VelvetPetals

I. Background of the Business

II. Qualifications of the Principals & IV. Organizational Plan
III. Goals and Objectives

Mission

Vision

Goals

Objectives

Action Plan
III. Goals and Objectives

Mission Statement
Our mission is to elevate the art of celebration and expression through the exquisite beauty of ribbon
flowers. We are dedicated to crafting enchanting and timeless floral creations that inspire joy, evoke
emotions, and transform ordinary moments into extraordinary memories. Crafting unique, high-quality
ribbon products while aiming for customer satisfaction and lending a helping hand to people who are
having a hard time saying those unsaid words to someone.

Vision Statement
Through the will, and dedication in making bouquets. Velvetpetals will be more well-known across the
nation, along with them having physical stores. We want Velvetpetals to be able to offer customers such
high-quality products that they will regularly return, and make a name out of Velvetpetals itself.
III. Goals and Objectives

Goals
Velvetpetals’ envisioned targets are as follows:

• Ensure that Velvetpetals products are made with dedication and passion, and
also make sure that Velvetpetals exceeds customers’ expectation.

• Operate a physical store where Velvetpetals can make custom-made bouquets

for customers directly.

• Making Velvetpetals customizable for each person, Velvetpetals believes that

every bouquet conveys meaning.

• Keeping the price of our products at a reasonable price.

III. Goals and Objectives

Objectives
Velvetpetals’ envisioned operations to set foot on the goal are as follows:

• Establish rapport with every customer. As said, “Behind every successful business
is a loyal customer.”

• Maintain the quality of the product and meet the expected demands of the customer.
If possible, exceed them.

• Manage the cash flow within the management in an organized way, and handle the
cash distribution into different sectors of the business properly.

• Maintain a good relationship with the investor of the business.

III. Goals and Objectives

Action Plan
• Establish excellent customer service to build a loyal customer base. To honestly prompt
responses to inquiries, hassle-free transactions, and quality assurance.

• To sustain the quality of the product with a reliable and trusted manufacturer. For the
Velvetpetals to have a concrete base within its product.

• To utilize effective financial management for the sustainability and growth of the
business in the constantly changing environment of an economic society.

• Proposed an assurance called triple-E namely: Establish, Engage, and Ensure clear
communication with the investor’s inquiries and feedback.
V. Marketing Plan

Product

People Price

Packaging
7P’s Promotion

Process Place
V. Marketing Plan

Product

People Price

Packaging
7P’s Promotion

Process Place
V. Marketing Plan

Product

People Price
Price

Packaging
7P’s Promotion

Process Place
V. Marketing Plan
Everlasting Collection

Product

People Price
Price

Packaging
7P’s Promotion

Process Place June, 2028

V. Marketing Plan
Moonlit Premium Collection

Product

People Price
Price

Packaging
7P’s Promotion

Process Place August, 2028

V. Marketing Plan
Radiant Revelry Collection

Product

People Price
Price

Packaging
7P’s Promotion

Process Place October, 2028

V. Marketing Plan Swiftie’s Collection

Product

People Price
Price

Packaging
7P’s Promotion

Process Place

December, 2028
V. Marketing Plan

Velvetpetals uses Digital marketing, a cost-effective

way to reach a large number of people and is
particularly effective for reaching younger
Product demographics who are more likely to be active on
social media platforms. Which can be a powerful
People Price instrument for reaching customers who are likely to
be interested in the products of Velvetpetals. In
addition to this, digital marketing also provides
Velvetpetals with the opportunity to collect data on its

Packaging
7P’s Promotion
Promotion
customers, which can lead to improving Velvetpetals'
strategy in the long run

Process Place
V. Marketing Plan
Velvetpetals products are more accessible via their
social media accounts.

• Tiktok Shop (Tiktok.com/Velvetpetals)

Product
• Shopee (Shopee.com/Velvetpetals)

People Price
• Lazada (Lazada.com/Velvetpetals)

• Instagram (Instagram.com/Velvetpetals)

Packaging
7P’s Promotion
• Facebook (Facebook.com/Velvetpetals)

Process Place
Place
V. Marketing Plan

Velvetpetals follow the necessary steps to perform the

daily task properly, those steps are;

Product • Receiving of order

People Price • Preparing the materials

• Making the flower

Packaging
7P’s Promotion
• Folding of paper matte

• Packaging

• Delivery

Process Place
Process
V. Marketing Plan Velvetpetals use high-quality and plastic materials
that do not cause pollution, in packaging. The goal of
Velvetpetals is to exceed the expectations of
customers. being environmentally friendly and having
a big impact on the customers.
Product

People Price

Packaging
Packaging
7P’s Promotion

Process Place
V. Marketing Plan

Product Velvetpetals is very hands-on with their staff, creating

a good environment for them. Also, focusing on their
People
People Price employees' attitudes, and appearance toward any
customer who they will face in the future, and know
how to handle any arguments that involve
discrimination and racism.

Packaging
7P’s Promotion

Process Place
VI. Financial Plan
VI. Financial Plan
VelvetPetals
Pro-Forma Balance Sheet
For June 2028
VI. Financial Plan
VelvetPetals
Detailed Income Statement
For the Seven-Month Period Ending December 31, 2028
VI. Financial Plan
VelvetPetals
Detailed Income Statement
For the Seven-Month Period Ending December 31, 2028
VI. Financial Plan

VelvetPetals
Cash Flow Statement
For the Year Ending December 31, 2028
VI. Financial Plan
VelvetPetals
Current Balance Sheet
For the Seven-Month Period Ending December 31, 2028
VII. Loan Information

VelvetPetals decided to take out a loan from BDO to facilitate its growth plans. The partnership with this bank
could provide other advantages, including high-quality services and assistance. Firstly, BDO might have offered
favorable interest rates and repayment terms, aligning well with Velvetpetals' financial strategy. Secondly, BDO's
reputation for understanding and supporting businesses in the floral and luxury goods sectors might have made it
an attractive choice. Moreover, it secures Velvetpetals' ability to continuously provide high-quality products to
their customer base by ensuring a steady cash flow for purchasing raw materials and expanding production
capabilities.

Therefore, Velvetpetals would like to get a loan from BDO, amounting to 650,000 with an interest of 3% in 5
years. Having the loan would be very helpful for Velvetpetals for them to expand their business in the market, by
establishing a physical store. Not only that, it would be easier for them to hire employees, who have dedication
to work for Velvetpetals.
VelvetPetals
Thank You!