Scribd Logo
Upload

Welcome to Scribd!

  • CH 8 Class Exercise

    Uploaded by

    th3hackerssquad
    15 views13 pages
    The document discusses different levels and types of products and services including core benefits, actual and augmented products. It also discusses how products can be classified as convenience, shopping, specialty or unsought products. Additionally, it covers product line decisions around stretching and filling a line as well as different brand sponsorship options like manufacturer, private, licensed and co-branded brands. Finally, it discusses characteristics of services marketing.

    Original Description:

    Original Title

    171001 Ch 8 Class Exercise

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses different levels and types of products and services including core benefits, actual and augmented products. It also discusses how products can be classified as convenience, shopping, specialty or unsought products. Additionally, it covers product line decisions around stretching and filling a line as well as different brand sponsorship options like manufacturer, private, licensed and co-branded brands. Finally, it discusses characteristics of services marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views13 pages

    CH 8 Class Exercise

    Uploaded by

    th3hackerssquad
    The document discusses different levels and types of products and services including core benefits, actual and augmented products. It also discusses how products can be classified as convenience, shopping, specialty or unsought products. Additionally, it covers product line decisions around stretching and filling a line as well as different brand sponsorship options like manufacturer, private, licensed and co-branded brands. Finally, it discusses characteristics of services marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Products, Services & Brands

    Instructional Format: Copyright © Sales Coach LLC, 2016-2018


    What Is a Product
    Levels of product and services

    Instructional Format: Copyright © Sales Coach LLC, 2016-18


    Class Teams
    • Snickers Candy Bar
    • Toyota Prius
    • BGSU
    • Bose Home Sound System
    • Red Cross Blood Drive
    • Prada Handbag
    • State Farm Insurance

    Instructional Format: Copyright © Sales Coach LLC, 2016-2018


    Describe the following with
    your product
    • Core Benefit
    • Actual Product
    • Augmented Product

    Instructional Format: Copyright © Sales Coach LLC, 2016-2018


    Which Type of Product Classification is Your
    Product? Why?

    • Convenience Product
    • Shopping Product
    • Specialty Product
    • Unsought Product

    Instructional Format: Copyright © Sales Coach LLC, 2016-2018


    A Product Can Also Be....
    • Organization
    • Person
    • Place
    • Social Marketing

    Table Teams: Give 1 example of each

    Instructional Format: Copyright © Sales Coach LLC, 2016-2018


    Product and Services Decisions
    Product Line Decisions

    Product line stretching


    • Downward
    • Upward
    • Combination of both
    Product Line Stretching
    • Table Teams: Determine one example and
    explain

    Instructional Format: Copyright © Sales Coach LLC, 2016-2018


    Product Line Filling
    • Example: DeWalt

    Table Teams:
    – Determine 2 Examples

    Instructional Format: Copyright © Sales Coach LLC, 2016-2018


    Brand Value
    • Which Brand has the Highest Value in the
    World?

    • Interbrand Top 100

    • Interbrand History

    Instructional Format: Copyright © Sales Coach LLC, 2016-2018


    Brand Sponsorship Option
    • Table Teams
    – Determine Example of each Brand Option

    • Manufacturer’s Brand
    • Private Brand/Store Brand
    • Licensed Brand
    • Co-Branding

    Instructional Format: Copyright © Sales Coach LLC, 2016-2018


    Services
    Assign teams to cover one of these services:

    • Football Game
    • Hotel
    • Tax Accountant
    • Hairdresser/Barber
    • Fast Food Restaurant
    • Internet Provider
    Instructional Format: Copyright © Sales Coach LLC, 2016-2018
    Characteristics of Services Marketing
    Table Teams: Describe your assigned service
    provider relative to these characteristics

    Instructional Format: Copyright © Sales Coach LLC, 2016-2018

    You might also like