Marketing

Foundations

NAME- AYUSH DUMKA

COURSE- BCA
ROLL NO- 2292031
COURSE CERTIFICATE
CONTENT-
• Definition of Marketing
• Functions of Marketing
• Distribution
• Product/Service Management
• Financing
• Promotion
• Selling
• Pricing
Definition of Marketing:
• dynamic activities that focus on the customer to generate a
profitable exchange

Goal of Marketing:
• Meet customers’ needs and wants with products that
customers can and will buy
Functions of Marketing

• Marketing consists of hundreds of activities

• Activities are organized around the customer
• Activities are organized around the 4 Ps:
• Product, price, place, and promotion
• Another way to organize activities is by function
Distribution
activities involved in getting products from producers to
consumers
examples........
• transporting
• storing
• finding sources
• timely transporting
• transferring ownership
Product/Service Management
developing products
• new products
• improving an old product
• deciding what products to carry in a store
Financing
act of providing funds for business activities, making purchases
or investing.
• Financial institutions and banks are in the business of
financing as they provide capital to businesses, consumers
and investors to help them achieve their goals.

•
Getting investors $$$$$
• Making revenue
Promotion
nonpersonal communication with customers to influence them
to purchase products
• Advertising
• Public relations
• Sales promotion
• Publicity
Selling
personal communications with customers
• helping customers in a store
• making sales presentations
• answering questions on phone
• demonstrating how product works
• question customers
Pricing
all activities involved in setting prices for products
• using financial information to determine price
• setting prices to cover costs and include reasonable profit
• adjusting prices when conditions change
• researching and analyzing prices competitors are charging
THANK YOU