Marketing

Plan
- a written document that summarize what one
has learn about the marketplace indicates how
it tends to reach its objectives.
4 PICS 1 WORD

M_r_ _ t _ _ _ _ _ x
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Marketing Mix
S_ _ t A _ a_ y_ i_
Swot Analysis
_a_ _ e_ M_ _k_ _
Target Market
B _ d_ e _
Budget
 Executive Summary
Commonly the last section to be written after all other
major parts have been completed, it is the next major part of the
business plan after the introduction. It points out the overall
highlights of the business plan as well as bird’s eye view of its
sections. However, the executive summary must not, in any
manner, provide a summary of the different major sections of the
business plan. It must be written in a simple language that can be
easily understood and at the same time attract the attention and
influence the decision of the reader.
 The executive summary must include
the following:
Vision, mission, goals, and objectives of the business
CORPORATE OBJECTIVE
Business model

Business and product position

Wealth improvement approaches

Parties supporting the business

 II. Situational analysis
Analysis of current situation (SWOT analysis)

-a strategic planning and strategic management

technique used to help a person or organization
identify Strengths, Weaknesses, Opportunities, and
Threats related to business competition or project
planning.
What are the threats and
weakness/es
in your Business?
 S.W.O.T ANALYSIS
It is a long established fact that a reader will be distracted by the readable content

STRENGHTS WEAKNESSES
is a resource or capacity the is a limitation, fault, or defect in the
organization can use effectively to organization that will keep it from
achieve its objectives. achieving its objectives.
THREATS OPPORTUNITIES
is any favourable situation in the is any unfavourable situation in the
organization's environment. It is usually organisation's environment that is
a trend or change of some kind or an potentially damaging to its strategy. The
overlooked need that increases demand threat may be a barrier, a constraint, or
for a product or service and permits the anything external that might cause
firm to enhance its position by supplying problems, damage or injury.
it.
 Analysis of competition
-also known as a competitor analysis is a
way of evaluating how well your business and
its products or services are performing
compared to other companies selling similar
products or services in your market.
 III. Marketing strategy
Analysis of current situation (SWOT analysis)

-a strategic planning and strategic management

technique used to help a person or organization
identify Strengths, Weaknesses, Opportunities, and
Threats related to business competition or project
planning.
 III. Marketing strategy
Mission Objective
- is a concise explanation of the organization's reason for - is a result that a company aims to
achieve. It also includes the
existence. It describes the organization's purpose and its strategies that people will use to
overall intention. The mission statement supports the get there. A business objective
vision and serves to communicate purpose and direction u s u a l l y i n c l u d e s a t i m e fr a m e a n d
to employees, customers, vendors and other stakeholders. lists the resources available.

Strategy
- outlines the specific ways in which an organisation plans
to position itself, achieve its short-term and long-term
goals, and grow over a period of time.
 Target Market Positioning
- is a group of people that have been identified as the most - defines where your product (item or service) stands in
likely potential customers for a product because of their relation to others offering similar products and services
shared characteristics such as age, income, and lifestyle. in the marketplace as well as the mind of the consumer.

Marketing MIX
- includes multiple areas of focus as part of a
comprehensive marketing plan. The term often refers to a
common classification that began as the four Ps: product,
price, placement, and promotion.
 IV. Implementation,
monitoring and control
 Sales forecast

- is a projection of future sales revenue and a

prediction of which deals will move through
the sales cycle. Sales forecasts drive short-term
spending decisions and impact decisions on
key deals.
- is a spending plan for your business based on your
income and expenses. It identifies your available
capital, estimates your spending, and helps you predict
revenue. A budget can help you plan your business
activities and can act as a yardstick for setting up
financial goals
 PROJECT TIMELINES
- is a visual list of tasks or activities placed in
chronological order, which lets project managers view
the entirety of the project plan in one place. A project
timeline typically takes the form of a horizontal bar
chart, where each task is given a name and a
corresponding start and end date.
 DETALIED ACTION
PLAN
- is what businesses use to develop and execute
marketing strategies. The purpose of creating a
marketing action plan is to put your goals, strategies
and other plans in writing and can help your business
stay on track and measure progress as it executes
marketing campaigns.
 Contingency preparation /
alternative plans

- is sometimes referred to as "Plan B" or a backup

plan because it can also be used as an alternative
action if expected results fail to materialize.
Contingency planning is a component of business
continuity (BC), disaster recovery (DR) and risk
management.
 THANK YOU
FOR LISTENING
GROUP 2
Leader : Jeanette Anne Borje
Members: Nicole Vidal
Nancy Mae Ara
Mary Joy Abarra
Mary Joy Mendoza
Remark Verzosa
Myrnelle Desiree Estil
Janice Jacoba
John Andrei Cabongason
Ivan Natividad