MARKET

RESEARCH
Getting To Know The Market
Basic Questions in Market Research

WHY???
-Purpose and Objective
Conducting Market Research
Basic Questions in Market Research

WHAT???

-Determines the scope and

limitations of the market
research tp be conducted
Basic Questions in Market Research

Which???
-Determines which segment of
the market must be studied;
this must be the market
segment the entrepreneur is
eyeing
Basic Questions in Market Research

WHO???
-Identifies whom among the
members of the selected market
segment will participate in the
market research
Basic Questions in Market Research

When???
-Determines the time and
timing of the research
Basic Questions in Market Research

WHERE???

-Pinpoints the relevant location of

the market research
Basic Questions in Market Research

HOW???
-Determines the methodology
to be used in market research
(Survey,interview, Focus Group
Discussion)
THANK
YOU