Project Management in

Bank of Baroda
Bank of Baroda is a leading Indian International Financial Institution. Learn
about their strategic project initiatives to achieve their Vision and Mission
statement.

By
Group 7
Bank of Baroda Overview
Vision
"To be a top ranking National Bank of
International Standards committed to
augmenting stakeholder value through
concern, care and competence."
Mission
"To be a customer-centric organization
offering diversified financial solutions
through a team of dedicated professionals,
committed to improving shareholder value
and contributing to national development."
Strategic Objectives in Vision And Mission
Statement
1 Customer-Centric Approach
Bank of Baroda aims to offer diversified
financial solutions to its customers via a team
of competent professionals.
2 Stakeholder Value Augmentation
The institution endeavors to improve
shareholder value while contributing to the
national development framework.
Projects Initiated By Bank of Baroda Since
2020

BOBNOWW Internet Banking App Digitization of Loans

A mobile-first internet banking application that offers A strategic objective aligned project aimed to offer a
easy and convenient banking solutions, aligned to their seamless loan disbursement process via an end to end
customer-centric approach. digitised lending platform.
BOBNOWW Internet Banking App: Project
Details

1 Alignment With Strategic

Objectives
In line with the Bank's emphasis on
Preliminary Analysis 2 customer-centric solutions
Efficient market analysis, identifying
customer needs and pain points.
3 Project Planning
Budgeting, resource allocation, and
timeline planning.
Project Implementation 4
Development and launch of BOBNOWW
Internet Banking App, allowing customers
easy and convenient banking solutions.
Digitization of Loans: Project Details

1 Alignment With Strategic

Objectives
Offering a seamless loan disbursement
Preliminary Analysis 2 process
Efficient profiling of loan customers,
understanding technology readiness, etc.
3 Project Planning
Streamlined underwriting processes,
assessment of business requirements
Project Implementation 4
End to end digitized lending platform that
offers a quicker, hassle-free loan
disbursement procress
Main Competitors of Bank of
Baroda
• State Bank of India
• HDFC Bank
• Bajaj Finance
Comparison of Project Initiatives
Bank of State Bank of HDFC Bank Bajaj Finance
Baroda India
Launched "Project Introduced a digital
Offers easy, Introduced "YONO", Future Ready", which lending platform for
convenient banking which provides provides preferential customer-centric and
solutions with banking and financial interest rates and convenient loan
BOBNOWW App and services, is an up-and- personalised services disbursements through
offers a seamless loan coming concept. through a customer a simple and user-
disbursement friendly application friendly interface for
experience with a process. customers.
digitized lending
platform.
Subjective Assessment/Evaluation of
Bank of Baroda's Project Initiatives and
Strategic Objectives
Stakeholder Value Customer Satisfaction Rating ⭐️
Augmentation 📈
BOBNOWW has consistently maintained a
The institution has consistently focussed
high customer rating, as it serves the basic
on increasing shareholder value through its
needs of the customers efficiently.
customer-centric approach, offering a
seamless lending experience.
Lessons to be Learnt and Conclusion
The case study highlights that Bank of Baroda's strategic project initiatives has translated into increased customer
satisfaction and augmented stakeholder value. Other financial institutions could learn from this institution's
customer-centric approach coupled with efficient project management and execution skills.