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Arowwai Industries
BUSINESS
PLAN
• Company Description:
This section introduces your business, its products or services, and its target market.
• Market Analysis:
This section assesses the competition and the overall market landscape for your business.
• Management Team:
This section introduces the key people who will be running the business.
• Financial Projections:
This section forecasts your revenue, expenses, and profits for the next few years.
FINANC
E
The term finance comes from English which means finance. Meanwhile, in terms of terms, it is a science that studies how
to manage money so that it remains stable.
Almost every company or business needs a financial figure to organize, manage and supervise the inflow and outflow of
money in the company's operational processes.
Objective:
Variable Costs: Costs that change according to the number of products or services produced. For example: raw materials, wages for
temporary employees, electricity costs, shipping costs, etc.
Total Costs: The total costs incurred to run a business, which are a combination of fixed costs and variable costs.
Direct Costs: Costs that can be directly linked to the products or services produced. For example: raw materials, direct labor wages,
etc.
Indirect Costs: Costs that cannot be directly linked to the products or services produced, but are still necessary to run the business.
For example: administrative staff salaries, office rental costs, etc.
Sales & Revenue
Sales
Sales may be defined as money paid by customers. Sales are a company's core revenue for a given period. Sales
are the proceeds a company generates from selling goods or services to its customers:
• A company may also report net sales, which is the result of subtracting any returned merchandise from gross
sales. Retail companies tend to report net sales as well as revenue.
Revenue according to experts:
• Lam and Lau (2014:317) state that income is the gross inflow of economic benefits during the current
period that arises in the ordinary course of activities of an entity when the inflow is generated in addition to
capital, other than those related to equity holder contributions.
• The Indonesian Association of Accountants (2015:23.1) defines revenue as income that arises from carrying
out normal entity activities and is known by different names, such as sales, service income, interest,
dividends, royalties and rent.
Take, for example, a business that sells only hats. If the store's revenue formula deducts all discounted sales,
returns, and damaged merchandise, the company's gross sales could be greater than its revenue.
Types of Revenue :
• Total Revenue
Total Revenue (TR) is the company's total receipt or income from sales. The value of total revenue can change
depending on the size of sales of goods achieved by the company
• Marginal Revenue
Marginal revenue is an increase or decrease in revenue caused by the addition or reduction of one unit of output.
Marginal revenue is used to measure changes in income (revenue) resulting from changes in the number of goods or
services sold.
• Average Income
Average revenue is the receipt per unit from sales of output. It could be said that average revenue is the price of the
product itself.
Revenue Formula
There are at least 3 types of formulas that can be used to determine company revenue, namely total revenue,
average revenue and marginal revenue.
TR = P x Q
TR = Total Revenue
P = Price or price
AR = TR : Q
AR = Average Revenue
TR = Total Revenue
MR = ∆ TR : ∆ Q
MR = Marginal Revenue