Motion Media and

Information
• MOTION MEDIA
• Motion media in essence is visual media
that gives the appearance of movement.
• It can be a collection of graphics, footage,
videos. It is combined with audio, text
and/or interactive content to create
multimedia.
• In motion media, each picture is a frame
and that motion is created by rendering or
showing consecutively several frames per
second. Twenty-four (24) frames per second
makes for a smooth animation.
• The series of graphics or images follow a
sequence to create a story. This sequence is
called a storyboard.
•Motion media can be produced formally
and informally. Informally produced
motion media are created by individuals
often for personal use. Formally
produced motion media are created by
professionals.
• Advantages of motion media and information:
• • It captures motion in a manner that can be
viewed repeatedly
• • It can show processes in detail and in sequence
• • Simulations allow for safe observation
• • It can cut across different cultures and groups
• • It allows scenes, history, events and
phenomenon to be recreated
• • It enables learning with emotions
Design principles in creating movement.
• • Speed, direction and timing should depict natural laws of
physics. This included trajectories, impact on objects and
reactions of the environment.
• • Timing affects recall. Fast movement sends much information
Slow movement provides emphasis and lasting recall.
• • Transitions are used to switch between scenes. Having a clear
start and finish in your motion path or scenes. Using neutral
colors at the start or end of a scene is a good method for
creating the right mindset.
• • Sound and color adds depth and meaning to
movement.
• • Cartooning your graphic and text provides dynamic
movement. This can be done by using the following
movements: stretching, rotating, squashing
• • Cartooning your graphic and text provides dynamic
movement. This can be done by using the following
movements: stretching, rotating, squashing
• • Always review the purpose of the movement.
Movement is not added for the sake of it.