MAD MARKET

GABRIEL A BERSOLA
A12-E
BACKGROUND OF THE STUDY

• ORGANIZATION CHART
BACKGROUND OF THE STUDY : TYPE OF
ORGANIZATION

• THE TYPE OF THE ORGANIZATION IS LINE AND STAFF.

MAD TRAVEL : MISSION AND VISION

• THE MISSION OF THE COMPANY IS TO KNOW PEOPLE AND LEARN ABOUT

THEIR CULTURES TO GAIN MOTIVATION FOR THEIR RESILIENCE AND
POSITIVELY INFLUENCE COMPANIES TO BECOME MORE CONSTRUCTIVE AND
SUSTAINABLE THROUGH BUSINESS TO CREATE A BETTER FUTURE. ALSO, TO
SUPPORT LOCAL FARMERS AND SMALL BUSINESSES AS WELL.
• THE VISION STATEMENT OF THE COMPANY IS TO ENJOY TRAVELLING AT THE
SAME TIME HELPING THE LOCAL FARMERS AND TO HAVE A POSITIVE IMPACT
ON THE ENVIRONMENT.
BACKGROUND OF THE STUDY : MAD TRAVEL

• SINCE THE ADULTS STARTED TELLING IT, IT ALL STARTED WITH A WHISPER AND IN SMALL
GROUPS. THEY WERE TALKING ABOUT “SUSTAINABILITY” SO FEW YEARS AGO AT THE END OF
BUSINESS STUDENTS SYLLABUS AND RIGHT IN THE MIDST OF A COMPANY MEMO THE WORD WAS
YET ANOTHER OF THOSE WORDS. THEY STARTED 2015, WHEN THEY STARTED NONE OF THE TREES
WERE PLANTED. THEY WERE TREES THAT HAD BEEN PLANTED IN THE WRONG PLACES. THEY ARE
SO KEEN ON MAKING AN IMPACT THAT LOST OUT THEIR RESEARCH. RISE AND REACH FOR
SUSTAINABILITY REMINDED THEM BECAUSE SUSTAINABILITY IS TO IMPROVE THE LIVES OF THE
PEOPLE, PROMOTE THE CERTAIN LIVING AND VALUES. THEY ASKED THEMSELVES “WHY DON’T
YOU BUY SOMETHING LOCALLY MADE INSTEAD?” “ARE YOU SURE THAT'S FAIR TRADE?” BECAUSE
MANY PEOPLE AND COMPANIES TRANSFORMED EASILY. MAD TRAVEL ORGANIZES TRIPS FOR
CITIZENS, SCHOOLS OR COMPANIES AND TAKES THEM TO THE MOST INCREDIBLE DESTINATIONS
IN EVERY WORLD. TOURISTS WILL INDULGE THEMSELVES IN VARIOUS LOCAL CULTURES AT
THESE PLACES.
ALTERNATIVE COURSES OF ACTION

• 1. MAKE MULTICULTURAL FRIENDS (VS EXPLORE NEW CULTURES.)

• DURING TRAVEL YOU HAVE THE OPPORTUNITY TO INTERACT WITH DIFFERENT PEOPLE FROM DIFFERENT CULTURES AND LEARN NEW THINGS ,
AND YOU CAN ALSO ENJOY THE SAME BENEFITS BY GETTING OUT OF THE USUAL CIRCLE AND INTERACTING WITH PEOPLE OUTSIDE OF RACE ,
TRIBE OR ETHNICITY FROM THESE INTERACTIONS, VARIOUS VIEWPOINTS AND VIEWPOINTS CAN BE DRAWN. THEREFORE, PLEASE CONSIDER
STEPPING OUT OF SOCIAL BOUNDARIES AND MIXING WITH PEOPLE FROM DIFFERENT BACKGROUNDS. THE KEY IS TO ESTABLISH A BROAD
MINDSET AND CHALLENGE YOUR THINKING.

• ADVANTAGES

• IT PROMOTES CROSS-CULTURAL CONNECTIONS, APPRECIATION, AND UNDERSTANDING.

• DISADVANTAGES
• WHEN TOURISTS DON'T UNDERSTAND OR RESPECT LOCAL CULTURE AND TRADITIONS, CULTURE CLASHES RESULT. SUSTAINABILITY OF PROMOS AND
ADSWHEN TOURISTS DON'T UNDERSTAND OR RESPECT LOCAL CULTURE AND TRADITIONS, CULTURE CLASHES RESULT
ALTERNATIVE COURSES OF ACTION

• 2. EXPLORE YOUR LOCAL ENVIRONMENT AND SPREAD AWARENESS (VS EXPLORE THE WORLD.)

• YOU DON’T NECESSARILY HAVE TO GO FAR FOR A GREAT EXPERIENCE, YOU CAN EXPLORE YOUR LOCAL ENVIRONMENT. YOU WILL BE
SURPRISED AT HOW MUCH THERE IS TO DO, PLACES TO SEE, NEW THINGS TO LEARN. GO ON A ROAD TRIP, JOIN LOCAL TOURS, EXPLORE
YOUR ENVIRONMENT. IF YOU ARE IN NIGERIA, YOU SHOULD CHECK OUT SOCIAL PREFECT TOURS FOR REGULAR TOURS LOCALLY. BY
SPREADING AWARENESS IS BY ADVERTISING AND PROMOTING THE SERVICES AND PRODUCT OF THE COMPANY THROUGH SOCIAL
MEDIA PLATFORMS.
• ADVANTAGE:
• MORE ACCESSIBLE. LOCAL BUSINESSES ARE ABLE TO OPERATE IN THEIR LOCAL COMMUNITIES. PROTECTS LOCAL LAND & WILDLIFE

• DISADVANTAGES:
• LIMITED MARKET SIZE
• NOT AS MUCH VARIETY OR SELECTION
TARGET MARKET OF THE COMPANY

• THE DESCRIPTION OF THE TARGET MARKET OF MAD TRAVEL ARE TOURISTS,

AND INDEGINEOUS PEOPLE. THEY SEEK TO ENCOURAGE TOURISTS TO PLAN
TREES FOR THE ECOLOGICAL ENVIRONMENT OF A SPECIFIC COMMUNITY,
WHILST AIDING LOCAL INDEGINEOUS PEOPLE FROM LOCAL COMMUNITIES
TO HAVE OPPORTUNITIES, IMPROVING THE LIVELIHOODS OF LOCAL
COMMUNITIES, AND HAVING LOCAL COMMUNITY FAMILIES TO BE
EMPLOYED.
STATEMENT OF THE PROBLEM

• MAD MARKET IS EXPERIENCING LOW AWARENESS FROM CONSUMERS

SWOT ANALYSIS

Strengths Weaknesses Opportunities Threats

- Mad Market offers a - Due to low awareness With the rise of social - With the rising number
lot of fresh produce, and towards consumers, media and a lot of online of new businesses,
some local honey. They MAD Market is not a businesses, MAD MAD Market will have
have a lot of ways on first option when it Market can promote to compete against other
how to entertain their comes to tourist their products in a way competitors in their own
consumers. destinations. It is also wherein consumers will market field.
struggling when it be more aware of it
comes to selling their
products to consumers.
RECOMMEND COURSE OF ACTION
Description of activities
Planning on the budget that each
department would consume
Implement plan on how to spread
awareness effectively and
efficiently
Select at least 3
stockholders/shareholders to
work with about the agreement
Responsible for the activity
Financing department
Advertising Department
Administrative Department
Possible obstacles to consider
with implementing the
recommendation
Possible obstacles to consider
with implementing the
recommendation
Lack of resources
Lack of communication and
cooperation due to pandemic