BUSINESS PLAN PRESENTATION

Ajit Deorukhkar
Business Description
 Conducting comprehensive inspections of agricultural products and commodities, ensuring quality,
compliance with regulations, and accurate valuation. Our services will cover various aspects such as:

 Inspection of Agri commodity quality, quantity, and compliance with industry standards.

 Assessments of storage conditions and transportation protocols for commodities.

 Compliance checks to meet domestic and international quality standards.

 Establish strategic partnerships with key players in the agriculture and commodities industry.

 Attain a significant market share by delivering superior quality services.

 Generate sustainable revenue and achieve break even within the first three years of operation.
Market Summary
 The Indian testing, inspection and certification (TIC) market size was valued at USD 26
million in 2021and is projected to reach USD 47 million by 2030, registering CAGR of 6.9%
during the forecast period (2022-2030) [https://straitsresearch.com/report/testing-
inspection-and-certification-tic-market/india]

 Inspection industry plays a critical role in ensuring the quality, safety, and compliance of
agricultural products and commodities across various stages of production, processing, and
distribution.

 Regional Focus: The demand for inspection services varies across different agricultural
regions in India, with concentrations in areas known for specific crops or commodities.
Regions like Punjab (for grains), Maharashtra (fruits and vegetables), Kerala (spices), etc.,
often require focused inspection services tailored to their produce.
Market Trends and Growth Projections
 Several trends are shaping the agriculture and commodity inspection industry:

 Export Facilitation: Quality Assurance for Exports & Global Gap (Good Agriculture Practice)
 Increasing Global Trade: Growing international trade of agricultural products and commodities is
driving the demand for inspection services to comply with diverse regulatory standards across
different countries.
 Stringent Regulations: Heightened focus on food safety, quality control, and sustainability
measures is leading to more rigorous inspection requirements and certifications.
 Technological Advancements: Adoption of advanced technologies like IoT, blockchain, AI, and data
analytics is streamlining inspection processes, improving accuracy, and enhancing efficiency.
 Demand for Organic and Specialty Products: Rising consumer preferences for organic, non-GMO,
and specialty products are driving the need for specialized inspection and certification services.
 The market for agriculture and commodity inspection services is projected to experience steady
growth due to these trends, as more emphasis is placed on quality assurance, traceability, and risk
management across the supply chain.
Target Market Segments
 Key segments in the agriculture and commodity inspection industry include:

 Food and Beverages: Inspection services for food safety, quality control, and compliance with
regulations.

 Agricultural Commodities: Inspection of crops, grains, seeds, and livestock for quality, grading, and
compliance.

 Export and Import: Services facilitating international trade by ensuring compliance with various
countries' regulations.

 Certification and Standards Compliance: Verification for organic, fair trade, sustainability, and
other certifications.
Clients & Products to target

CLIENTS PRODUCTS

1. D D International 1. Rice (Basmati. Parboiled, Broken)

2. Sugar
2. MDD International 3. Maize
3. Vishal Enterprises 4. Veg Oil
4. Adani Wilmar 5. Soyabean Meal
5. Cargill 6. Wheat
6. Renuka Sugar 7. Pulses
7. Louis Dreyfus 8. F&V
8. Longulf Trading
9. Alliance Grain Trader
10. Olam Agro
Competitive Analysis
 Competitors in the agriculture and commodity inspection field operate with varying scopes and
technologies. Our competitive edge will be built on:
 Leveraging cutting-edge technology for more accurate and efficient inspections.
 Offering a wider range of inspection services catering to diverse client needs.
 Providing prompt and detailed inspection reports, enabling quick decision-making.
 Establishing strong relationships with clients by offering personalized services and exceptional
customer support.
 Value Proposition: Ensuring the credibility, quality, and compliance of agricultural commodities,
thereby boosting consumer confidence, facilitating trade.
 Competitive Landscape: The market comprises both established players and smaller firms offering
inspection, testing, certification, and consultancy services. These entities compete based on
reputation, accuracy, turnaround time, and technological advancements.
 Clients are open to associate with new service providers, if we offer good competitive pricing and
TAT
Sales and Marketing Plan
 Targeting key stakeholders in the agriculture and commodities industry through direct
outreach, industry conferences, and online marketing campaigns.

 Offering introductory discounts and referral incentives to attract initial clients.

 Partnering with trade associations, agricultural cooperatives, and industry influencers to

expand our reach.

 Implementing a robust CRM system to manage client relationships and ensure repeat business
Marketing Strategies:
 Digital Presence:
 Optimization for search engines (SEO) and mobile devices.
 Utilize social media platforms to engage with the target audience and share informative
content.

 Content Marketing:
 Produce educational content (blogs, videos, infographics) on the importance of inspection
services, industry updates, and compliance standards.
 Networking and Partnerships:
 Industry Events and Networking: Participate in trade shows, conferences, and industry
events to network and build relationships with potential clients.
 Collaborate with agriculture associations, trade organizations, and industry-related events
to build relationships and credibility.
 Referral Programs: Implement incentives for existing clients to refer your services to
others.
Sales Strategies
 Direct Sales Approach:
 Hire a sales team or utilize sales agents to directly approach potential clients.
 Offer free trials or initial consultation services to showcase the value of your inspections.

 Client Education:
 Conduct workshops, webinars, or seminars to educate potential clients about the significance of
quality inspection in agriculture and commodities.
 Customized Solutions: Tailor inspection packages to meet specific needs of different clients.
Sales Strategies
 First six months, we will build a TEAM.

 This 6-8 months will do only seeding, reaching all clients over phones and personnel meeting to
show our presence and strong branding.

 Understand the competition and current practices, their weakness and gaps, which will be the
key points to make our place in market.

 Business collaborations with laboratories for barter sales.

Monitoring and Measurement
 Establish Key Performance Indicators (KPIs) such as website traffic, conversion rates, client acquisition cost,
customer retention, and satisfaction.

 Use analytics tools to track the effectiveness of marketing campaigns and adjust strategies accordingly.

 Timeline and Action Plan:

 Create a timeline with specific goals and action steps for each marketing and sales strategy.

 Assign responsibilities and deadlines to team members for effective execution.

 Review and Adaptation:

 Regularly review the sales and marketing plan's performance, analyze its effectiveness against set KPIs, and
adapt strategies based on market feedback and changes.

 A successful sales and marketing plan for agriculture and commodity inspection services in India requires
continuous adaptation, customer-centric strategies, and a keen understanding of the industry landscape to
effectively reach and engage the target audience. Adjust the plan based on ongoing analysis and feedback to
ensure its relevance and success in the market.
Operations Plan
 Establishing a central office in Mumbai equipped with operations team.
 Initially internal inspectors of other divisions can be used along with freelancers in some locations
where the reach is limited. Which can help us to maintain the daily operations cost.
 Training Programs: Conduct specialized training programs to ensure inspectors are updated on
industry standards, inspection protocols, and technological advancements.

 Inspection Procedures and Protocols:

 Standard Operating Procedures (SOPs):

 Develop comprehensive SOPs detailing step-by-step inspection processes for different types of
agricultural products and commodities.

 Document protocols for sample collection, testing methods, report generation, and quality
assurance measures.
Operations Plan
 Inspection Services Offered:

 Identify the scope of inspection services offered (e.g., quality assessment, quantity
measurement, compliance with regulatory standards).

 Specify inspection criteria for various commodities (grains, fruits, vegetables, spices, etc.)
based on industry standards and client requirements.

 Technological Integration:

 Inspection Equipment:

 Procure and maintain advanced inspection tools and equipment necessary for accurate
assessments (e.g., moisture meters, sieves, thermometers, weighing scales).

 Implement technology-driven solutions for data collection, analysis, and report generation to
enhance efficiency and accuracy.
Operations Plan
 Process Flow and Timelines:

 Inspection Workflow:

 Outline the workflow from client inquiry to report delivery, ensuring a streamlined process
for scheduling, conducting inspections, and issuing reports.

 Define turnaround times for different types of inspections and ensure adherence to
deadlines.

 Quality Control and Assurance:

 Compliance and Standards:

 Ensure strict adherence to national and international regulatory standards and

certifications relevant to agriculture and commodity inspection.

 Implement internal quality control measures to maintain consistency and accuracy in

inspection procedures.
Operations Plan
 Client Communication and Reporting:

 Communication Channels:

 Establish efficient communication channels for client inquiries, scheduling inspections, and
addressing client concerns or queries.

 Provide clear instructions to clients regarding sample collection, submission, and

inspection processes.

 Report Generation:

 Develop standardized report templates for inspection findings, ensuring clarity and
accuracy in presenting results.

 Define protocols for delivering reports to clients within stipulated timeframes.

Operations Plan
 Risk Management:

 Contingency Plans:

 Develop contingency plans to address unforeseen circumstances such as equipment

malfunction, sample contamination, or adverse weather affecting inspections.

 Establish protocols for handling and resolving client disputes or complaints effectively.

 Continuous Improvement:

 Feedback Mechanisms:

 Implement systems for collecting client feedback to identify areas for improvement in
services and operational processes.

 Encourage employee involvement in suggesting process enhancements and innovations.

Operations Plan
 Compliance with Ethical and Environmental Standards:

 Ensure compliance with ethical standards, confidentiality, and environmental regulations in

conducting inspections and handling samples.

 Health and Safety Measures:

 Implement health and safety protocols to protect employees during fieldwork or laboratory
activities.

 Provide necessary training and protective equipment to ensure a safe working environment.

 Performance Evaluation:

 Establish performance metrics to assess the efficiency, accuracy, and client satisfaction levels of
inspection services.

 Regularly review operational performance and make necessary adjustments for continual
improvement.
Operations Plan
 Conclusion

 An operational plan for agriculture and commodity inspection services should be

comprehensive, covering all aspects from infrastructure and personnel to protocols and quality
control measures. It should emphasize efficiency, accuracy, compliance, and continuous
improvement to deliver high-quality services and meet client expectations. Regular reviews and
adaptations to the plan based on evolving industry standards and technological advancements
are essential for long-term success and competitiveness in the market.
Resource Requirements

Resource Count
Head 1
Business Development 4
Operations 2
Inspectors (from 2nd year) 4
The Team Organization Chart

Head

BD BD BD
BD (Maharashtra) Operations
(Gujarat) (North) (South)

Inspectors
Ops executive
(going forward)
Financial Plan
 Allocate a budget for marketing efforts, considering expenses for advertising,
content creation, exhibitions and sales team operations.
Key Issues
 As India will go through elections in first 6 months of 2024, many policies changes can be seen
and are expected.
 Changes in agricultural or trade regulations, import/export policies, quality standards, or
inspection protocols imposed by government bodies can significantly impact operations.
 Climate change-related events such as extreme weather conditions, floods, droughts, or pest
outbreaks can impact crop yields and quality, affecting inspection outcomes.
 Price Instability: Fluctuations in commodity prices can significantly affect profitability and
market demand for inspection services.
 Global Market Dynamics: Changes in global market trends, demands, and supply chains may
impact the demand for specific agricultural products, thereby affecting inspection service
requirements.
THANK YOU