Background of the Business

Aromatic touch of the coffee lingers in people's minds. As they sip and taste the
bitterness and sweetness, it brings a strange feeling. The scent of freshly roasted
coffee beans makes people want to purchase and savor their beverage.

A superb beverage is made using little coffee beans. It connects people

specially in a straightforward coffee group and creates a lovely bond as they spend
time together and share memories.

Once pursuing distinct routes, the five got together to work in a business where
everyone had the same vision, mission, and goals for this endeavor.

Coffee was their go-to beverage while they faced their own priorities, and that
provided inspiration when they decided to start a business. Combining various
tastes, beverages, and foods to satisfy your cravings, while also offering
comfort that coffee provides.
 Background of the Business
Coffee drinks and pastries hold the aromatic scent and give off the vibes of
happiness and fulfillment. It offers a budget-friendly price, yet eye-catching and
provides energy to all of you. It is intended to alleviate the tiredness from your
work which is why coffee klatch and pastries are better for you.

"Deja Brew" is born from the shared passion of five individuals who found unity
in their love for coffee. This aromatic haven not only offers a diverse array of
coffee blends and pastries but also weaves a tapestry of nostalgia, bringing forth
the sweetness, bitterness, and happiness inherent in life's unique flavors.

The concept of "Deja Brew" extends beyond a mere coffee and pastries shop;
it's an immersive experience. The name, a clever play on "deja vu," encapsulates
the aim to make every visit a rediscovery of cherished moments. The
carefully curated ambiance blends modern aesthetics with vintage charm,
creating a welcoming space that encourages patrons to linger and savor the
moment.
 Background of the Business
At the heart of "Deja Brew" is a commitment to craft beverages and pastries that
transcend the ordinary. The menu is a symphony of flavors, from robust espresso
blends to delicate pastries, each item meticulously crafted to evoke a range of
emotions. Signature drinks and unique pastries add a distinctive touch, ensuring
that every visit is a delightful adventure for the taste buds.

"Deja Brew" invites you to embrace not just a cup of coffee or a bite of pastry but
an extraordinary experience. It's a haven where the familiar becomes
extraordinary, where the scent of freshly brewed coffee and baking pastries
mingles with the warm hues and soft lighting, creating a sensory journey that
lingers in your memory like a delightful deja vu.
 Mission
Our mission is to help people fall in love with great coffee. To
cultivate a warm andinviting environment where
aroma of freshly brewed coffee and pastry
the acts
catalyst for connections, relaxation, as a and
moments. Through exceptional memorable
service and an
unwavering commitment to quality, we aspire to be a
destination for those seeking not just food, but a relaxing
break from the hustle and bustle of everyday life.
Delivering the best experience through ethically sourced
coffee to start your day better.
 Vision
Be the premier company in the food, and beverage
industry that provides best quality products and services
enjoyed, valued and loved by consumers. To be a leading
provider of quality delicious coffee and pastries in the
whole wide world while maintaining our promise to give
satisfaction to every customer while we are growing and
establishing many branches in the whole wide world.
 Marketing Plan
A marketing plan is essential to the establishment of a firm in order to drive
growth. It is necessary to take certain aspects into consideration, such as the 5 P's of
Marketing.
Product:
In addition to serving a variety of hot and cold coffee drinks, Deja Brew also has
a trademark coffee to add even more flair to their offerings. It offers delicious
baked goods to go along with the coffee. In order to provide more delicious and
enjoyable coffee beverages and pastries, Deja Brew employs only the best and
highest quality ingredients in their food preparation.
Price:
The Deja Brew menu offers a variety of hot and cold drinks, and pastries. Prices
range from ₱85 to ₱180 for the drinks, with both regular and large sizes
available, for the signature drinks, the price range from ₱180 to ₱245, and ₱55 to
₱120 for the pastries.
 Marketing Plan
Promotion:
The management created accounts on Facebook, Instagram, Twitter, and Tiktok
in order to promote it. This social media presence across several platforms aids
in spreading information about Deja Brew toward different groups of people.
The accounts of Deja Brew are linked here:
Faceboo
k
Instagram
Twitter
Tiktok
Place:
The Deja Brew coffee shop physical store is located at Dinalupihan, Bataan,
Philippines. Store hours: Monday to Sunday 8:00 a.m. to 11:00 p.m. Deja Brew
physical store is on tourist spot in Dinalupihan, Bataan because it is located at
plaza where students, people and other workers are near that's why it is easy
access for them to go to our coffee shop.
 Marketing Plan
People:
Providing good service and acknowledging good attitudes towards each other
is deja brew's priority. From staff services to the consumers, it would be the
priority to provide quality services and how the service was done and the attitude
toward each other. Not only applies to the staff but also to the consumers for the
growing business of deja brew. Through applying this, it is easy to bond with one
another for the growing entity of deja brew in the near future. Staff and other
employees will treat the consumer in a good manner that makes the consumers
come back again to the Deja brew physical store. Providing good service and
treating each other well is good sympathy so that the consumers have a smile on
their faces.
 Loan Information
Due to the Deja Brew's company increasing sales, they want to raise
their output, the development of Deja brew building began in July 2024.
But after 5 years, they decided to go further for the expansion of
employees and the Deja Brew company. Loan is a big help to achieve this
goal and it means that growing demands can be met.

Deja Brew is planning to have branches in BGC, Taguig, Metro

Manila, since it has the characteristics of a good site where many people
go every time. It is true that this place is a good place for the consumer, it
will be a big help for them to lessen the tiredness from their work and it
will benefit for the growth of business and to the consumers.
 Loan Information
In the next year, Deja Brew intends to open a shop in SM San
Fernando, Pampanga. They made the best decision for the growth of their
business when they chose to put up a physical store within the SM. This
is advantageous for the development of SM as well as for the Deja Brew
company itself.

They've chosen BPI (Bank of the Philippine Islands) as their

lending partner, securing a loan of 2 million pesos. BPI stands out due to
its established reputation for stability and financial expertise in the
Philippine banking landscape. This decision is reinforced by BPI's
consistent performance, making it a reliable choice for financial
transactions.
 Loan Information
In addition to its solid track record, BPI offers competitive interest rates
that align with our financial goals. The agreed-upon interest rate for
this loan is 4.5%, reflecting a balanced and mutually beneficial
arrangement.

This strategic collaboration with BPI not only provides us with the
necessary capital but also leverages the bank's extensive
experience in financial services, contributing to the overall success and
growth of our business.
Thank You
and
God Bless!