FOUNDATIONS OF

POPULAR CULTURE
IN THE PHILIPPINES
THROUGH MEDIA
Introduction
 “Building a culture has to start with a foundation, and that
foundation must necessarily be the culture of the Filipino people.

Culture (1984)- different from the folk culture and nationalist

culture of the Filipinos.
folk culture is the way of living in a place in a specific time and
portrays the practices of certain people, and how they cope to
survive with naturE

Nationalist culture (ex. Language, history, literature, songs,

religion, etc.)
according to lumbera

popular culture in the Philippines was

created and used by the Spaniards to the
native Filipinos or Indios via plays and
literature to get the heart of the natives
and win it
 • Spanish settlement in the Philippines
-replaced the native culture with a Christian and European
tradition
• Children of natives under missionaries' tutelage
-became the core group of intelligentsia (Intelligence)
- intelligentsia - referred to as ladinos
-they played a crucial role in transferring literary forms
-became vehicles in the pacification of the natives into
vernacular
CULTURE INFLUENCED BY
SPANIARDS
Forms Of popular theatre and literature

• pasyon,
• sinakulo, and korido
• spread of Christianity,
• and the komedya
popular culture

was introduced by Spanish and

created by colonial authorities
with the aid of intelligentsia
to promote the interest of the
church and state
 PROPAGANDA
• A DISSEMINATION OF INFORMATION FOR THE PURPOSE OF
HELPING/ SPREADING OF RUMORS/BIAS

• native intelligentsia saw the effects of popular culture and knew how to
work its way as propaganda, they soon used the Spanish weapon
against them

• 19TH CENTURY- Marcelo H. del Pilar's use of prayers like the "Aba,
Ginoong Marial, and Ama Namin" in a satirical manner to attack the
abusive Spanish friars is one example of how the native intelligentsia
employed popular culture during the 19th century to "undermine the
power of the abusive friars and put an end of colonial rule
 AMERICAN
COLONIALISM
THE ARRIVAL OF AMERICAN COLONIALISM BROUGHT
POPULAR CULTURE TO THE PHILIPPINES
• radio.
• television
• film
• and increased the circulation of popular culture forms
Thank You for listening