Professional Documents
Culture Documents
Chapter 3 Marketing by Kotler
Chapter 3 Marketing by Kotler
• Top management
• Finance
• R&D
• Purchasing
• Operations
• Accounting
• Increasing Population
– Rapid growth in urban population in Asia
– By 2030, half of the population will live in cities
– Growing middle class
• Indian population is called The Bird of Gold
• Population division on basis of income
– Deprived households (Disposable income<Rs. 7500/M, unskilled
workers)
– Aspirers(Disposable income Rs.7500 to Rs.17000, low skilled
industrial workers )
– Seekers (Disposable income Rs.17000 to Rs. 42000, white collar
workers)
– Strivers (Disposable income Rs.42000 to Rs.80000, Professionals)
– Global Indians (Disposable income> Rs.80000, Business Owners,
Film Actors, Politicians)
Copyright © 2010 Pearson Education, Inc.
Chapter 3- slide 14
Publishing as Prentice Hall
The Company’s
Macroenvironment
Demographic Environment