STRATEGIC MANAGEMENT

PRESENTED BY:
ARCHANA BASKOTA
BISHAL RAI
RANJIT SUBEDI
NIPUN JUNG BASNET
“STRATEGIC MANAGEMENT IS NOT A BOX OF TRICKS OR A BUNDLE OF TECHNIQUES. IT IS AN ANALYTICAL THINKING AND COMMITMENT OF RESOURCES TO ACTION ’’.
TABLE OF CONTENT

Concept of Strategic and Strategic Management

Concept of Industry Analysis
Industry setting , Industry Attractiveness, Industry Performance
Concept of Competition Analysis
Porter’s Five Forces Model
CONCEPT OF STRATEGY

o The term ‘strategy’ is derived from a Greek word strategos ,

which means generalship or the art of the generals. Strategy
means the art of the general to the fight in war.
o Igor Ansoff was a Russian American applied mathematician
and business manager. He is also known as Father of Strategy
Management.
CONCEPT OF STRATEGIC MANAGEMENT
CONCEPT OF INDUSTRY ANALYSIS
 INDUSTRY SETTING

• An industry analysis consists of three major elements: the underlying forces at work in
the industry, the overall attractiveness of the industry, and the critical factors that
determine a company’s success within the industry. Several key elements contribute to
defining the industry setting:
(i) Market Conditions
(ii) Regulatory Environment
(iii) Economic Factors
(iv) Globalization
 INDUSTRY ATTRACTIVENESS

• “Industry attractiveness is the presence or absence of threats exhibited by each of the industry forces”. Cook
explained, “The greater the threat posed by an industry force, the less attractive the industry becomes”

• Several factors contribute to the attractiveness of an industry :

1.Market Growth
2.Profitability

3.Supplier and Buyer Power

4.Risk Factors

5.Global Market Opportunities

 INDUSTRY PERFORMANCE

• Industry performance refers to how well an industry is doing in terms of various key
metrics, including financial health, growth, competitiveness, and overall sustainability.
Here are some key factors that contribute to understanding and evaluating industry
performance :
Market Share and Competition
Growth Rates
Globalization and Market Access
Government and Policy Influence
CONCEPT OF COMPETITION ANALYSIS

• Competition analysis, also known as competitive analysis or competitive intelligence, is a

systematic process of gathering, analyzing, and interpreting information about
competitors and the competitive environment in which a business operates.
• The goal of competition analysis is to gain insights into the strengths, weaknesses,
strategies, and behaviors of competitors, enabling businesses to make informed decisions
and formulate effective strategies to gain a competitive advantage.
COMPETITION ANALYSIS OR COMPETITIVE ANALYSIS
PORTER'S FIVE FORCES MODEL
FIVE FORCES OUTLINED IN PORTER'S MODEL
CONCLUSION