Name :- Ganesh Rameshwar

Abuj
Roll no. :- 01
Alkesh Dinesh Mody Institute of
financial management
 COMPANY INTRODUCTION

• Farmers Exploitation leads to form Amul

• AMUL stands for Anand Milk union limited
• 80% of Revenue goes to Farmers
• Amul has 2 principles :- Value for Many
• . Value for Money
• Currently ranked at 8th position in the world for Largest
dairy company
• Holds the Record of Longest running AD campaign In
the world
•
 WHAT I DID IN INTERNSHIP

• Market Survey – asking questions to retailers

• Taking Orders for Amul Products – convincing retailers to
give orders by explaining about product shelf life and
margin.
• Kiosk Activity – come to know consumer’s response
 WHAT I LEARN

• These 2 months of Internship taught me how to

approach retailers and customers as every individual
has a different perspective opinion you need to
respect it.
• Need to fulfill demand at a right time. If you are not
there someone else will be there.
• Work in a Team
• To gain trust need to do activity at same spot for 2-3
days
• Facing Rejection was a key lesson.
 Inputs For the Company

• Improve supply

• Focus on policies given to retailers

Margin Fridge policies

• Keep Fix distributors

THANK YOU