Online Advertising at

Facebook
Facebook for
Business -
Landing Page
•https://business.facebook.com/
 • Go to https://business.facebook.com/ and login with your
Facebook for Facebook account.
• Click Create Account link to create an account for your
Business – Create business.
Account • Type in your business name.
• Provide a valid business email.
 • Under Accounts, click at Pages in the vertical toolbar at the left.
• Click Add button and choose Create a New Page. Select Local
Facebook Business business or place as the type of your business (depends on the
nature of your business).
Page • Provide information (e.g., name, category and location) about your
business and click Create Page button.
• Click the Create Page button.
Set Up Page
• Click at View Page.
• At Manage Page, click at Settings.
• Configure all the necessary
privacy, Facebook Page
Information, Page and tagging,
and Public posts to make the page
not searches and private.
Visual Marketing Content
• Design and add cover photo.
• Design and add business logo.
• Create a welcome post.
• Create promotional post (set post schedule).
• Create sample reel.
• Add Send Message action button.
• Explore Promote options.
Do’s and Don’ts
• Do: Use a Recognizable Profile Picture
• Don't: Leave Your Company’s “About” Section
Blank
• Do: Tailor Your Organic Posts
• Don't: Post Too Often
• Do: Use Facebook Insights to Analyze Your Page
Performance
• Don't: Forget About Multimedia Posts
• Do: Post During Strategic Times of Day
• Don't: Be Slow to Respond
• Do: Try Using Paid Budget to Amplify Successful
Organic Posts
• Don't: Make Assumptions