DIGITAL

MARKETIN
G
Presented To : Dr.
Anjali Ahuja
Presented By :
D hruv Gulati
Meaning Of Digital Marketing

Digital marketing, also called online

marketing, is the promotion of brands to
connect with potential customers using
the internet and other forms of digital
communication.
Other forms of digital communication
includes e-mail, websites, blogs, social
media etc.
THE IMPORTANCE OF
DIGITAL MARKETING
1.Global Reach
2. Brand Awareness
3. Increased Engagement
4. Less Expensive
5. Analytics and Optimization
Types Of Digital Marketing

1. Web Advertising
2. Video Marketing
3. Content Marketing
4. Email Marketing
5. Social Media Marketing
6. Search Engine Optimization
 WEB ADVERTIS ING

B rands can market thems elves

more effectively by creating
clickable advertis ements to put on
popular webs ites . Examples of this
are when ads for different
companies appear on the side of
an article on a website like ES PN or
CNN.
 VIDEO MARKETING
Video marketing works well
with content marketing and is
also a popular technique in
digital marketing becaus e of
the easy acces s to videos that
technology has provided. B y
creating quality commercials,
companies can inflict a lasting
brand image in its audience
heads and get them to think
about purchasing.
 CONTENT
M ARKETIN
G
C ontent marketing
involves creating and
s haring valuable content to
attract and retain
customers. It includes blog
pos ts , videos , infog raphics ,
and other forms of content.
 E MAIL MARKETING

Email marketing involves

sending promotional emails to a
lis t of s ubs cribers . It can be
us ed to promote products,
share content, and build
relationships with customers.
S OC IAL MEDIA
MARKETING
S ocial media marketing
involves using social media
platforms to promote
your brand and eng ag e
with customers. It
includes creating content,
running ads, and
monitoring social media
metrics.
 S EARCH ENGINE
OPTIMIZATION

S earch Eng ine Optimization,

or SEO, is a digital marketing
technique that involves creating
more tra c to a website by
making sure a website appears
higher up in the results of a
search engine like Google. This
technique helps business
marketing by improving a
brand’s awareness.
 CONCLUSION
In conclusion, digital marketing offers businesses an
unmatched opportunity to reach and engage with
customers. By understanding the latest trends and
strategies, you can stay ahead of the curve and
achieve success in the digital landscape.
Thanks!