8USINLSS CCk1UNI1

M 8aharudln lsmall
M 8oslan Ab 8ahlm
Mohamed Pusny 8aslr
J1 IS CCk1UNI1
orLunlLy ls deflned as a
slLuaLlon LhaL enables an
enLrereneur Lo offer markeLable
roducLs or servlces Lo lnLeresLed
buyers or end users
1LS CI SI1U1ICN I1CkS
W roducL or servlce ls sLlll noL ln
exlsLence
W roducL or servlce ls already ln Lhe
markeL buL falled Lo saLlsfy Lhe
cusLomers so need Lo be
lmroved
LMLkGLNL CI CCk1UNI1
W hen eole declde Lhey have cerLaln needs and
anL Lo be saLlsfled or hen eole dlscovered a
roblem of some klnd LhaL can be heled by a
roducL or servlce
W 1he resence of unfulfllled needs and anL
and/or roblems alerLs Lhe enLrereneur Lo Lhe
oLenLlal oorLunlLy
W 1he enLrereneur laLer creaLes a buslness LhaL ls
able Lo fulflll Lhe needs or anL and/or solve Lhe
roblem
CCk1UNI1 IDLN1III1ICN
orLunlLy ldenLlflcaLlon
ls a rocess LhaL lnvolved
Lhe search for and
dlscovery of buslness
oorLunlLles
kC 1C CCk1UNI1
IDLN1III1ICN
bserve changes ln Lhe envlronmenL
2 8ecognlze a need LhaL cusLomers have
LhaL ls noL belng saLlsfled
3 8ecognlze roblems and flnd ays Lo
solve lL
C8SLkVING NGLS IN 1L
LNVIkCNMLN1
hanges ln Lhe envlronmenL glve
rlse Lo needs and anLs and/or
roblems and an oorLunlLy
emerges
C8SLkVING NGLS IN 1L
LNVIkCNMLN1
W conomlc forces
W Soclal forces
W 1echnologlcal advances
W ollLlcal and regulaLory sLaLues
lmorLanL envlronmenL forces Lo observe
lnclude
Examples oI How Changes in the Environment Provides Openings Ior
New Product and Service Opportunities
Structure oI Population and Income
Number oI teenagers higher than number Cyber caIes, cineplexes, recording studios
oI elderly and children
People have higher purchasing power Passenger cars, household Iurniture, DVD
Social
Increase incident oI housebreaking Grills, alarm, sensor, security systems
Increase interest in Iitness Fitness center, dancing class, in-house exercise
equipment, health Iood store
Increase mobility oI population Handphone, laptop computers
Increasing predominance oI dual- Restaurants, Iood delivery services
income Iamilies leaves less time to
cook at home
Technological Advances
Advances in biotechnology Biotech-related pharmaceutical products, Iood
products, veterinary products
Development oI the internet E-commerce, improved communication
Increase pressure to improve economic Online marketing, cost control services
perIormance
Government Policies and Regulations
Increased driving standards Smoke emission control, helmet, seatbelt
kLCGNI2L NLLDS ND JN1S
orLunlLy occurs henever Lhere ls a
need and anL Lo fulflll 1he Lerm
needs" refer Lo baslc needs LhaL Lhe
consumer musL have ln order Lo llve
hlle Lhe Lerm anLs" refers Lo a
ersonal deslre for someLhlng LhaL ls
more Lhan a baslc need
kLCGNI2L kC8LM ND IIND
SCU1ICN
roblems can be recognlzed by
observlng Lhe challenges LhaL
eole encounLer ln Lhelr dally llves
SoluLlon Lo Lhe roblem
reresenLed a buslness oorLunlLy
CCk1UNI1 IDLN1III1ICN
kCLSS
Search for
hanges ln
Lhe
envlronmenL
8ecognlze
needs and
anLs and
soluLlons
ulscovery of
orLunlLy
8II1 1C SLk ND DISCVLk
8USINLSS CCk1UNI1ILS
W xerlence and exosure
W knoledge and skllls
W Seclal alerLness"
W Soclal neLork
W reaLlvlLy
W vlgllanL
MLNISM 1C IDLN1II
CCk1UNI1ILS
W usLomers
W 8eLallers and dlsLrlbuLors
W 8uslness assoclaLes
W 8ankers
W onsulLanLs
W mloyees
W Lhers
LVU1ICN ND SLL1ICN
kCLSS
1he evaluaLlon and selecLlon
rocess lnvolves [udglng Lhe
vlablllLy of Lhe oorLunlLy and
assesslng lLs oLenLlal
kI1LkI ICk LVU1ICN ND
SLL1ICN
W an make money and has oLenLlal for groLh
W Less comeLlLlon
W Cood flL beLeen enLrereneur and
oorLunlLy
W Pas comeLlLlve advanLage
W Workable and efflclenL
W noL agalnsL Lhe norms and values of Lhe
communlLy
W onform lLh las and regulaLlons