TOM

BRAND AWARENESS Spon

Prompt

Vietcombank remains the strongest in the TOM & total awareness. Techcombank is stable compared to last quarter, but stays in the fourth place in term of
total awareness. However, BIDV and MB experienced the increase of total awareness

TOTAL (N=1200) HCM (A) (N=600) HN (B) (N=600)

Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2
‘22 ‘21 ‘21 ‘21 ‘22 ‘21 ‘21 ‘21 ‘22 ‘21 ‘21 ‘21

32 41 25 98 97 97 97 95 33 40 26 99 B 97 98 98 96 27 43 26 96 97 97 95 92

9 32 53 94 90 95 96 90 6 32 55 93 91 96 97 91 15A 33 47 95 89 92 91 87

8 32 53 93 88 92 90 85 6 31 55 92 87 92 91 87 11A 33 51 95 92 90 87 80

6 39 47 92 92 92 93 87 5 40 47 92 90 91 94 89 9 37 48 94 95 94 92 83

9 20 59 88 86 86 86 80 8 18 61 87 86 86 87 81 10 25 A 57 92 A 87 88 83 75

9 24 53 86 88 91 93 86 10 B 26 B 50 86 91 93 95 86 5 19 61 85 82 86 87 86

1 10 61 72 75 79 77 69 2 12B 58 72 73 80 80 70 1 7 65 73 78 78 68 66

5 66 71 68 71 64 64 4 65 69 68 71 63 65 18A 67 76 70 70 66 60

Base: All Respondents AB Significant difference at 95% confidence level Q10A. TOM; Q10B. SPON; Q11B. AIDED AWARENESS
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 CONSIDERATION
In terms of intention to use, Vietcombank is the most considered bank in both cities, followed by MBBank. MBBank, Techcombank and BIDV share the higher
intention to use in HN, while ACB is more considered in HCMC.

TOTAL (n=1200) HCM (A) (n=600) HN (B) (n=600)

Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2
’22 ‘21 ‘21 ‘21 ’22 ‘21 ‘21 ‘21 ’22 ‘21 ‘21 ‘21
76 (N= 1174) 77 75 76 78 76 (N= 596) 76 76 77 79 76 (N= 578) 78 74 74 75

69 (N=1116) 69 65 65 56 66 (N=548) 68 64 61 52 76 A(N=568) 72 69 75 68

65 (N=1111) 66 63 67 64 62 (N=547) 64 59 64 60 73 A (N=564) 73 73 74 75

60 (N=1125) 59 57 57 58 56 (N=556) 57 53 52 52 70 A (N=569) 65 70 71 72

58 (N=1022) 54 55 51 56 61 B (N=509) 58 57 54 57 50 (N=513) 46 47 43 53

52 (N=1069) 48 52 48 47 51 (N=518) 47 50 48 45 56 (N=551) 50 55 46 53

42 (N=872) 42 39 36 41 40 (N=427) 41 37 35 41 47 (N=445) 42 45 37 39

39 (N=857) 39 66 35 36 38 (N=410) 37 66 32 34 43 (N=447) 44 68 40 42

Base: Respondents who aware of each brand AB Significant difference at 95% confidence level Q14. BANK - INTENTION TO USE (CODE 1 & 2)
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 Current Banks

BANK USAGE Main Bank

HN observes higher usership of BIDV and VPBank whereas ACB has more users in HCM. By contrast to BIDV, Techcombank has a significant drop in Hanoi lead to
the decrease in total, meanwhile Techcombank usage in HCM remain stable

TOTAL (n=1200) HCM (A) (n=600) HN (B) (n=600)

Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2
’22 ‘21 ‘21 ‘21 ’22 ‘21 ‘21 ‘21 ’22 ‘21 ‘21 ‘21
50 45 49 46 49 52 B 46 50 46 51 44 42 48 45 43
27 24 28 24 27 30 B 25 29 24 30 22 20 24 22 21
29 28 24 29 27 26 27 21 26 23 35 A 31 33 36 39
9 10 9 15 10 7 8 7 13 8 13 A 14 15 19 13
29 31 25 25 18 27 30 23 23 15 34 35 29 32 26
9 11 9 5 5 7 10 8 4 5 14 A 14 12 8 7
25 27 25 27 25 24 24 22 24 23 26 36 32 34 30
8 12 11 14 12 7 9 9 12 11 11 19 14 17 15
21 21 22 22 24 24 B 24 26 25 23 14 14 12 13 26
7 8 10 8 10 9 B 10 13 9 10 2 5 3 5 8
18 16 15 17 16 17 15 13 18 15 22 17 18 16 16
9 7 5 5 6 9 8 3 6 7 10 5 8 5 6
6 8 9 6 4 5 8 8 5 2 8 9 9 8 8
1 1 2 1 1 1 1 2 1 0 2 1 1 2 3
6 7 10 8 6 6 7 10 10 6 5 8 10 5 6
2 1 3 2 1 2 1 3 2 1 1 2 3 1 2

Base: All Respondents AB Significant difference at 95% confidence level Q11E. BANK - CURRENTLY USING; Q11F. MAIN BANK
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CURRENT USAGE OF TECHCOMBANK IS DECREASING FROM Current Banks

Main Bank
WHAT SUBGROUPS? (1/2)
Among HIB group, current usage of TCB increased significantly in Class A, whereas Class C was witnessed the remarkable decrease compared to previous quarter. By
contrast, both currents and main usage of VPBank went up to the equal level.

CLASS A (n=636) (A) CLASS B (n=493) (B) CLASS C (n=71) (C)

Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2
’22 ‘21 ‘21 ‘21 ’22 ‘21 ‘21 ‘21 ’22 ‘21 ‘21 ‘21
53 C 53 50 52 55 51 C 42 48 47 42 34 32 54 24 58
26 27 25 25 27 31 26 27 26 22 18 4 38 14 47
31 27 25 24 25 28 30 26 29 30 25 26 17 45 23
9 9 7 8 9 10 C 11 11 17 12 3 10 8 28 4
30 26 26 20 21 30 35 26 27 17 24 35 17 38 13
9 9 7 5 5 9 13 10 5 6 10 14 14 6 6
31 BC 25 30 29 32 23 26 23 27 21 12 42 15 21 18
10 10 15 14 17 7 12 10 15 9 6 19 0 9 10
23 27 28 25 24 19 17 21 19 25 21 20 8 22 14
7 10 14 9 8 8 6 9 7 11 3 11 5 6 9
15 15 16 17 19 18 13 13 19 15 29 27 18 11 6
6 5 4 6 7 7 5 5 5 7 29 AB 20 5 2 2
7 7 7 6 4 7 8 6 5 6 0 11 21 10 0
1 1 1 1 1 2 1 2 1 2 0 3 4 3 0
7 8 9 12 7 6 5 9 7 6 3 10 16 4 3
2 1 3 3 2 1 2 4 1 1 3 1 4 0 1

Base: All Respondents AB Significant difference at 95% confidence level Q11E. BANK - CURRENTLY USING; Q11F. MAIN BANK
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 Current Banks

CURRENT USAGE OF TECHCOMBANK IS DECREASING Main Bank

FROM WHAT SUBGROUPS? (2/2)

Focus into the age group, MB has the outstanding level of current usage form 18 – 25 years old. Besides, almost current usage of VPBank from 36 – 50 years old.
Techcombank usage decrease from age group of 36 – 50.

18 - 25 y.o (n=247) 26 - 35 y.o (n=424) 36 - 50 y.o (n=529)

Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2
’22 ‘21 ‘21 ‘21 ’22 ‘21 ‘21 ‘21 ’22 ‘21 ‘21 ‘21
42 33 36 40 44 55 A 45 50 43 46 48 52 56 52 55
26 18 22 19 25 31 25 29 24 22 25 26 29 26 33
37 C 31 25 30 32 28 32 30 33 24 25 23 18 25 27
9 11 10 16 9 8 11 10 15 9 8 9 7 13 11
45 BC 46 33 29 21 31 C 34 28 27 19 19 21 18 22 15
19 BC 22 16 7 7 8 10 8 5 8 5 7 6 5 2
24 25 18 25 23 28 27 29 32 28 22 30 25 23 22
8 8 8 13 13 10 11 13 13 14 6 15 10 15 10
18 15 16 12 18 21 23 21 25 22 22 23 27 23 28
6 5 6 5 7 8 8 9 8 10 7 10 14 9 11
10 15 13 13 13 14 13 16 20 17 27 AB 18 15 16 15
4 5 3 5 6 5 5 5 5 8 16 AB 10 5 6 5
5 4 5 5 2 7 9 7 8 4 6 9 12 5 5
1 1 1 2 1 2 1 1 2 1 1 1 3 0 2
5 3 4 5 3 6 5 7 8 6 7 10 16 11 6
2 1 2 1 1 1 2 1 1 1 2 1 6 2 2

Base: All Respondents AB Significant difference at 95% confidence level Q11E. BANK - CURRENTLY USING; Q11F. MAIN BANK
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