Marketing

Group 7
Social Entrepreneurship
 • Marketing can be simply defined as addressing the needs and
wants of your clients at a benefit
• Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society

What is Marketing?
Jessa Munsayac
 Traditional Marketing

Types of Marketing
 Modern Marketing
• Focuses more on knowing what customers want and need and then delivering
that exact product to them

Digital Marketing
• Digital marketing is the component of marketing that uses the Internet and online
based digital technologies such as desktop computers, mobile phones and other
digital media and platforms to promote products and services.

Types of Marketing
 • Need is something that is essential and important for the people
• A desire or want is a strong feeling of wanting to have something or
wishing for something to happen
• Demand describes the demand for a given product and who wants
to purchase it

Need, Desire or Wants and Demand

Forms of Marketing
 1. B2B – Business to Business Marketing
• defined as the marketing of products and services to other businesses and
organizations.

Forms of Marketing
Jacquelyn Nanol
 1. B2B – Business to Business Marketing
• What kinds of customers are effectively marketed with B2B Marketing?
– Companies that use their products, like construction companies
– Government Agencies
– Institutions like hospitals and schools.
– Companies that turn around and resell the goods to consumers, like brokers and
wholesalers.

Forms of Marketing
 1. B2B – Business to Business Marketing
• How is a B2B marketing plan developed and applied?
– A B2B marketing plan must be focused in delivery and broad in application.
– Business marketers should identify and understand the importance of the following
topics: The product or service, the target market, pricing and promotion.

Forms of Marketing
 1. B2B – Business to Business Marketing
• What types of careers work with B2B Marketing strategies?
– Marketing Managers
– B2B Sales Representative
– B2B Marketing Coordinators

Forms of Marketing
 1. B2B – Business to Business Marketing
• How can a marketing school help you succeed in company which uses this
type of marketing strategy?
– A degree in marketing can lead you to a career in a variety of positions and fields,
including B2B.

Forms of Marketing
 2. B2C – Business to Customer Marketing
• defined as the marketing of products or services addressed to individuals in
order to use in their everyday life.

Forms of Marketing
 2. B2C – Business to Customer Marketing
• Who applies B2C marketing?
– Those selling consumer-based products typically engage in some form of B2C
marketing.

Forms of Marketing
 2. B2C – Business to Customer Marketing
• For what kind of consumer is B2C marketing effective?
– B2C marketers break consumers down into target segments

Forms of Marketing
 2. B2C – Business to Customer Marketing
• What career titles work with B2C marketing strategies?
– Marketing Managers
– Internet Marketing Manager
– Market Research Analysts

Forms of Marketing
Marketing Strategy
 • The marketing strategy helps in identifying your customers, understanding
their needs, and guide you on finding what actions you should implement in
order to meet those needs.

Marketing Strategy
Jolycell Ongwico
 • SWOT analysis is a framework for identifying and analyzing the business’
strengths, weaknesses, opportunities and threats.

What is a SWOT Analysis?

 Example of SWOT Analysis

What is a SWOT Analysis?

 • Importance of SWOT Analysis
– It improves your business’s adaptability and operations
– It helps your business deal with risks.
– It gives businesses a competitive advantage.

What is a SWOT Analysis?

Marketing Mix
 The 7Ps of marketing are – product, pricing, place,
promotion, physical evidence, people, and processes.

Marketing Mix
Maria Ordilles
 Coca-Cola’s Marketing Mix
• Product - Coke has a wide product range with many different beverage
brands and product lines in their arsenal, with Coca-Cola acting as the
core product.
• Price - Coke charges different prices for products depending on
segment and market share.
• Place - You can find Coca-Cola in almost any store that sells drinks.
Simple as that.

Marketing Mix
 Coca-Cola’s Marketing Mix
• Promotion - Coke aggressively markets its product lines through
advertising across multiple mediums and channels, including TV, online
ads, sponsorships, etc.

Marketing Mix
Market Segmentation
 Market Segmentation is a marketing term that refers to aggregating prospective
buyers into groups or segments with common needs and who respond similarly to a
marketing action.

Market Segmentation
Trecy Paccial
 Types of Market Segmentation

Market Segmentation
 Benefits of Market Segmentation
• Market segmentation helps companies minimize risk by figuring out which
products are the most likely to earn a share of a target market
• May also increase a company's demographic reach
• Help the company discover products or services they hadn't previously
considered.

Market Segmentation
Setting up your Digital Footprint
Setting up your Digital Footprint
Earl Mark James Paule
 Why does it matter?
• increase your visibility and create more opportunities for people to mention
your goods and services.
• increase exposure significantly.

Setting up your Digital Footprint