LESSON 4.

1: THE IDEA
ASSESSMENT; THE IDEA
SKETCH PAD
LESSON SUMMARY
This lesson will provide us an understanding about idea
assessment and the idea sketchpad
LEARNING OUTCOMES

At the end of this lesson, students will be able to:

1. Describe the process of conducting an idea assessment.
2. Discuss the various sources of new venture ideas and the
methods for generating such.
SOURCES OF NEW VENTURE IDEAS

1. CONSUMERS
2. EXISTING PRODUCTS/SERVICES
3. DITRIBUTION CHANNELS
4. GOVERNMENT
5. RESEARCH AND DEVELOPMENT
METHODS OF GENERATING NEW
VENTURE IDEAS
1. FOCUS GROUP
2. BRAINSTORMING
3. BRAINWRITING
4. PROBLEM-SOLVING ANALYSIS
MOTIVATION QUESTION

What is an Idea Assessment?

IDEA ASSESSMENT?
IDEA ASSESSMENT is the process of examining a need in
the market, developing a solution for that need and
determining the entrepreneur’s ability to successfully turn
the idea into a business.
IDEA SKETCHPAD?
IDEA SKETCHPAD is a brainstorming tool that provides
detailed questions for you to plan and elaborate on your
idea. It helps an entrepreneur assess ideas in a relatively
short period of time.
IDEA SKETCHPAD
5 Key Parameters
1. Customers
2. Offering
3. Value Proposition
4. Core Competencies
5. People