invisaWEAR Smart Jewelry:

Providing Peace of Mind

Case
 Learning Objective
 To appreciate the expertise needed to design, create,
and launch a technical product, especially one that
uses IoT technology

 To recognize the significance of leveraging external

IoT providers to help fill the knowledge gaps needed to
create complex IoT products
 Learning Objective
 To understand an IoT product’s physical, smart, and
connectivity components as well as the value of the
data it collects

 To reinforce the importance of having a strong

customer value proposition, carefully identifying and
selecting target market segments to pursue, and if
applicable, its accompanying mobile application
1. Do you think the invisaWear smart jewelry will gain
widespread adoption? If yes, why? If not, why not?
Are there changes you think the company should
make to either the jewelry or the functioning of the
smart product?

• The current target market the college and University might

serve as an advocate for the product.

• Rajia and Ray would like to sell B2B jewelry manufactures

• Goal is to license “our smart safety solution” to companies

• Products labeled “Powered by invisaWear” (powered by Intel)

Should invisaWear continue designing, manufacturing,
and selling smart jewelry or should it license its
technology to jewelry manufacturers?

Prepare a SWOT analysis to help justify your answer.

Address Porter’s Five Forces under External Threats.

Strength Weaknesses

Opportunity Threats
 SWOT analysis to help justify your answer

Strength:
•Clear vision and passion for a product that address a serious
social problem.

•Engineering expertise needed to develop an IoT product

•Strategic partnership with hardware and software vendors

•High margin jewelry product

•First mover advantage

•Patent in progress will help to protect the threat to entry

 SWOT analysis to help justify your answer
Weaknesses:
•Company not viewed as a go-to site for jewelry, specifically bracelets or necklace

•Funders lack jewelry and business expertise

•Critical expertise (H/W assembly and mobile application development) is outside of the organization

•Safety products bring liability. What if the product does not work.

•Most likely a one-time purchase except for gifts

•Clear vision and passion for a product that address a serious social problem.

•Engineering expertise needed to develop an IoT product

•Strategic partnership with hardware and software vendors

•High margin jewelry product

•First mover advantage

•Patent in progress will help to protect the threat to entry

 SWOT analysis to help justify your answer

Opportunity:
•The problem being addressed is global

•Bain & Company predicts that consumer application would

generate $150 billion by 2020

•Miniaturization of hardware is a trend that has made the

invisaWear jewelry line possible and as hardware gets
smaller, will allow for broader product line
 SWOT analysis to help justify your answer
Threats:
– Threat of entry: While minimized by the pending patent, it would be relatively easy for coopetitors, especially jewelry
manufactures to enter the smart jewelry space
– Threat of substitutes: Several possibility exist, including panic button clothing.
– Supplier power: Because of the criticality of the hardware and electrical component, the suppliers pose a potential cost threat.
– Buyer power: Given the smart product are trending, suppliers could decide to give favorable terms to some buyers and not
others.
– Completive rivalry: How much energy will it take to ward off competition?

•Clear vision and passion for a product that address a serious social problem.

•Engineering expertise needed to develop an IoT product

•Strategic partnership with hardware and software vendors

•High margin jewelry product

•First mover advantage

•Patent in progress will help to protect the threat to entry

3. In order to grow a business , companies need to add
new products, new services, or new target market
segments. Comment on how you think invisaWear
could grow its business.
• Safety products for men (like buttons). Produce
rings, earrings also
• Address market segment, like Senior citizen,
runners, professionals work at night
• Real-estate agencies, employee work in unsafe
situation
• Hospitals, employee working in high risk
(psychiatric) situation.
4. Assuming the invisaWear product is widely adopted,
will invisaWear be able to enter the Data-as-a-Service
Market, selling the emergency data they collect? If yes, who
would be a possible buyer for this data? If not, why not?

• If invisaWear is to sell B2B to jewelry manufacture, then

the system could potentially amass enough critical
information about un-secure spots such that local
Governments might be interested.

• Verizon Report says: “Although the amount of “things”

is use is growing rapidly, IoT services will be the real
value drivers in the coming years. We believe
companies of all sizes will incest in creating and selling
new services based on insight generated by data from
IoT-connected devices”