GROUP #3

CASE STUDY : WALMART

Group Members :

Names ID Numbers
Phylicia Burke 62002116
Moyah Curtis 06006055
Tarcia Farquharson 620106405
Peta Gaye Grant 620168073
Nikel Innerarity 620064948
 PPMNT BUSINESS NEWS CHANNEL
PANEL :

NIKEL INNERARITY TARCIA FARQUHARSON PETA-GAYE GRANT

HOST MARKETING SPECIALIST ECONOMIST

PHYLICIA BURKE
MOYAH CURTIS
MARKETING SPECIALIST
HISTORIAN
 COMPANY OVERVIEW
• Walmart store branded Walmart inc. is an American
multinational retail corporation
Founder
• The 1st Walmart store was opened in Rogers, Arkansas
July 02, 1962, and incorporated on October 31, 1969

• Expansion through acquisition of competitors in the 1970

& 1980

• Walmart is the 2nd largest public corporation in the world

• Revenue - $429,337 billion in revenue

• Largest private employees in the world – 2.1 million

Samuel Moore Walton (March 29, 1918 – April 5, 1992) employees

“The secret of successful retailing is to give your customers what they • Walmart has 24 international markets & serves 200
want. And really, you think about it from your point of view as a million customers a week through its variety of discount
customer, you want everything: a wide assortment of good quality
merchandise; the lowest possible prices; guaranteed satisfaction with stores
what you buy; friendly; knowledgeable service, convenient hours; free
parking; pleasant shopping experience”
• Walmart remains a family-owned business
Core Values
Mission Statement
To give ordinary folks the chance to buy the
same as rich people

Vision Statement

To become the worldwide leader in retailing

Why is having a code of conduct
important for Walmart?

Walmart is a retail company—as well as a logistics, healthcare,

manufacturing, real estate, and technology company. We are
constantly changing. We make many decisions every day, and
the right thing to do isn’t always clear. Our Code can help us
make decisions that earn and build trust. It tells us about the
behaviors we expect of each other and where to get more
information or support
 TAGLINE
HISTORY

1962–1988 1988–1994 1994–1996 1996–1999 1999–2007

• Always • Always • Always • Better • Always

Low The Low Low Every Low
Prices. Price. Prices. Day Low Prices.
Always Always. Always Prices! Always
Walmart Always

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 POSITIONING STATEMENT:
For price-sensitive consumers around the globe, Walmart is a
multinational retail corporation that provides everyday products at the
lowest possible price. What sets Walmart apart is its operational
excellence, inventory management, and commitment to helping people
live better lives by saving them money.

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During the Recession Walmart does well because of a low prices wide
selection of products.

For Walmart to compete with the retailers economy is the rise they would
need to have a more flexible approach to the market using the following
steps:

 Place : Increasing its instore experiences by being more visually

attractive and offer a more comfortable shopping experience.

 Promotion: Increase their online presence in order to grow their

customer base as well as retain existing ones.

 Product: Put a focus on what the consumer requires and expand

its products by introducing quality products that customers are
willing to pay for.

 Pricing: Walmart will have more freedom with their pricing

strategy as the economy rises, therefore they can introduce more
premium products.
 Product Mix
The product categories of Wal-Mart consist of more than 80,000 brands and goods

40% Consumer Goods

20% Consumer Goods

VS
So who should get the credit for Walmart’s increase in
revenue and sales during and after the recession?

The external environment?

 Marketing Mix

C T
Product U Price
O D

PR
o Offers a wide variety of goods o Low process that are considered
o High quality goods reasonably
P R unbeatable

IC
priced to satisfy the demand of the o Effective inventory & supply chain

E
consumers management
o Introduce new services

Place Promotion

PL
ON
AC
o Domestic & International stores
T I o PR
O
E
o Online shopping experience o Advertising using print, television
o Offers connivence
O M media

P R o Discounts
o Coupon offers

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Questions?