E-COMMERCE

CYBER SECURITY

PRESENTATION BY :
SHALINI
SUNITHA.K
YASHASHWINI.M
ROSHAN ANTONY
ZOYA RIMSA
SHRUSTI
MEANING OF E-COMMERCE

Ecommerce" or "electronic commerce" is the trading of goods and services on the

internet. It is your bustling city center or brick-and-mortar shop translated into zeroes
and ones on the internet superhighway.

E-commerce (electronic commerce) is the buying and selling of goods and services,
or the transmitting of funds or data, over an electronic network, primarily the internet.
These e-commerce transactions typically fall within four types: business-to-business (
B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business.
COMPONENTS OF E-COMMERCE

1. Dynamic Pricing
With dynamic pricing, you automatically satisfy different clients due to various prices based
on their specific attributes. Your e-commerce solution can straightforwardly benefit from
dynamic pricing by utilizing a promotions engine.

2. Supply Chain and Management

You can't make sales in this increasingly competitive market if you don't have the correct products, offer
the market price, and delivered at the right time. So, a fantastic idea is important for good traffic, and to
convert that traffic into sales.

3. Customer Engagement
A good first impression is important in turning potential customers into actual customers. It is a
representation of your online presence, so you will need originality in your website.

4. Video and other types of rich content

Rich product information makes your listings stand out from the competition by providing customers with
more tempting material to evaluate your products, such as thorough descriptions, reviews, and videos. You
can improve the quality of your items by adding reviews and descriptions that are tailored to the tastes of
individual customers by utilizing software for product information management (PIM).
5. Shipping and returns

You can market and exhibit your products online, but they still need to be packaged and delivered to their final
destination in the real world. Because of this, you are going to require a good warehouse management system and
an excellent shipping service.

6. Product Quality
The caliber of your offerings has the potential to win over customers' allegiance and confidence. This not
only saves you time and money but also lowers the possibility that customers may ask you to return things
because they are flawed.

7. Loyalty and marketing programs

Of course, loyalty and marketing can't do without each other. But for the sake of the discussion, let's just say that
perhaps online loyalty programs are so significant that they ought to be treated as a distinct topic from marketing.
ESSENTIAL ELEMENTS OF E-COMMERCE

1. Responsive design
People now use to purchase mostly through their smartphones or any device in a most convenient manner. So
that, you need a website with a responsive design that makes it accessible on any platform or any device. This
makes the website easy to use and user friendly for consumers improving the online product sale.

2. Web speed optimization

Users abandon those websites that take too much time to load. The speed of an e-commerce website is an
essential factor to promote online business. Optimization of website speed improves the results and supports
it’s smooth running
.
3. User-friendly navigation
For a hassle-free shopping experience, an e-commerce website should be easy to navigate. Better user
experience helps in retaining customers. Add menus and links to the product category in a prominent place
with name and description. Ensure that each page provides users with an easy way to get back to the home
page, shift category or go directly to the shopping cart.

4. Customer support
Make sure to provide full-time, reliable customer support resolving issues or attending enquiries. Some of the
common types of customer support availed are toll-free numbers, email support, online chat, etc. Choose the
best one suiting your budget offering, user friendly and prompt responding services.
5. Ecommerce website Security and Privacy
Today almost all websites should possess an SSL certificate installed to encrypt data coming and going to the
browser. A transparent privacy policy is also necessary to inform users how their data is utilized on the site and the
company.

6. Right eCommerce platform

Among various e-commerce platforms, Magento and Shopify are the most preferred, that has empowered the growth
of numerous online retailers and brands. Choosing the perfect and best eCommerce platform in India gives users
better flexibility, scalability and expandability of various industries.

7. Products with Description

The main purpose of an eCommerce website is to showcase its products with an accurate description defining the
business to customers. With a perfectly matching design, an e-commerce website works well, including appropriate
text, color scheme, theme, and images highlighting the products to keep them coherent for consumers.

8. Accurate Checkout option

Ecommerce websites should offer a simple shopping experience better than usual offline purchases. The checkout
option is mandatory and trouble-free, making the overall process easy and quick. A functional e-commerce website
reduces frustration in customers, which helps in retaining potential customers.
THREATS OF E-COMMERCE

• Malware
• Financial fraud
• Bots
• Skimming
• Phishing
• Brute force attacks
• SQL injection
• Cross-site scripting
• Social engineering
• Credit card fraud
• Man-in-the-middle attack
• Spam
• Trojan horse
• API attacks
• Install antivirus and antimalware software
• Payment conflicts
• Tax evasion
• Eavesdropping
• Firewalls
• Https and ssl certificates
BEST PRACTICES OF E-COMMERCE

1.Get Rid of Clutter

2.Make Your Website Trustworthy
3.Use Appealing Images
4.Create a Streamlined UI/UX
5.Keep Navigation Simple
6.Create Engaging Product Demos
7.Opt for the Best Possible Hosting
8.Offer a Range of Filters
9.Cover a Range of FAQs
10.Don’t Force Shoppers to Create an Account
11.Add Quality Product Descriptions
12.Send Emails for Shopping Cart Abandonment
13.Work on Improving Loading Times
ADVANTAGES OF E-COMMERCE

• Faster buying process.

• Store and product listing creation.
• Cost reduction.
• Affordable advertising and marketing.
• Flexibility for customers.
• No reach limitations.
• Product and price comparison.
• Faster response to buyer/market demands.
CONCLUSION

E-commerce still represents one of the business methods that take advantage if done the right
way, even if the stock market and commodities fell, but E-Commerce still able to survive and
receive high transaction. E-commerce has a tremendous opportunity in the course of or business
in Malaysia. In addition, it is also to introducing new techniques and styles in a transaction. Use
the extensive E-Commerce in the Internet world is actually much better to bring the goodness of
the individual or the state.