RESEARCH

METHODOLOGY
presentation on: 1 sampling
2 sources of secondary Data
collection

By -Akanksha salve
TY. BBI
 SAMPLING
What is a sample?

A sample is an unbiased number of observations

taken from a population. In simple terms, a
population is the total number of observations
(i.e., individuals, animals, items, data, etc.)
Definition of Sampling

Sampling is a statistical
procedure of drawing a
small number of
elements from a
population and drawing
conclusions regarding
the population.
Basic Concepts of Sampling

) Universe/Population :
1 The entire group of units, being the focus of
study, is represented by the population or
universe consisting of all the persons in the
country, in a particular geographical location,
or a special domestic or economic group
2 based on the purpose and scope of study.
Non-human entities like farms, houses or
business establishments also comprise
population.
 Finite Universe
A 'finite universe' comprises of
finite number of entities or
members. For example, the A
universe of the heights of
students in a particular class

B
 features of sample and c
Conce

A sample should have a clear goal. ...

A good sample should be an accurate
representation of the entire universe or
population. ...
A good sample is free from bias. ...
A sample should be chosen
randomly. ...
The adequacy of a sample is
essential. ...
A sample should be proportional.
What is meant by sample size?

• What is sample size and why is it important? Sample size refers to

the number of participants or observations included in a study. This
number is usually represented by n. The size of a sample influences
two statistical properties: 1) the precision of our estimates and 2)
the power of the study to draw conclusions.conclusions.
sample size key
components

1. Components of sample
size calculation. ...
2. P value (or alpha) ...
3. Power. ...
4. The effect size. ...
5. The variability. ...
6. Dropout rate. ...
7. Event rate in population.
source method of
secondary data
collection

1. Secondary data is usually

gathered from the published
(printed) sources. A few major
sources of published
information are as follows:
Published articles of local
bodies, and central and state
governments. Statistical
synopses, census records, and
other reports issued by the
different departments of the
government.
Source Methods secondary data collection
Internal sources
• Internal Data is facts and
information that come directly
from the company’s systems
and are specific to the company
in question. In almost every
case, internal data cannot be
accessed and studied by outside
parties without the express
permission of the business
entity.
External Sources
• External Data is information
that origents outside the
companyand is readily available
to the public. External data is
used to help a company develop
a better understanding of the
world in which they are
operating. Financial trends,
customer demographics, online
search queries, and more all
help a company find the best
 • A Customer Data
Platform (CDP) is a
70%
80%
software system that
helps present a unified,
50% 30% 50% persistent and updated
view of an individual
10%
customer, based on
internal and external
customer data sources
20% from interactions across
60%
multiple channels,
platforms, and devices.
Thank You