AGED

BREWED Brewed
MANUFACTUR to be
Good
ED
COFFEE
TABLE OF
CONTENTS
• Background of the Business
• Vision and Mission
• Marketing Plan
• Loan Information
In 20th Century, sweet, soft, tangy, smooth -- Is what Coffee beans taste
like, here in Philippines. Beans appear for the reason that there is
individual experience the value and aspiration of Coffee.
Recently, coffee drinks are became popular and trending to the students,
teachers, couples, etc. Coffee-based beverages is one of the food of what
a coffee lover looking for, from this the five students decided to
establish the Aged Brewed Coffee also known as ABM Coffee.

BACKGROUND OF THE
BUSINESS
Providing high-quality products, maintaining
relationships with our existing clients, and
giving happiness to new consumers.
Furthermore, having the best bean roastery in
the industry and being able to supply our finest
beans abroad.

VISION
To craft exceptional coffee experiences by sourcing the
finest beans, roasting them with precision, and delivering
freshly roasted coffee that captivates the senses of our valued
customer. Here at "ABM COFFEE ROASTERY" we aim to
celebrate the rich diversity of coffee flavors while fostering
unceasing relationships with farmers and promoting
environmental responsibility throughout our supply chain.

MISSION
PRODUCT
ABM Roastery's assortment of special coffee beans, suitable for both ground and
brewed preparations, encompasses a variety of enticing options. Their offerings
include roasted single-origin Arabica coffee beans, renowned for their distinctive
flavors and available individually. Moreover, they showcase roasted single-origin
robusta coffee beans, celebrated for their boldness and unique taste profile.
Additionally, ABM Roastery presents roasted commercial Arabica coffee beans,
catering to those seeking a reliable and familiar coffee experience. This diverse
range ensures that coffee enthusiasts can explore and savor different qualities and
characteristics in their coffee of choice.

MARKETING PLAN
PRICE
Abm Coffee’s price list of special coffee beans, including single-origin
Arabica beans ₱1,770.00, robusta beans ₱880.00 per kilo, and
commercial Arabica beans at ₱780.00 per kilo, all available in ground
or brewed forms. It also offers loyalty card that holds 2% discount
everytime you purchase minimum of 2,000.00.
Loyalty card can get after 5 purchase of any coffee beans from the
store.

MARKETING PLAN
PROMOTION
To reach the target demographic, Abm Coffee use social media
channels as a marketing approach. It would also benefit from
collaborations and partnerships with other firms and organizations.
The Abm Coffee also provides online services, where customers can
visit the facebook page: AbmCoffee.com, shopee: AbmCoffee.ph,
Lazada: AbmCoffee.ph, Tiktok: AbmCoffee
In addition, Abm Coffee would offer demos and trials of the platform
to allow potential customers to experience the benefits firsthand.

MARKETING PLAN
PLACE
Aged Brew Manufactured Coffee is available in Batangas in
the Philippines with its availability and accessible place
ABM Coffees consumers will be provided at any time
whenever and wherever it is needed, your product will surely
be delivered on its best condition being the freshest among
others.

MARKETING PLAN
PEOPLE
Owners of coffee shops and cafes are among Abm Coffee's
target customers, given their primary ingredient is coffee
beans. Furthermore, customers who enjoy crafting their
own coffee drinks are the most likely to be interested in
Abm Coffee.

MARKETING PLAN
Securing a loan for purchasing machinery offers several strategic advantages
for ABM Coffee Roastery. Firstly, it enables the immediate acquisition of
essential equipment crucial for enhancing the coffee roasting process. By
leveraging the loan, the roastery gains instant access to the necessary
machines, expediting the improvement of production capabilities without the
need for upfront, substantial financial outlay. This preserves the company's
existing capital, allowing it to allocate funds to other operational aspects or
unforeseen circumstances. ABM Coffee Roastery sees the potential of
success in making a partnership with BDO one of the city's leading banks.

LOAN INFORMATION
ABM Coffee Roastery had a loan offer amounting to ₱445,200
from BDO to finance the purchase of necessary machinery
crucial for its coffee roasting operations. With a duration of 5
years and an interest rate set at 3%, and is responsible for
paying approximately ₱8,021.52 monthly.

LOAN INFORMATION
The loan is earmarked specifically for the acquisition of
equipment vital to enhancing production efficiency. By partnering
with BDO for this strategic financial support, ABM Coffee
Roastery aims to strengthen its operational capabilities,
streamline its processes, and potentially increase its market
presence within the coffee industry. This loan represents a pivotal
step in the roastery's growth strategy, aligning with its vision to
continually improve and remain competitive in the market.

LOAN INFORMATION
KEY TO SUCCESS
Better
Sales

Co n ng
si t ro
ency st S n
Visio

Be r
Se tte e a
rvi r Cl o a l s
ce G
 THANK
YOU
Email
AbmCoffee@gmail.com

Leader:
Dionisio, Precious Nicole B.

Members:
Basilio, John Lloyd M.
Cruz, Phoebe M.
Dulce, Noreen Angel S.
Miranda, Lana Hanie S.