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WHAT'S NEW IN

INTIMATES

FOR YEAR 2024/2025


INTIMATES
WE LOOK AT...WGSN REPORTS..

• THE KEY ITEMS ON FOCUS:


KEY ITEMS IN WOMEN'S LOUNGEWEAR AND ITIMATES A/W 24/25, by Jo Lynch

• WHAT'S UPDATED?
CORE ITEM UPDATE: WOMEN’S INTIMATES A/W 24/25, by Jo Lynch

• A LOOK INTO CURVE :


Curve Paris S/S 24: Intimates, by Jo Lynch
Curve New York A/W 23/24: Intimates, by Jo Lynch

• DESIGN CAPSULES :
Design Capsule: Women’s Intimates Joyful Florals S/S 24, by Jo Lynch
Plus Size Intimates Design Capsule: Pre-Summer 24, by EVITA DOKANE

• PRINTS AND GRAPHICS


Key Prints & Graphics: Intimates A/W 24/25, by Fanny Chow

• COLOR FORECAST
Intimates Color Forecast S/S 25, by Jo Lynch
• INTERFILIÈRE COLLECTIONS
PARIS S/S 24, by Pauline Cheung
PARIS A/W 24/25
Brief..
• Inspiration for intimates this season are taken from gothic trends and AI-generated design, while ultra-fine lace and floral
embroideries make feminine statements.
• Darker trends are adapted into intimates as consumers and designers embrace a deeper spectrum of emotions to inspire creativity.
• #FabricManipulation is a key detail at the A/W 23/24 shows.
• Ballet Sleaze is a key concept for intimates and womenswear in this season, inspired from #Dancersise and #TrendingTikTok #Balletcore
aesthetics.
• As a key theme on A/W 23/24 catwalks, #BoudoirDressing tempers the season's overarching focus on cozy comfort, injecting a sense of
glamour.
• A/W 24/25 core shapes emphasize femininity, functionality, classic lingerie, fuller coverage, lightness, comfort.
THE KEY ITEMS FROM REPORT:
KEY ITEMS IN WOMEN'S
LOUNGEWEAR AND
ITIMATES A/W 24/25, by Jo Lynch

• The #RefinedFetish set - Darker trends like Modern-Goth, Gothic-lite,


Black-with-Black, and Refined Fetish continue to inspire creativity,
elevating Gothic looks with delicate lace and refined metal hardware
details.
• The ruched bodysuit - Fabric manipulation in gathers and ruching
inspired bodysuits at A/W 23/24 shows, featuring cutout and asymmetric
details for comfortable, versatile styles.
• The floral embroidered set - Sheer floral embroidered lingerie trends in
sexy, romantic, joyful floral iterations, incorporating vintage and resale
influences.
• The super-nature sheer set - Sheers in intimates continues with colorful
see-through sets, animal prints, and Enhanced nature palette for A/W
24/25, showcasing everyday fashion styles and psychedelic, botanical
camouflage effects.
• The transformative bodysuit - Lingerie designs are AI-generated,
influenced by digital fashion, featuring unexpected texture and shade-
shifting colors for A/W 23/25.
• Explore Underwear/Outerwear trends - Gothic-
inspired lingerie features strappy necklines,
metal hardware details, gathered bodysuits, and
embroidered long-line bras for comfortable,
relaxed party styles.
• Create a unique print and pattern - Animal
ACTION POINTS prints replaced with mythical, supernature-
inspired markings, morphing with psychedelic,
FROM KEY ITEMS IN
tie dye, and botanical camo effects.
WOMEN'S LOUNGEWEAR
AND ITIMATES A/W • Choose delicate lace for versatile looks
24/25, by Jo Lynch - Modern Gothic, Gothic-lite, and refined
feminine looks utilize ultra-fine lace for feminine
contrast, elevating subversive themes and
promoting female empowerment through
intricate laces and AI designs.
A LOOK INTO THE REPORT:
CORE ITEM UPDATE: WOMEN’S
INTIMATES A/W 24/25, by Jo Lynch

• The bra - Bra silhouettes and fabrics feature classic


designs with fuller coverage cuts and wires, while #Lace
sees a resurgence. Design is feminine and functional,
with innovative fit and lightness. Non-wired styles and
Sheer bras offer extra comfort.
• The brief - Vintage-inspired lace designs and comfort-
friendly non-toxic fabrics gain popularity, with mid-rise
and granny shapes, gender-inclusive boxers, and boy
shorts.
• The bralette - Focus on bestselling bralettes, refine fits,
update with two-tone Lace or Rich-Embroidery, and
create soft lounge styles.
• The bodysuit - Bodysuits gain popularity due to
underwear-outerwear dressing trends, featuring long
sleeves and ultra-fine knits.
• The corset - Underwear/outerwear styling continues
with corsets and bustier essential for festival dressing,
incorporating Y2K, Neo-Victoriana, Boudoir-Dressing,
Punk Romance, and '90s goth.
• Optimize functionality and
longevity - Limited consumer
spending drives demand for
timeless, comfortable, elegant
ACTION silhouettes.
• Take advantage of the
POINTS #UnderwearOuterwear trend
- Bodysuits essential styling
FROM CORE ITEM piece; invest in modest knits,
UPDATE: WOMEN’S bralettes, and bustier for
INTIMATES A/W young market.
24/25, by Jo Lynch
• Invest in non-toxic and
sustainable materials
- Prioritize natural fibers, plant
dyes, and sustainable materials
for health and wellness in
briefs.
A LOOK INTO.. CURVE

• Overview - New York's Javits Center showcased


A/W 23/24 collections, featuring creative and
new directions. Bright colors, floral embroideries,
and futuristic themes influenced the season.
Men's underwear is also gaining popularity with
sensual fabrics.
• Nette Rose, Holly Lulu, and Jorden de Ruitier
showcased vintage-inspired lingerie with florals,
while Dita Von Teese's sophisticated colors were a
highlight.

A/W 24/25 & S/S 24


A LOOK INTO THE REPORT :
Curve Paris S/S 24: Intimates, by Jo Lynch
• New brands bring fresh creativity to show, evolving styles for holidays.
• #Sheers - Sheer lingerie trends include embroidered styles, architectural designs, and ruching.
• Natural comfort - French brands showcase natural underwear at the show, including Sensée Paris, Maman Atelier, and Occidente, showcasing 100%
linen, organic cotton, and organic cotton.
• Boudoir luxe - Paloma Casile, Coco de Mer, and Her Senses elevate high-end boutique ranges with delicate lace, abstract patterns, and fine jewelry,
focusing on timelessness and craftsmanship.
• Corsets and bodysuits - Corset-inspired bodysuits showcase a sleek, seductive aesthetic, featuring satin and leather fabrics, reflecting the refined Fetish
theme and Dark 1990s trend.
• Strapless bras and bandeaus - Strapless bras and bandeau styles emerge at the show, featuring mesh and lace under off-shoulder dresses and bright
colors in Under protection swimwear.
• Yellow - Yellow dominates S/S 24 lingerie, with shades like #SunnyYellow and #LemonDrop enhancing summery, golden glow. Huit's retro lace style
reflects Playful Openwork theme.
• Updated lingerie trends tell new
stories - Sheer lingerie features
embroidered motifs, lace boudoir
items with abstract, organic lace,
and delicate jewelry, promoting
summer styling.
• Utilize sustainable, breathable,
hypoallergenic natural fabrics
ACTION POINTS - Organic cotton, linen, and Tencel
lyocell are naturally breathable,
FROM CURVE PARIS hypoallergenic, and eco-friendly
S/S 24 summer healing materials,
promoting skin comfort and
recycling.
• Expand lounge and sleepwear into
resort wear - Natural fabrics
sleepwear and loungewear featuring
#VibrantVacation prints offer
versatile holiday styling, with resort-
inspired separates and beach
towels.
• February edition features vibrant florals, lace, and pretty lingerie.
• #HyperBrights - Collections feature hyper-pink and bold blues,
making dressing fun.
• #GetYourGreens - #GetYourGreens trend in A/W 23/24 intimates'
collections features artificial greens for vintage-inspired styles.
A LOOK INTO THE
REPORT : • Joyful floral embroideries - Floral embroidery in S/S 24 lingerie sets
and bodysuits showcases joyful floral themes, updating bralettes,
CURVE NEW suspenders, and creating playful three-piece sets.
YORK A/W 23/24 • Lace - New York fashion shows growing #lace popularity, featuring
INTIMATES, black laces, goth-lite, and femininity.
by Jo Lynch
• Elevated metallics - A/W 23/24 features subtle metallic effects,
enhancing semi-matte fabrics and neutral grounds.
• #MetalHardware - Catwalk-inspired metal hardware details enhance
bodysuits and lingerie, showcasing Subversive-Sexy and Modern-
Goth trends.
• #Sheers - Bralettes updated with sheer fabrics, lightweight wires, and
abstract animal patterns offer modesty and textural interest,
contrasting floral and embroidered styles.
• Utilize joyful embroideries
for vibrant color - S/S 24
features joyful florals,
ACTION POINTS vibrant embroideries, and
three-piece sets for young
FROM CURVE NEW fashion-forward brands.
YORK A/W • Make statements with
23/24 INTIMATES lace - Lace trend: add
texture, femininity, and
gothic sensibility to
everyday styles with small-
scale black laces.
A LOOK INTO DESIGN CAPSULES
• Joyful Florals S/S 24
• Bright and clashing two-toned lace
and multicolored floral embroideries on
sheer ground define this pretty summer range.
• The colors for this theme includes Radiant
Red, Fondant Pink, Pink Flash, Glacial
Blue, Purple Swirl, Green
Flame, Gentle Lavender, Cyber Lime.

• Plus Size Intimates Pre-Summer


24
• Design for longevity and disassembly.

• Innovative lace designs in neutrals and pastels


offer versatile, everyday wear in gradient
strength, structured mesh, and clean-cut micro-
fiber.

• We see the color range being: Circular


Grey, Midnight Blue, Bridal Pink, Gentle
Lavender, Timeless Taupe, Dusted Grape.
A LOOK INTO THE REPORT :
Design Capsule: Women’s Intimates Joyful
Florals S/S 24, Jo Lynch

• Romantic lingerie is updated with joyful color, floral embroidery,


sheer grounds and lace fabrics.
• Mood and color - Joyful-Expression trend combines floral Rich-
Embroideries, Lace, Sheers for playful looks. Bright and clashing
two-toned lace and multicolored floral embroideries on sheer
ground define this pretty summer range.
• Joyful floral soft set - Joyful Florals inspired S/S 24 lingerie set
features multicolored embroidery. Recycle polyester mesh for base
fabric and embroidery thread and opt for recycled elastane like
roica for strength. Create naive, country-inspired multicolored floral
arrangements with scattered patterns.
• Floral bustier - Semi-sheer bustier enhance underwear/outerwear
styling with lighter corsets. The #Sheer mesh ground is
embroidered with recycled polyester thread, while cup linings are
also made from recycled polyester. This ensures recyclability at the
garment's end. The garment features colorful floral embroidery,
digitally printed greige embroideries, and various color variants.
ACTION POINTS FROM Design
• Floral bodysuit - Floral embroidered
Capsule: Women’s Intimates Joyful Florals S/S 24
bodysuits essential for summer and
festival layering. Stretch mesh is
made from recycled polyester and • Select compatible materials for efficient recycling - In
elastane, with recycled polyester situations where mono-materiality isn't feasible, use
used for embroideries. Sheer tulle like-fibered materials, threads, and trims like recycled
can be decorated with Joyful Floral polyester mesh and lyocell satin.
embroideries or digitally printed with
springtime florals. Tule lining provides
coverage, and elastic bindings • Use sustainable dye methods and print materials
strengthen necklines and cutout - Choose digital printing with Noyon's Plane-tones
details. Natural-Dyes, using natural plant-based dyes for
various garments, reducing water usage and avoiding
• All-over lace set - #Lace trend: classic
underwired lace lingerie gains toxic chemicals.
popularity, Recycled polyester and
elastane are used for lace and tulle • Design for multiple end uses - Bustier and bodysuits
linings, while Noyon's Plane tones with lined cups are designed with
Natural-Dyes offer vibrant color, print, #UnderwearOuterwear styling in mind and can be
and pattern options. styled in layered looks or as festival-wear. Silky
camisoles can be worn to sleep in, lounge in or as a
summer top
A LOOK INTO THE REPORT :
Plus Size Intimates Design
Capsule: Pre-Summer 24, Jo Lynch

• Lingerie range offers size-inclusive, comfortable, all-day


wear.
• Mood and color - Feminine and core basics with light
support and solution-orientated detailing are offered in an
inclusive size range.
• Romantic patch lace set - A lightweight, romantic, and
feminine summer bra with patchwork lace emphasizes
upcycling and zero waste practices.
• The All-day Comfort Bra - Bound clean-cut edges create
seamless appearance under clothing, following trend.
• The Lace Paneled Set - Basic daily underwear styles
elevated with fluid lines inspired by ocean forms.
• Lightly supportive bralette and short in gradient lace - A
modern, lightweight silhouette with supportive under-
band and short-style brief.
• Bodysuit with built-in support - A lightweight, supportive
bodysuit for versatile wardrobe staples.
• Elevate everyday essentials - Enhance
simple silhouettes with minimal detailing
by using bonded trims and a shimmer
finish, or combine materials for a
smooth, clean finish.
• Design for longevity - Invest in fitting,
functionality, and comfort for a perfect
ACTION POINTS fit, ensuring customer loyalty and
sourcing durable materials for long-
FROM Plus Size Intimates lasting garments.
Design Capsule: Pre-
Summer 24 • Rethink support and function - Source
and develop innovative materials that
have high functionality and provide
support while offering visual lightness to
avoid making plus-size styles look heavy
and dense. Look for lighter cup and wing
lining materials without compromising
on support
PRINTS, GRAPHICS &
COLOR DIRECTION FOR INTIMATES
A LOOK INTO PRINTS AND
GRAPHICS
FROM REPORT : KEY PRINTS &
GRAPHICS IN INTIMATES A/W 24/25,
by Fanny Chow

• Ditsy florals and surreal psychedelic prints dominate vintage-


contemporary aesthetics in loungewear and undergarments,
enhancing edgy elegance and versatility.
• Romantic vintage - Reimagine commercial ditsy florals with
vintage design cues to capitalize on interest.
• Prism lights - Color-shifting prints enhance versatile
geometric patterns, year-round wear.
• Ghostly illusion - Neutral prints are versatile, suitable for
various markets in underwear and fashion apparel.
• Ornate elegance - Nature's beauty inspires decorative florals
for opulent lingerie.
• Dark romance - Explore the dark romance trend in sexy
fashion, lingerie, and modern occasion-wear.
• Heightened nature - Reimagine animal prints and florals with
biophilic patterns and supernatural glow effects.
• The thriving thrift and resale market drives consumer
interest in vintage and romantic designs, providing an
opportunity to renew ditsy florals and ornate patterns that
align with the #PrettyFeminine trend.
• Surrealist and dystopian aesthetics speak to the poly-crisis
era and present a subtler option for #Psychedelic prints
that's more wearable.
• Natural-inspired designs continue to be an essential print
category. Biotech and microscopic exploration updates this
print style for historic-meets-contemporary ornate looks.
Fractal and hypnotic nature is the newest update to
repetitive patterns.
• We see biophilic patterns tap into the otherworldly aesthetic
led by AI-driven creativity and the rise of bio-synthetic
materials. Supernatural skin-like prints and bioluminescence
effects are a whimsical alternative to #AbstractAnimal
prints.
• Trends apply versatile items for
underwear/outerwear dressing - Utilize
prints on bodysuits, corsets, and slip dresses
for versatile styling and value-conscious
consumers, using pre-existing patterned
fabrics.
• Elevate patterns with sustainable
ACTION POINTS refinements - Enhance prints with Tencel
FROM KEY PRINTS & lace, embroidery, and jacquard
GRAPHICS developments, tap into the quiet luxury trend
with cellulose-based lyocell threads and eco-
IN INTIMATES A/W 24/25 Vero viscose for silky woven jacquards.
• Embrace surreal aesthetics - AI surrealism is
expected to significantly influence fashion by
2025, utilizing generative technology for
surreal aesthetics, ghostly illusions, and
psychedelic prints.
A LOOK INTO COLOR
FORECAST
FROM REPORT :
INTIMATES COLOR
FORECAST S/S 25, by Jo Lynch

• Explore WGSN's key colors for fashion impact in S/S 25: dusty
neutrals, pastels, brights, nature-derived hues.
• This season's colors emphasize joy and safety amid poly-crisis,
influenced by Synthetic Creativity and Strategic Imagination,
inspiring and intriguing customers with innovative ideas.
• To counterbalance disruption, a selection of comforting colors
like pastels, brights, and nature-derived hues for reassurance,
are chosen.
• Climate extremes drive a growing desire for nature protection,
leading to increased use of natural dyes and sustainable shades.
Synthetic Creativity influences hyper-bright palettes and light-
filled shades in tinted darks.
THEIR PALETTES...

• Intimates Seasonal Color Palette S/S 25 - This palette of 40 colors is


selected from the Global Color Forecast S/S 25 and will drive newness
and be the key fashion colors for S/S 2 5. The colors include Sunset Coral,
Chartreuse, Hyper–Violet and Bio–Mint.
• Intimates annual color - contains the shades that will be important for
both S/S 25 and A/W 25/26 Palette. WGSN's five Key Colors for S/S 25 :
Future Dusk, Transcendent Pink, Aquatic Awe and Ray Flower.
• Boudoir neutrals - Dusty neutral Transcendent Pink combines with natural
pales and grey, expressing a mood of #LowKeyLuxury. Simple neutrals
include Circular Grey and Blond Wood which are elevated in silk, lace and
tulle for high-end looks.
• Energized pastels - Stimulate brights, including key color Sunset Coral, are
important in bringing a sense of carefree joy to youthful, feminine and
romantic stories.
• Hyper-tropic brights - A move on from last summer's hyper-brights, this
palette satisfies the need for optimism and agency in a poly-crisis era,
inspired by vibrant and light filled colors associated with AI design.
• Warming nature - derived hues - nature-inspired hues which instill joy, a
sense of comfort and provide warm ambiance.
• Cool, aquatic blues - Key color Aquatic Awe can have the effect of
bioluminescent sea life, while its synthetic quality can be used to give an
otherworldly feel to print and pattern.
• Build a long-term color strategy
- Consider a long-term palette with
extended lifecycles, considering color
durability beyond seasons.
• Check the feasibility of your colors
- Perform feasibility check on palette to
ACTION POINTS ensure colors work across substrates
before supply chain sharing.
FROM INTIMATES COLOR • Develop a responsible color strategy
FORECAST S/S 25 - Explore sustainable color options like
water-efficient, zero-waste, recycled,
natural, and bio-based solutions for
your brand's color.
• Embrace the digitalization of colors
- Digitally redesigned sampling
increases popularity; consider digital
color aspects in collections, adapt
creative processes for success.
LOOKING AT INTERFILIÈRE COLLECTIONS...

• Latest lingerie trends reveal


industry's commitment to
sustainability.
• INTERFILIÈRE Paris showcased
S/S 24 and A/W 24/25
collections for lingerie and
swimwear, emphasizing non-
seasonality.
• 150 exhibitors in #Lace,
embroideries, fabrics,
accessories, and manufacturing
sectors emphasized eco-
conscious materials and trims,
reintroducing luxurious
materials for lingerie and
ready-to-wear markets.
A LOOK INTO THE REPORT :
INTERFILIÈRE PARIS S/S 24, by Pauline Cheung

• This essential INTERFILIÈRE Paris show presented S/S 24 and


A/W 24/25 collections for lingerie and swimwear materials.
• Supple textures - Soft, silky handles elevate loungewear
with subtle textures, including micro-knit for natural
coziness and fluid, supple tactile texture.
• Playful openwork - Contemporary openwork and laser-cut
techniques feature organic shapes, cellular structures,
broderie anglaise, eyelet laces, embroidery.
• Latticework - Updates classics with retro references for
decorative necklines, hems, and panel inserts.
• Netting structures - Performance-driven lifestyle and active
intimates' styles combine GRS certified cotton and reclaimed
plastic nylon.
• Expressive florals - Vintage-inspired floral motifs, guipure
laces, festive leaves, and simple embroideries add charm,
layered with colorful overprints.
• Delicate florals - Romantic, delicate flowery motifs in vintage-
style laces, featuring mesh, fine warp, jacquard, and Chantilly
lace for ultrafeminine boudoir lingerie.
• Artful colors - Digitally inspired color enhances summer lingerie
and swimwear with floral patterns and multicolor effects.
• Bold geometrics - Hypnotic geometric patterns in bold
#HyperBrights create optical illusions, with clean, digitally
disrupted meshes, solid stripes, and biodegradable embroidery
threads.
• Hyperreal skins - Abstract skin patterns in silky fabrics
complement realistic animal and reptile designs.
• Elevated metallics - #HighShine surfaces and shimmer in this
season create a sensual, rich, nostalgic mood, elevating simple
jerseys and maintaining a soft hand feel.
• Collaborate with suppliers for sustainable fiber
innovations - Collaborate with suppliers to find
sustainable raw materials, trims, and processes, focusing
on circular options that sync with nature, benefiting
future generations.
• Increase sustainable practices as eco-friendly
ACTION alternatives gain popularity - 2024 marks a crucial
transition for fashion, requiring progressive adoption of
sustainable methods, increased transparency, responsible
POINTS labeling, and eradicating greenwashing.

FROM INTERFILIÈRE • Elevate designs with perennial patterns and prints


- Rework florals, stripes, and geometrics for joyful looks,
PARIS S/S 24 experiment with vintage materials, and balance calmer,
minimal looks with emotive color effects.
• Enhance wellbeing in fabrics and finished products
through technological advancements - Consumers seek
nontoxic, biodegradable products, supplemented fibers
for health and wellness, infused yarns with skin-benefiting
properties, and 3D knit technology for targeted
compression wear.
A LOOK INTO THE REPORT :
INTERFILIÈRE PARIS A/W 24/25,
by Pauline Cheung

• Prioritizing sustainable innovation, recycled and organic


materials in lingerie, lounge, swimwear.
• Dimensional textures - Tough, stretchy knitted fabrics with
blistery weave constructions and pronounced ottoman ribs.
• Dense effects - Emphasis is on natural and recycled fiber
knits with rich tactile surfaces.
• #Bodywear - #Secondskin collections offer wellness,
comfort, vegan silk, double-sided fabrics, low-impact dyes.
• Vibrant color - Mood-boosting florals, stripes, and textured
surfaces enhance year-round colored stripes.
• Engineered finishes - Enhance jerseys and laces with
thermo-cutting, eco-printing, dyes, and recycled nylon
blends.
• Perforated - Sri Lankan brand Noyon Lanka offers eco-
friendly, ultra-light fabrics with perforations, mesh,
openwork, eyelet effects.
• Boudoir sheers - Featherweight mesh and delicate patterns
in #BoudoirDressing create a feminine, mirrored effect, with
playful graphics and eco-tinted pastel shades
• #SparklingSurfaces - Swirls and metallics add glamour to
loungewear and nightwear.
• Abstract patterns - Contemporary boudoir collections use
abstract organic patterns, GRS polyester, recycled nylon
yarns, and elastane for fine laces.
• Embroideries - Hand-drawn floral embroideries create soft
Lace-Borders with watercolor effect.
• Use digital innovation for development
- Utilize digital design, virtual
prototyping for cost reduction and waste
ACTION reduction.

POINTS • Make sustainable choices - Utilize


recycled elastane and Lycra Eco-Made
FROM INTERFILIÈRE for eco-friendly fashion items; consider
PARIS A/W 24/25, natural fibers like organic cotton, linen,
and Tencel-lyocell.
• Design for versatility - Choose versatile
materials and patterns for
indoor/outdoor wear, like breathable,
UV-protective, or day/night transitional
designs.
THANK YOU

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