Swiggy Case Study — Assignment

Full Name of Group Members:

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 Primary Audience

People under 30, who aren’t likely to cook or know how to cook
themselves, most likely living away from their family/home city, and
probably want to try new cuisines, but are starved for time. They
are likely to order most frequently.

Swiggy’s objective for the primary group is to increase

purchases.

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Use Case for the

Primary Audience

<Enter Your Response - Word Limit: 20-60 words>

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Creative Content
Message for the
Primary Audience

<This is the campaign tagline or the key message from the brand. Think of ideas, themes or
appeals aligned with the brand’s positioning. Please make sure you do not replicate any part of
the content already created by Swiggy. >

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Channel 1:
Channels for Reason:

Primary Audience

Channel 2:
Reason:

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 Secondary Audience

The secondary target audience for Swiggy isn’t restricted to a

particular age group, gender, city, or social class. They would
mostly comprise families, older couples, and
friends’/colleagues’ groups.

The brand’s objective for the secondary group is to increase

the level of their consideration.

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1

Use Case for the

Secondary Audience

<Enter Your Response - Word Limit: 20-60 words>

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2

Creative Content
Message for the
Secondary Audience

<This is the campaign tagline or the key message from the brand. Think of ideas, themes or
appeals aligned with the brand’s positioning. Please make sure you do not replicate any part of
the content already created by Swiggy. >

© All rights reserved upGrad | MICA - Digital Branding & Advertising

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3
Channel 1:
Channels for Reason:

Secondary Audience

Channel 2:
Reason:

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 Tertiary Audience

This includes stakeholders like Swiggy’s restaurant partners,

store partners and delivery fleet.

Finally, the objective of the tertiary group would be to increase

the number of delivery partners, restaurant partners and
store partners who register on Swiggy.

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1

Use Case for the

Tertiary Audience

<Enter Your Response - Word Limit: 20-60 words>

© All rights reserved upGrad | MICA - Digital Branding & Advertising

2

Creative Content
Message for the
Tertiary Audience

<This is the campaign tagline or the key message from the brand. Think of ideas, themes or
appeals aligned with the brand’s positioning. Please make sure you do not replicate any part of
the content already created by Swiggy. >

© All rights reserved upGrad | MICA - Digital Branding & Advertising

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3
Channel 1:
Channels for Reason:

Tertiary Audience

Channel 2:
Reason:

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 Thank You!

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