Consumer Motivation

Model of the Motivation Process

Motive as a Psychological Force
The role of motives
Motivation as a Psychological Force
Motivation as a Psychological Force – cont’d
Motivation as a Psychological Force – cont’d
Motivation as a Psychological Force – cont’d
Motivation as a Psychological Force – cont’d
Motivation as a Psychological Force – cont’d
Motivation as a Psychological Force – cont’d
The Dynamics of Motivation
The Dynamics of Motivation –cont’d
The Dynamics of Motivation –cont’d
The Dynamics of Motivation –cont’d
The Dynamics of Motivation –cont’d
The Dynamics of Motivation –cont’d
The Dynamics of Motivation –cont’d
The Dynamics of Motivation –cont’d
Defense Mechanisms
The Dynamics of Motivation –cont’d
The Dynamics of Motivation –cont’d
The Dynamics of Motivation –cont’d
The Dynamics of Motivation –cont’d
The Dynamics of Motivation –cont’d
Types and systems of Needs
Maslow’s Hierarchy of Needs
Hierarchy of Needs Theory –cont’d
Hierarchy of Needs Theory –cont’d
A Trio of Needs
A Trio of Needs
Appeal to Power Needs
Appeal to Affiliation Needs
Appeal to Achievement Needs
Motivation Theory and Marketing Strategy
Manifest Vs Latent Motives
Motivation Conflict
Shopping Motives
Can we create needs?