Information System and Modern World

Group Members:

 Malik Ubaid Ashraf (L1S22BBMA0074)

 Awai's Ashfaq (L1F20BBAM0542)

 Muhammad Hamza Salar (L1S22BBAM0118)

E-Commerce
E-COMMERCE, OR ELECTRONIC COMMERCE, REFERS TO
THE BUYING AND SELLING OF GOODS AND SERVICES OVER
THE INTERNET.
SEVERAL KEY CONCEPTS ARE CRUCIAL FOR
UNDERSTANDING AND SUCCESSFULLY OPERATING IN THE E-
COMMERCE SPACE:
Key Concepts of E-commerce
 Online Storefront
i. Website Design
ii. Product Catalogs

 Shopping Cart and Checkout:

i. Shopping Cart
ii. Checkout Process

 Payment Processing:
i. Secure Transaction
ii. Multiple Transaction
 Inventory Management:

i. Real-time Updates

ii. Order Fulfillment

 Shipping and Logistics

i. Shipping Options

ii. Tracking

 Mobile Commerce (M-commerce):

i. Mobile Payment
 Digital Marketing:

i. SEO (Search Engine Optimization)

ii. Social Media Marketing

 Customer Relationship Management (CRM):

i. Customer Support
Digital markets and
digital goods in a global marketplace
 Global Reach:
Digital markets enable businesses to transcend geographical boundaries.
Allowing them to reach customers and conduct transactions globally without
the constraints of physical locations.

 Digital Goods:
Digital goods refer to products that are delivered and consumed in an electronic format, such as
i. Software
ii. E-books
iii. music, videos, and online courses.
 Virtual Marketplaces:
Online Platforms:
i. Global marketplaces like
ii. Amazon
iii. Alibaba
iv. Digital app stores, serve as platforms where sellers can offer their
digital goods to a worldwide audience.
 Cross-Border E-commerce:

Digital markets facilitate cross-border e-commerce,

Allowing businesses to tap into new markets and consumer bases
across different countries
 Digital Payment Systems:
Global Transactions:
i. Digital markets rely on electronic payment systems, such as credit cards, digital
wallets.
ii. Cryptocurrencies, to facilitate secure and efficient global transactions.

 Global Digital Economy:

Economic Impact:
i. The global digital economy is characterized by the contribution of digital
markets and goods to the overall economic landscape.
ii. Driving innovation
iii. Employment and economic growth.
 Cultural Adaptation:
Localization:
 Adapting digital goods and marketing strategies to local cultures and languages
enhances the appeal of products in diverse global.

 Technological Advancements:
Innovation:
i. Advances in technology
ii. Blockchain for secure transactions
iii. Artificial intelligence for personalized recommendations, contribute to the
evolution of digital markets.
E-commerce business models.

E-commerce involves online buying and selling,

revolutionizing traditional business practices.
 B2C (Business-to-Consumer) Model:
Direct transactions between businesses and
individual consumers, seen in platforms like Amazon.3.

 B2B (Business-to-Business) Model:

Involves transactions between businesses, often in
bulk; Alibaba is a prominent example

 C2C (Consumer-to-Consumer) Model:

Individuals sell to each other, common in
platforms like eBay for used goods.
 C2C (Consumer-to-Consumer) Model:
Individuals sell to each other,
common in platforms like eBay for used goods.

 C2B (Consumer-to-Business) Model:

Consumers sell products or services to
businesses; think of influencer marketing.

 D2C (Direct-to-Consumer) Model:

Brands sell directly to consumers online,
bypassing traditional retail.
 Subscription-Based Model:
Customers pay regular fees for access to
products or services, seen in Netflix and similar services.

 Marketplace Model:
Platforms connecting buyers and sellers, offering a
diverse range of products.

 Social Commerce Model:

Integration of social media and e-commerce,
allowing direct purchases on platforms like Instagram .