
Full connectivity with VGA in and out,
component, DVI-I, RJ45 etc
Horizontal and vertical lens shift
Easy top cover lamp replacement and filter
access on the side
Advanced security features
Optional lenses
Remote management via RJ45

Industry leading warranty

3 years on-site
1 year lamp
ViewSonic Confidential – Internal Use Only
PJ862 – High performance workhorse

Reliable, feature packed, high

brightness LCD projector for
demanding applications

Key Specs
3000 lumens, XGA, LCD
Full connectivity with VGA in and out,
component, DVI-I, RJ45 etc
Auto keystoning
Easy top cover lamp replacement and filter
access on the side
Advanced security features
Remote management via RJ45

Industry leading warranty

3 years on-site
1 year lamp

ViewSonic Confidential – Internal Use Only

PJ260D – 1.3 kg! As small as half a DINA4 sheet!

Ideal for road warriors and

mobile sales force who needs
an ultra portable projector

Key Specs
2000 lumens
XGA resolution
DLP technology
5 segments (RGBWY) color wheel
Only 1.3 kg
Eco mode
Includes soft case
preview: Coming in Nov/Dec!

Industry leading warranty

3 years on-site
1 year lamp
ViewSonic Confidential – Internal Use Only
Pro8100 – 1080p Home Theater Projector

Full HD home cinema projector

with state-of-the art image
processing

Key Specs
Unique changeable top cover
1080P (1920x1080) (C2 FineTM panel)
HQV (Hollywood quality video)
Scaler: Silicon Optix(HQV)-Reon
Unparalleled image calibration possibilities
Powered V/H lens shift
preview: Coming in Nov/Dec!
1.6x powered optical zoom, powered focus
Auto-iris, high contrast 10,000:1
Full connectivity incl. 2xHDMI

Industry leading warranty

3 years on-site
1 year lamp
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