1) A theoretical supply curve is based on the assumption that producers seek to maximize profits by equating marginal costs and marginal revenue.
2) As market price increases, a firm's profit-maximizing output also increases as their marginal revenue rises.
3) The shape of the marginal cost curve determines how a firm's output responds to price changes. A firm will cease production if price does not cover average total costs.
1) A theoretical supply curve is based on the assumption that producers seek to maximize profits by equating marginal costs and marginal revenue.
2) As market price increases, a firm's profit-maximizing output also increases as their marginal revenue rises.
3) The shape of the marginal cost curve determines how a firm's output responds to price changes. A firm will cease production if price does not cover average total costs.
1) A theoretical supply curve is based on the assumption that producers seek to maximize profits by equating marginal costs and marginal revenue.
2) As market price increases, a firm's profit-maximizing output also increases as their marginal revenue rises.
3) The shape of the marginal cost curve determines how a firm's output responds to price changes. A firm will cease production if price does not cover average total costs.
By Sanga, G.J. 2015 Theoretical Basis of Supply Functions
• A static supply schedule shows how much of a given
commodity for sale per unit of time as its price varies other factors held constant. • In theory, a static supply function can be derived from a knowledge of the underlying input-output relationship. – In a manner analogous to deriving a demand curve from an individual utility function or an indifference map. Theoretical Basis of Supply Functions cont….. • Demand theory assumes the consumer wants to maximize utility. • But a theoretical supply curve is based on the assumption that producers seek to maximize net returns. – They do so by equating marginal cost and marginal revenue. – Marginal costs are defined as the increment in total costs associated with producing one more unit of output. – Marginal revenue is the increment in total revenue associated with selling an additional unit of output. Theoretical Basis of Supply Functions cont…… • Because the individual firm is assumed to be a price taker; – Therefore, each firm’s marginal revenue is the prevailing market price. – As the market price change, so does the marginal revenue confronting each firm. • With an upward –sloping marginal cost curve, the profit –maximization output of each firm rises as the market price increases. Theoretical Basis of Supply Functions cont…… • Cost curves and optimum output • The optimum output varies as the at alternative prices price of the product rises or fall. • At price P2profits are maximized by producing Q2units. At a price of P1the optimum level Marginal costs • of output (dictated by the Cost or revenue per unit
P2 intersection with the marginal cost
Q Average total costs curve) falls to . 1 Average variable costs • If the price does not cover average P1 total costs, the firm will incur losses. • However, the cost will be Q Q minimized and returns over 1 2 variable costs maximized by Quantity per unit time equating marginal cost and price. Theoretical Basis of Supply Functions cont…… • The shape of the marginal cost curve is very important because; – it determines how output will change in response to changes in product prices. • The total and average cost curves are also important because; – They indicate the price at which a firm will cease production. • Note: Average total cost include fixed costs as well as variable costs. Theoretical Basis of Supply Functions cont…… • The distinction between fixed and variable costs depends on the length of run or time period allowed for adjustment. • In the short run items such as fertilizer, feed, and hired labour can be varied. – It will not pay a firm to continue production if the price is not sufficient to cover the variable costs. • In the long run, equipment, buildings and even land can be changed and consequently all costs become variable. Theoretical Basis of Supply Functions cont…… • Thus the cutoff point on the supply curve (i.e. the price at which supply becomes zero) depends on the length of the run one assumes. – In the short run, the quantity supplied becomes zero at any point below the low point on the average variable cost function. – This is the point at which the marginal cost curve intersect the average variable cost curve. – In the long run, the supply curve of an individual firm becomes horizontal at the low point on the average total cost curve. Theoretical Basis of Supply Functions cont…… • The foregone analysis assumes that prices are known (certain) when planning decisions are made that producer have control over output. • Neither assumption may be correct; – In agricultural production, once the decision to produce has been made, important time lags exists between planting or breeding decisions and the realization of output. • Two consequences follow: – One is that the prevailing price at time the commodity is ready for sale may differ from the price that was expected at the time the decision to produce was made. – Second the actual production may not equal planned production. Theoretical Basis of Supply Functions cont…… • The first differences constitute to price risk, and; • The latter may be caused by unfavorable weather and outbreak of diseases, and; – this constitute a yield risk. • Price and yield risk can be viewed as factors that shift the supply schedule. • A theoretical supply curve normally assume risks are held constant. – But uncertainty regarding prices and yields must be taken into account in making production decisions . Theoretical Basis of Supply Functions cont…… • For this reason, the objective of the firm may not be simple profit maximization; – But rather maximization of expected utility, which is a function of expected profitability and one’s aversion to risk. • Also the foregone analysis of an individual firm’s supply function ignores the impact of the alternative uses of land, labour, buildings and equipments. – It may be more profitable to devote those resources to production of another commodity if the price of the commodity on which the cost curves are based fall bellow certain level. Theoretical Basis of Supply Functions cont…… • In that case, the supply of commodity A may decline to zero even if its price is above average variable costs or even average total costs. – Relative profitability must be considered in assessing the impact of price on output. – This can be done by incorporating opportunity costs in constructing marginal and average cost curves. • Note: opportunity costs vary from farm to farm. – For example soil differences may make it possible for some farmers to produce a wide range of crops, while for other few alternative uses may exist.