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Liquidity- its ability to remain positive cash Profitability- its ability to earn income and
flow, while satisfying immediate obligations. sustain growth in both the short-term and
long-term. A company’s degree of profitability
is usually based on the income statement,
which reports on the company’s results of
operations.
Ratio Analysis
Liquidity ratios measure the adequacy of Profitability ratios measure the efficiency of
current and liquid assets and help evaluate the management in the employment of business
ability of the business to pay its short-term resources to earn profits. These ratios indicate
debts. the success or failure of a business enterprise
for a particular period of time.
Turnover or Activity Ratios measure the
efficiency of a firm or company in generating
revenues by converting its production into
cash or sales.
Liquidity Ratios
4.37 4.22
3.63
Quick Ratio= (Current
asset-Inventory)/Current Liabilities
its assets
0.720000000000001
0.09
0.00%
2010 2011 2012 2013 2014 Dabt ratio
Axis Title
-20.00%
Gross Profit Margin= (Sales-COGS)/Sales
-40.00%
-60.00%
-80.00%
Axis Title
Profitability Ratios
deducted: the “pure profit” earned on each 2010 2011 2012 2013 2014
sales.
-78.10%
Return on Total Assets
The return on total assets (ROA), often called the Return on Total Assets
return on investment (ROI), measures the overall
effectiveness of management in generating profits 9.36%
1.69%
-6.53%
Return on Common Equity
4.08%
-17.41%
Findings
JFCL’s current ratio is higher in 2010 and 2011 and lower in 2013 and 2014. The company’s
current ratio of different years has indicated that it has sufficient current assets to repay
current liabilities but quick ratio of different years has indicated that its’ cash and cash
equivalents are not satisfactory against current liabilities.
JFCL’s quick ratio is also very high. That mean they can easily handle their creditors.
JFCL’s inventory turnover is very bad in all year comparing with standard time
(7 times). That means they hold more inventory than their standard requirement. In 2014 it
was only 1.31 times.
JFCL’s inventory turnover is very bad in all year comparing with standard time (7 times).
That means they hold more inventory than their standard requirement. In 2014 it was only
1.31 times.
Findings
JFCL’s total asset turnover decreased in 2010, 2011 & 2012 but in 2013 and 2014 it is
rising. This increasing trend in recent two years is good sign for the company. The
company utilized their assets properly to generate profit.
JFCL’s debt ratio is too high in last 5 years which mean JFCL is in high leverage. So, their
financial risk is high.
All profitability ratios of the company show huge losses in 2011 due to government gas
cutout policy. Otherwise, the operating profit margin and net profit margin of the
company are quite good in recent years. But the gross profit margin slightly decreased in
2014.
Recommendations
JFCL’s current ratio and quick ratio are very high comparing to standard ratio. For
reducing this ratio they should try to increase their investment instead of keeping higher
liquidity in the company.
JFCL’s inventory turnover is very low over the five years. For increasing inventory
turnover they should go for sales force distribution.
Total asset turnover of the company very good position in recent years. Management
should try to maintain this performance.
JFCL’s debt ratio is very high. That means they are highly Leverage Company.
Management should try to reduce their debt as soon as possible.
Recommendations
JFCL’s current year’s gross profit margin decrease. The year 2011 loss happened due to
government gas cutout policy. For government gas cutout policy production hamper in
2011.So, they should reduce their cost of goods sold. Other profitability ratios show
increasing profit. Management should hold this position.
Improvement of productivity through work-study and training of front line supervisors.
Contribution analysis for each of the product lines to optimize profit in light of demand
factors.
Effects to bring selling prices in line with costs having regard to competition and other
market factors.
Conclusions