ADD COMPANY NAME Write date here

Company
Profile
Write company name here

Information available in audio.

 2. Why brands are
important.
2 Why brands are important

Customer Manufacturer

Group 1
Customer

1 Identification of source of product

2 Assignment of responsibility to product maker

3 Risk reducer

4 Search cost reducer

5 Promise, bond, or pact with maker of product

6 Symbolic device

7 Signal of quality
Customer

Identification of source of product

Tell consumers that the product is

produced by a trustworthy company

Group 1
Customer

Assignment of responsibility to
product maker

Consumers can easily contact the

manufacturer to request
compensation.

Group 1
Customer

Risk reducer

Consumers can rest assured that the

products will meet their expectations.

Group 1
Customer

Search cost reducer

Consumers can easily purchase

products without spending a lot of
time and effort on research.

Group 1
Customer

Promise, bond, or pact with maker of

product

Consumers will receive a quality

product that will meet your
expectations

Group 1
Customer

Symbolic device

Consumers will express themselves

and their style

Group 1
Customer

Signal of quality

A reputable brand is often associated

with high quality

Group 1
Manufacturer
 Manufacturer
1 Means of identification to simplify handling or tracing

2 Means of legally protecting unique features

3 Signal of quality level to satisfied customers

4 Means of endowing products with unique associations

5 Source of competitive advantage

6 Source of financial returns

Manufacturer
About the
Company
Write the overview of
your company here.

Briefly tell your company's

history and products.

Back to Agenda
Resource
Page

Use these design resources

in your Canva Presentation. Happy
designing!

Delete or hide this page

before presenting.
Our Market 10 Billion

5 Billion

Total Available Market (TAM):

10 Billion
1 Billion
Serviceable Available Market (SAM):

5 Billion

Serviceable Obtainable Market (SOM):

1 Billion
Back to Agenda