C&C –

Sustainable
clothing
 Sustainable clothing – Sleepwear and
underwear brand
Sustainable clothing stands for conserving the earth's natural resources and providing the consumer with organically produced and harmless fashion.
The aim is to produce environmentally and people-friendly fashion

Sustainability Unique design

The most beautiful eco lingerie labels -
Our product uses natural
wonderful feeling on the skin and just as
resources .
much freedom of movement

Convenience Locally manufactured

Using high-tech shipping Founder and her team
methods, we can get to stores manufacture locally with
50% faster. sustainable materials.

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 Vision & Mission

Our vision is to create an underwear company whose products are not accepted only in
Vietnam, but also in other parts of the world.

Our mission is to create a lingerie company that will design and manufacture high
quality underwear and swimwear, a line of lingerie that works with international
brands such as the Ashley Graham Lingerie Collection, Calvin Klein Underwear,
Victoria's Secret and Stella McCartney and others on the world stage will compete.

C&C Lingerie, Inc. plans to start small in Vietnam, but it seems like it will grow to
compete with leading underwear manufacturers both in Vietnam and on the global stage.
We know the importance of having a solid business structure that supports the kind of
premium linen business we want to own. That is why we strive to hire only the best
hands in our field of activity.
 OUR BRANDNAME

NATURALNESS COMES FIRST

The styles by C&C are sometimes playful, sometimes sexy, sometimes pure
- exactly how you want to feel right now. We especially like the organic lace
body, which you can combine with jeans as well as under your favorite
dress. The organic cottons are all about comfortable feelings in your sleep.
 OUR WEBSITE

https://c-c-sustainable-clothing.company.site/?lang=en&from_admin&vertical=apparel
 Our Business
NATURALNESS COMES FIRST

@twitterhandle

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The Lingerie Industry

Women’s lingerie
market value worldwide
from 2018 to 2027 (in
billion U.S. dollars)
 Business Numbers

15 17k
PRODUCTS CLIENTS
5
LOCATIONS

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 Starting of the Business
• The total company regis-
tration
• Legal fees for obtaining li-
censes and permits, and
accounting services (soft-
ware, POS machines, and
other software)
• The total cost of hiring a
business consultant
• The total cost of purchas-
ing insurance (joint liabil-
ity, employee compensa-
tion, and property damage)
Chapter 1: Bullet Slide
• Other acquisition costs, including of-
• The cost of marketing fice supplies and telephone and elec-
advertising for the tricity bill.
opening C&C Lingerie • Operating expenses during the first
Line, Inc., and the cost (employee salaries, paying bills, etc.)
of printing pamphlets. • Initial Inventory Cost (supply of a
• The cost of paying the
wide range of fabrics (textiles) with
manufacturer's lease ancillary equipment and other related
for 24 months. products)
• The cost of rebuilding
• Store furnishings (cash register, secu-
the facility (building
rity, ventilation, signs) cost
shelves and shelves).
• The cost of buying and installing
• The amount required
video surveillance
to purchase industrial
• The cost of purchasing furniture and
sewing machines.
equipment (computers, printers,
phones, televisions, audio systems,
tables and chairs, etc.) Page: 9
• The cost to start a website.
 Our products
SUSTAINABLE CLOTHING IS TRENDY

Sustainable design SUSTAINABLE MATERIALS

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 Sustainable underwear for woman
USE FOR NARROW PICTURES

C&C has developed the most body feeling that goes hand in hand
sustainable bra cup in the world that with a wonderful wearing comfort.
gently supports our best pieces The fair fashion label uses recycled
without any toxins or silicone. This materials as well as organic cotton
works because the cups do not for production.
contain harmful polyurethane foam.
Large sizes will find the right cup as
well as smaller ones.
All parts stand with a lot of
sophistication and purism for a sexy

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 Sustainable underwear for man
In the online shop, among sporty wardrobe!
underwear, and lovely bodies,
everyone will probably find
something beautiful that suits their
personal taste. Of course, C&C
also thought of the men. There is
also a large selection of beautiful
eco lingerie for them. The special
thing about the textiles is not just
their look, but the structure of the
fabric. Erlich Textil is also
characterized by the fact that the
underwear is so super delicate and
feels cuddly soft on the skin. Have
a look yourself and get the Erlich
Chapter textile wellbeing right into your
1: Bullet Slide Page: 12
 Sleepwear for women

C&C, from where the graphic but can also appear subtle and
designs for us women are created. timeless. I particularly like the fact
It is produced in Romania using that transparency is played with,
organic cotton. In addition, care is which does not reveal too much
taken to ensure that the materials and has a mysterious effect.
used are only obtained from Asia.
There are currently three
collections available that couldn't
be more feminine. They call
themselves "Sheer Outline" ,
"Perforation Couture" and
"Graphic Lace". Special feature:
They are sporty and elegant at the
same time. Because they put
feminine curves in the limelight,
 Women underwear Men underwear Women sleepwear

14 11 40
Start Start Start
from $ from $ from $

Including bottom: Including: two-piece

Including bottom
underwear and & one-piece
and tops
swimsuits sleepwear

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Marketing & Sale strategy
 MARKET TREND
The fashion industry relies more on bulk sales for
revenue that supports the business. The mass market
caters to a wide range of customers, both rich and
poor. Most new underwear companies trying to keep up
with the market will make sure they make finished
underwear and swimwear following the trends of
leading fashion brands.
They try before making their own versions of the
original image. While doing this, pay attention to the
direction of the trend, which is determined by well-
known fashion brands, and use cheaper fabrics and
simpler production processes that can easily be carried
out with machines. You can conveniently sell such
goods at a lower price to the masses who cannot afford
the original, which is often too expensive for the
average person.
S.M.A.R.T

•Increase website traffic: Increase the number of unique visitors to

your e-commerce store by 20% within the next six months
through a combination of SEO optimization, targeted online
advertising, and social media marketing.

•Boost conversion rate: Improve the conversion rate of your e-

commerce store by 15% within the next quarter by implementing
user experience improvements, optimizing product pages, and
streamlining the checkout process.

•Expand customer base: Acquire 1,000 new customers within the

next three months through targeted digital marketing campaigns,
referral programs, and social media engagement.

•Enhance customer engagement: Increase customer engagement

on social media platforms by 25% within the next six months by
regularly posting relevant content, encouraging user-generated
content, and responding to customer inquiries and feedback
promptly..
S.M.A.R.T
Improve average order value: Increase the average order value by 10% within
the next quarter by implementing cross-selling and upselling strategies,
offering bundled product discounts, and personalized product
recommendations.

Boost customer retention: Increase customer retention rate by 15% within the
next year by implementing a loyalty program, sending personalized email
campaigns, and providing exceptional customer service.

Expand brand reach: Increase brand visibility and reach by securing

partnerships with influential bloggers, industry publications, and social media
influencers to promote your products and brand.

Enhance customer satisfaction: Achieve a customer satisfaction rating of at

least 90% based on post-purchase surveys and reviews by implementing
customer feedback mechanisms, improving product quality, and optimizing the
returns and exchange process.
 The Target Market
• Our lingerie and swimwear brand is
designed to penetrate the global fashion
industry; we want people from all walks of
life in the world to ever wear our
underwear and swimwear
• When it comes to selling underwear,
swimwear, and apparel in general, there
really is a wide range of affordable
customers out there. In fact, our target
market cannot be limited to just one group
of people, but only to those who live in the
places where we want to open our
business to the manufacture of underwear.
• A thorough study of the lingerie industry
shows that the market has become much
more competitive over the past decade. In
fact, you have to be very creative,
customer-oriented and active to survive in
this industry. We are aware of the
increased competition and ready to
compete profitably with other companies
in both the United States and other parts
of the world.
Marketing and sales strategies
(1/2)
•Advertising in print media (newspapers and fashion
magazines) and on electronic media platforms (radio and
television)
•Sponsor relevant social programs such as swimming
competitions, beauty pageants, and fashion shows
•Use on the internet and on social networks, Instagram,
Tumblr, WordPress, Facebook, Twitter, YouTube and other
sharing sites, etc., to promote our brand
•Attend a local and deliberate fashion show
•Organize our own fashion show
•Promote our lingerie brand on our official websites and in
the online fashion community
•Build relationships with celebrities, especially in the
entertainment and sports industries, to support the
lingerie brand.
Marketing and sales
strategies (2/2)
• Showcase our lingerie label by sending introductory
letters and a catalog to filmmakers, record producers,
women's organizations, swimming clubs, and other key
stakeholders in and out of Washington
• Attend fashion shows in the United States and other parts
of the world
• Organize our own fashion shows so that we can
demonstrate our design / underwear.
• Promote our underwear label in newspapers, television
and radio stations.
• We ask celebrities to wear and promote our underwear
label
• List our company in advertisements / local directories on
the Yellow Pages.
• Use the internet to promote our business.
• Take part in direct marketing.
• Use the word of word of mouth (recommendations).
Build relationships
SOCIAL MEDIA OF C&C

• Active use of
social media is
the direction of
C&C for its
marketing
strategy
 TIK TOK MARKETING
• If your customers are of the baby boomer
generation, you might not consider social media a
top priority for your business. But you should .
Facebook and Pinterest are the most popular
social media networks of the boomer generation.
Adults aged 65+ are Facebook's fastest growing
audience segment.
• Keep in mind that the TikTok app was
downloaded 56 million times in December 2020
alone.
• We have compiled the demographic data of all
important social networks for you here. You can
use this data to find out which social networks
your target group is on. But keep in mind that this
demographic data only provides an overview.
• If you really want to use social media effectively
for your company, you have to do the research
yourself. This will help you find out how your
target audience is spending their time online.
 Get to know C&C’s target audience

One reason why social

media marketing is so
effective for businesses
is the fact that you can
target your audience
with pinpoint
accuracy. But first you
should get to
know your target group .
Start by compiling your
current customers'
data. Then dig deeper
with
social media analytics
and you will soon know
who is buying from you
online and who is
 Expand C&C’s audience

1.seamless customer communication via messenger or direct

messages
2.Virality - possibility of reaching many people in a very short
time
3.Humanization of the brand
4.Establishing your own community enables close
customer loyalty
5.Immediate exchange with customers on new products /
services
6.Opportunity as a company to increase the sympathy factor
7.Generation of leads through special advertising formats and
easy access
8.Increase in sales through greater awareness
 Sustainability of C&C Business

The future of business lies in the number

of regular customers, their skills and
competence of their employees, their
investment strategy and their business
structure. If all of these factors are
absent from the business, it won't be long
before the company closes the deal.
One of our primary goals in developing
C&C Lingerie Line, Inc. is to create a
business that will survive at the expense
of its own cash flow with no external
funding once the business is formally
incorporated. We know one way to gain
recognition and attract customers is to
sell our underwear and swimwear a little
cheaper than what you can buy in the
market, and we are well prepared to go for
a while with a smaller profit, too survive.
 TEAM SLIDE

REPLACE REPLACE REPLACE

MARIE-ANN WUNDER ROBERT KRONENBURG CHARLIE WUNDER

Creative Director Chief Designer CFO / Co-Founder

Use this slide to show your team- This slide is also useful in order to If you have less team-members, center
members and convey a more personal supply contact info. the remaining. If you have more,
tone for your business. Email: Robert@business.com decrease the size of the images &
Contact Number: 000-000-0000 texts.

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 References

Statista. 2022. Women’s lingerie market value worldwide from 2018 to 2027 (in billion U.S.
dollars). Available on:
https://www.statista.com/statistics/720288/lingerie-retail-market-value/
Marci, K. 2021. The lingerie market explained in 7 charts. Available on:
https://blog.edited.com/blog/lingerie-market
Business of Australia. 2021. Social media for business. Available on:
https://business.gov.au/online/social-media-for-business
Lettly. 2017. SOCIAL MEDIA TRICKS AMONG LINGERIE BRANDS. Available on:
https://medium.com/@Lettly/social-media-tricks-among-lingerie-brands-45efbbd71ec2
 CONTACT US SLIDE

You can summarize a product, explain a problem or tell us why you are successful.
USING SIMPLE BULLET POINTS

OUR ADDRESS
14 68th St. Unit 203
Steward, NE 68343 USA

CALL OR EMAIL
1.402.643.2323
info@newbusiness.com

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