Teknik Mencari Buyer

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Outline
 Memiliki Alat Tempur Utama
 Memahami Peta Perdagangan Produk Anda di NTE / Distribution Channel / Market
Standard
 Menentukan apakah penjualan B2B/B2C
 Teknik Offline Mencari Buyer
 Teknik Online Mencari Buyer
 Kesimpulan

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 Bagaimana Mencari Buyer
Teknik Offline

B2B/B2C?
Menyiapkan
Riset mengenai
Website, Email,
Menentukan Negara distribution
Dokumen Teknik Online
Tujuan dari Trademap channel dan
Persuratan,
Market Standard di
Sertifikasi
NTE

Support dari
Organisasi Lainnya
(ITPC, FTA, dll)

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Push and Pull Marketing

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Alat Tempur Utama

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Alat Tempur Utama

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Alat Tempur Utama
• Company Profile
• PDF/PPT
• Website
• Company History
• Locations
• Certificates
• Company Facilities Photos
• Product Photos
• Product Catalogue
• Product Specification
• Product Photos
• Certification
• Supply Capacity
• Packaging Available
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Manfaatkan Template yang tersedia…

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Jelaskan detil produk…

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Teknik Offline
• Trade show/Pameran
• Direct Mail
• Networking
• Cold Call
• Word of Mouth dan Rekomendasi

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Kalau tertarik mengikuti teknik
konvensional…
• Tulis 5 Pameran Dagang Utama berdasarkan NTE/Produk
• Keyword “Agriculture Trade Show”, “Coffee International Exhibition” dll

• Cari Jalan Untuk Ikut Pameran Dagang Tersebut (Siapkan

Budget/Patungan dengan Pelaku Usaha lainnya)

• Pahami jalur distribusinya dan cari key player di pasar NTE

• Cetak company profile dan siapkan surat pengantar

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Memahami Jalur Distribusi Komoditi Yang
Diperdagangkan

Google keyword: “Product” “distribution

channels”
Contoh: “Coffee Distribution Channels”
Sumber: https://www.cbi.eu/market-information/coffee/uk 12
Fresh Prawn Distribution Channel Thailand Coconut Water Distribution Channel EU

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Keyword Mencari Importer
• “Product” “distributor” “negara”
• “Product” “trader/trading” “negara”
• “Product” “foreign distributor” “negara”
• “Product” “importer” “negara”
• “Product” “supplier” “negara”
• “Product” “wholesaler” “negara”
• “commodity/product category” “sales agent” “negara”
• “Nama local produk” “supplier” “negara”
• Contoh: “coffee importer UK”
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Cari Business Directory di NTE
keyword “product” “importer” “directory”
• https://www.agri-biz.com/ (Singapore Agribusiness Directory)
• http://www.trade-seafood.com/directory/seafood/importers/
(Seafood Trade Directory
• https://coffeecourses.com/green-coffee-importers/ (Green
Coffee Importer Directory)

• Tiap Negara berbeda-beda dalam menampilkan direktori

bisnisnya

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Teknik Online
• Email Marketing
• Website
• SEO
• Facebook Ads and Google Ads
• Social Media
• Exhibitor List
• B2B sites
• International Organizations Export-Import Support

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Email marketing di International Trade

Sales
Introduction Inquiry Offer Sheet Order Sheet
Contract

200 Email 10 reply 3 reply 1 customer

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Website

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Contoh website dari exportir negara lain
• http://www.itcspices.com/
• https://touton.com/
• https://www.kutas.com.tr/

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Search Engine Optimization

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Facebook
• Cari Group trading di facebook sesuai komoditi/produk anda
• Contoh keyword: Seafood import export, seafood trading, coffee
trading, essential oils trading, spices import, dll
• Hati-hati banyak yang hanya tanya-tanya dan banyak penipu.
• Tapi ini cara cari potential buyer paling mudah dan cost-
friendly
• Sarannya adalah: posting, amati, catat nomor whatsapp, hubungi
dan tawarkan. Jangan spam
• Lakukan company background checking apabila masuk ke tahap
korespondensi
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Cari Importer di Asosiasi Terkait
• https://www.esa-spices.org/index-esa.html/members-esa
(European Spices Association)
• http://www.wsospice.org/ (World Spice Organization)
• https://www.ncausa.org/About-NCA/Membership/Member-List
National Coffee Association USA

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Membaca Trade Magazines

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Memasarkan melalui B2B sites

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Jetro TTPP

Sumber: https://www.jetro.go.jp/ttppoas/index.html
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Mencari RFQ Go4worldbusiness.com

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InaExport

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B2B website lainnya?
• Global Source
• EC21
• Made-in-China
• Globalbuyersonline
• Aspenku
• HKTDC
• TradeKorea
• Tradekey
• TFO Canada
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International Organizations Export-
Import Support
• Centre for the Promotion of Imports from Developing Countries
(CBI)
• The Swiss Import Promotion Programme
• The Import Promotion Desk
• ITC
• Entreprise Eruope Network
• JETRO
• TFO Canada
• Atdag-ITPC
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CBI (Center for the Promotion of
Imports from Developing Countries)

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CBI (Center for the Promotion of Imports from
Developing Countries)

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Menghubungi Atdag-ITPC

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Sumber: https://www.growdigitally.com.au/blog/growth-marketing-b2b-lead-generation-strategies 43
Penjualan B2C

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Kesimpulan
 Memiliki Alat Tempur Utama
 Memahami Peta Perdagangan Produk Anda di NTE / Distribution Channel
 Menentukan apakah penjualan B2B/B2C
 Teknik Offline Mencari Buyer
 Teknik Online Mencari Buyer

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Thank you

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