Rural Tourism and Rural Development in India

Ayaz Iqbal1
Research Scholar, Department of Commerce, Aligarh Muslim
University, Aligarh, Uttar Pradesh, India.
Dr. Mohd Ashraf Ali2
Professor, Department of Commerce, Aligarh Muslim University,

Aligarh, Uttar Pradesh, India.
Shoaib Ansari3
Research Scholar Department of Agricultural Economics and
Business Management, Aligarh Muslim University, Aligarh

Presenter: SHOAIB ANSARI

Contents

Introduction
Review of Literature .
Research Gap.
Objectives.
What Role Can Rural Tourism Play in Rural Development?.
Conclusion.
Suggestions for enhancing rural tourism in India
Reference
 Introduction

 Tourism sector considered to be the world's largest industry.


Tourism is a vital growth engine for India's economic development,
giving jobs and eradicating poverty. It employs 266 million people
and generates a total of $655 billion in revenue.

 The industry today has a total value of more than $7 trillion dollars.
India is quickly becoming a major tourist destination throughout
the world.
• The "Incredible India" and "Atithi Devobhava"
campaigns, which highlight the finest that India
has to offer tourists, have now gained
international recognition .

• Rural tourism is described as any type of tourism

that showcases rural life, art, culture, and tradition
in rural areas, thereby benefiting the local
community economically and socially while also
allowing tourists and locals to interact for a more
rewarding tourism experience.
 Review of literature
Vivek Sharma (1991) made a critical,
quantitative and qualitative study of tourism

in India, which helps in evolving the
appropriate strategies for the long-term
planning for tourism development and
integrated approach to this vital sector of
economy.
Leela Shelly (1991) made critical appraisal
of the contemporary scene in the hospitality
and tourism industry.
 Research Gap
Numerous researchers, analysts, and industrialists involved in rural
tourism and rural development in India have done outstanding work

in these fields. The purpose of this chapter is to provide an overview
of some of the more important research studies in the areas of rural
tourism and rural development in India in general, and tourism
organisations in India in particular.
 Objectives
1.To research rural tourist products in India.

2.To evaluate the function of rural tourism in the development of
rural areas.
3.Make recommendations for increasing India's rural tourism.
 What Role Can Rural
Tourism Play in Rural

Development?
Rural tourism, while still a small part of the tourism business,
has a considerable impact on rural economies. Its influence
can be measured in terms of jobs, contributions to financial
conservation, encouragement to adopt new working styles,
and the infusion of new vigour into frequently ailing
economies. Rural tourism has the potential to promote rural
development in the following ways
 Conclusion

If a proper marketing plan is devised, rural tourism might be very

beneficial to our town. It has the potential to be a long-term revenue

generator for our government's rural development efforts. It can help
with resource transfers from urban to rural economies. It has the
ability to restrict migration from rural to urban areas. Rural harm
prevention needs both short- and long-term planning, execution, and
monitoring. For rural tourist growth, environmental management,
community engagement, sound regulations, long-term marketing, and
realistic planning are essential. Rural tourism will emerge as a crucial
tool for long-term human development, including poverty reduction,
job creation, environmental regeneration, rural development, and
women's and other disadvantaged groups' advancement.
 Suggestions for enhancing rural tourism in India
Plan for rural tourism's long-term growth. Develop rural tourism

while protecting natural resources, cultural heritage, and traditional
lifestyles. The promotion of traditional tourism items is necessary.
Enhancements to the village's environment. This would involve
operations such as landscaping, park development, fencing,
compound walls, and so on. Road improvements inside the
Panchayat boundaries.
References

1. Piali Haldar ,Rural Tourism – Challenges and Opportunities International

Marketing Conference on Marketing & Society, 8-10
April, 2007, IIMK
2. Guidelines of Ministory of tourism regarding rural tourism development
Kurukshetra, May 2012, Vol.-60, No.7, p.1 2
3. MAF, 1994; DOT, 1993; Jenkins et al, 1997; Bartmann and Baum, 1998:
692-693; WTO, 1997c; Streckfuss,199
4. Oppermann, 1996; WTO, 1997b; USTTA, 1995; EC-AEIDL, 1997; Hall,
1997; NSWTC, 199
5. www.tourismindia.com
6. www.progya.org
7. www.rajasthantours.allindiaguide.com
8. www.incredibleindias.org
9. www.tourismindiaonline.com
10 Nagaraju L.G and B. Chandrashekara (2014) Rural Tourism and Rural
Development in India International Journal of Interdisciplinary and
Multidisciplinary Studies (IJIMS), 2014, Vol 1, No.6, 42-48.