Networking Education

Referrals
Presentation adapted from
Meaghan Chitwood, BNI New Zealand

Anshu Bathla
Category: Windows & Doors
Brand/Firm: FabFrame by Atul Glass
Sales Lead: A sales lead is a person or business who may eventually become a client
सेल्स लीड एक ऐसा व्यक्ति या व्यवसाय है जो अंततः ग्राहक बन सकता है

ਇੱਕ ਸੇਲਜ਼ ਲੀਡ ਇੱਕ ਵਿਅਕਤੀ ਜਾਂ ਕਾਰੋਬਾਰ ਹੁੰਦਾ ਹੈ ਜੋ ਆਖਰਕਾਰ ਇੱਕ ਗਾਹਕ ਬਣ ਸਕਦਾ ਹੈ

Referrals: A sales referral means when someone gives you the name of a friend, a family
member, or a contact who needs your product or service
सेल्स रेफरल का अर्थ है जब कोई आपको किसी मित्र, परिवार के सदस्य, या किसी संपर्क का नाम देता है जिसे आपके उत्पाद या सेवा की आवश्यकता होती है

ਸੇਲਜ਼ ਰੈਫ਼ਰਲ ਦਾ ਮਤਲਬ ਹੈ ਜਦੋਂ ਕੋਈ ਤੁਹਾਨੂੰ ਕਿਸੇ ਦੋਸਤ, ਪਰਿਵਾਰਕ ਮੈਂਬਰ, ਜਾਂ ਕਿਸੇ ਅਜਿਹੇ ਸੰਪਰਕ ਦਾ ਨਾਮ ਦਿੰਦਾ ਹੈ ਜਿਸ ਨੂੰ ਤੁਹਾਡੇ ਉਤਪਾਦ ਜਾਂ ਸੇਵਾ ਦੀ ਲੋੜ ਹੁੰਦੀ ਹੈ।
 Key Takeaways
Sales Leads Referrals

A person or business entity that is When someone gives you the name of
currently not a client but may eventually become one a friend, a family member, or a contact who needs your product or service

Generation of sales lead, Generation of qualified referrals,

• Direct marketing • Satisfied clients
• Advertising • Relatives
• Email marketing • Friends
• Social media campaigns • Dealer network
• Internet marketing … et cetera… • Consultants

Referrals come with a “Stamp of Approval”, but it’s up to you to do the rest
Levels of Referrals,

Level 1: Referrer has recommended you

Level 2: Previous level + Referrer has shared detail of

your products & services

Level 3: Previous level + Referrer has made an introduction,

for example a conference call or a two way email

Level 4: Previous level + Referrer has fixed an appointment

for meeting with their contact

Level 5: Previous level + Referrer goes along with you for a meeting