What is affiliate

marketing?
 Affiliate marketing is the process in which an
affiliate earns commission for marketing another
persons or company’s product

 It is an advertising model in which a company

compensates third-party publishers for promoting
their product or service

 Affiliate marketing is a subset of Digital

maketing
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3 Annual Review December 18, 2023
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 Why affiliate marketing?

Why do brands use affiliate marketing?

 For a business, affiliate marketing offers a much-needed scale
without accessing large advertising budgets.
 Even one successful affiliate can bring much more traffic, leads,
and sales than a traditional marketing campaign

 Affiliate marketing allows companies to effectively market a

product with a
 low budget
 Low time and effort
 It also increases the brand awareness and growth
 With high return on investment
How does it work?

 the affiliate or the promoter

refers the product or service
by sharing it on a blog, social
media platforms, or website.

 The affiliate earns a

commission each time someone
makes a purchase through the
unique link or code associated
with their recommendation.
8 Annual Review December 18, 2023
81% of brands around the world now have affiliate
program

16% of global ecommerce sales come from affiliate

marketing

A considerable 81% of advertisers and 84% of

publishers use affiliate marketing.

15% of the total revenue generated in digital

media comes from affiliate marketing programs

Affiliate marketing has a market value of $17 billion

as of 2022
Thank you