Kirana Stores vs E-Commerce bigwigs

 Survey questionnaire was prepared to identify if consumers prefer shopping at kirana stores more than e-
commerce platforms.
 The survey constituted 31 questions capturing demography, and consumer preference on parameters – Items,
Convenience, Quality, Reliability, Variety, Price, Environmental Friendly and Outing.
 272 data points were captured which were sanitized based on responses and were trimmed to 260 relevant
points.
 Correlation was derived between the parameters.
 Regression analysis were done keeping each parameter as dependent variable with rest as independent
variables based on which significant variables were identified.
 For hypothesis testing, following were the considerations
µ0 = 3
µ1 < 3
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.52630955328189200
R Square 0.27700174587578500
Adjusted R Square 0.25691846103900100
Standard Error 0.90736727148445200
Observations 260.00000000000000000

ANOVA
df SS MS F Significance F
Regression 7.00000000000000000 79.48991254437770000 11.35570179205400000 13.79265135793120000 0.00000000000000421
Residual 252.00000000000000000 207.47547207100700000 0.82331536536113900
Total 259.00000000000000000 286.96538461538500000

Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Items Average(Intercept) 0.73134779397034300 0.31308582090773800 2.33593393610073000 0.02027954135400400 0.11474957599558300 1.34794601194510000 0.11474957599558300 1.34794601194510000
Convenience Average 0.10227667660970200 0.09036133308453820 1.13186329947143000 0.25876780692771600 -0.07568295373129890 0.28023630695070300 -0.07568295373129890 0.28023630695070300
Price Average -0.01447911656002090 0.06691421880613650 -0.21638325632956700 0.82886407575287700 -0.14626147563783900 0.11730324251779700 -0.14626147563783900 0.11730324251779700
Outing Average 0.19115744987625200 0.07173861740322050 2.66463805403183000 0.00820460402719351 0.04987381230189510 0.33244108745060900 0.04987381230189510 0.33244108745060900
Quality Average 0.09067049821670670 0.09521774894567040 0.95224366487010500 0.34188586558368400 -0.09685346613672750 0.27819446257014100 -0.09685346613672750 0.27819446257014100
Environment Average -0.04144498872643870 0.07638268764305930 -0.54259662765617100 0.58788709591140400 -0.19187476209746600 0.10898478464458800 -0.19187476209746600 0.10898478464458800
Variety Average 0.09148495077171680 0.06715387768385130 1.36231821492739000 0.17431384500291600 -0.04076939785993100 0.22373929940336500 -0.04076939785993100 0.22373929940336500
Reliability average 0.31730211752458500 0.08183145618824430 3.87750789616484000 0.00013470250395323 0.15614141751696600 0.47846281753220300 0.15614141751696600 0.47846281753220300
 Reliability Outing
5.5 5.5

5 5 5 5 5
5 5

4.5 4.5

4 4 4 4
4 4

3.5 3.5

3 3 3 3
3 3

2.5 2.5
1 1.5 2 2.5 3 3.5 4 4.5 5 5.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5