LONELY

PLANET
About the brand:
 Lonely Planet is a travel guide book publisher.
 Founded in Australia in 1973.
 The company has printed over 150 million
books.

HISTORY:

 Lonely Planet was founded by married

couple Maureen and Tony Wheeler.
 Lonely Planet's first book, Across Asia on the
Cheap, had 94 pages, it was written by the
couple in their home.
 Lovely Planet Lonely Planet
Products:
 In 2009, Lonely Planet began publishing a
monthly travel magazine called Lonely Planet
Traveller.
 Lonely Planet also produced series, such
as Globe Trekker, Lonely Planet Six Degrees,
and Lonely Planet: Roads Less Travelled.
Differentiator:
 A “STORIES” section which tells about festivals,
activities, foods and drinks and about
shopping.

TARGET AUDIENCE:

 Adventurous, independent, and travelers.