REVIEW OF BOOK

ON PERSONALITY
DEVELOPMENT
Course Director:
Mr. Khawar Hussain
Presented By:
Mr. Umar Khalil
CONTENT

Introduction of Author
Bibliography
Summary of Book
Content of Book
Analysis
Conclusion
Suggestions
DAVID JOSEPH SCHWARTZ

March 23, 1927 – December 06, 1987

USA
Professor of Marketing, Georgia State
University, Atlanta
Creative Educational Services Inc. (LD
- Consultancy Firm)
BOOKS OF DAVID J. SCHWARTZ

Marketing Today, (1973)

The Magic OF Thinking
Big (1959)
Introduction to
Management: Principles,
Practices and Processes,
(1980)
 THE MAGIC OF
THINKING
BIG
 Published in: 1959
 Publisher: Wilshire Book
Co. California
 Self Help Book –
Personality Development
 06 Million Copies
CONTENT OF BOOK

1. Believe You Can Succeed And You Will

Self Belief
2. Cure Yourself Of Excusitis, The Failure Disease
3. Build Confidence And Destroy Fear
4. How To Think Big
Thinking
5. How To Think And Dream Creativity
6. You Are What You Think You Are
7. Manage Your Environment: Go First Class
CONTENT OF BOOK
CONT….

8. Make Your Attitude Your Allies Thinking

9. Think Right Towards People

10.Get The Action Habit
11.How To Turn Defeat Into Victory Action

12.Use Goals To Help You Grow

13.How To Think Like A Leader
1-Believe You Can Succeed And You Will

Belief in success  triggers power to do….

Think doubt and fail
Think victory and succeed
Strengthen Belief
 Think success
Self believe
Think big – Set big goals
2-CURE YOURSELF OF EXCUSITIS, THE
FAILURE DISEASE

Excusitis  Excuses
Types of Excuses
Health
Intelligence – Brain power
Age
Luck
TYPES OF EXCUSITIS

 Health Excuses
 Bad health
 Better to wear-out than rust-out
 Intelligence
Under-estimate self power
Over-estimate fellows
 Never under-estimate
 Attitude/Thinking is important than intelligence
TYPES OF EXCUSITIS
CONT….

Age
 Too Old/Too Young
 Look at age positively (Age is just a number)
 Invest time – productively
Luck
 Law of Cause/Effect
 Don’t be a wishful thinker
3-BUILD CONFIDENCE AND DESTROY
FEAR

Fear is real  Psychological

Isolate Fear
Develop/Acquire Confidence
Mind (Memory) Bank
Deposit positive thoughts in Memory Bank
Withdraw positive thoughts from Memory Bank
 CONT…

Fear of people
Get Balanced view of other people
Develop Understanding Attitude
Think confidently, Act confidently
Be a front seater
Practice making eye contact
Practice Speaking Up
4-HOW TO THINK BIG

Don’t sell yourself short

Overcome Self-depreciation (greatest weakness)
Use Big thinkers vocabulary
Use positive words/phrases (outline plans)
Encourage others,
Stretch Vision (Add value)
Real estate, Blind-Milk-man, Customer Worth
Add value (Things, People, Yourself)
 CONT….

Do not think above trivialities (Think Big)

Ask – is it really important….
Don’t fall into triviality trap
Keep eyes on big objectives
Triviality Examples:
 Conversation, Progress, Work, Goals, Mistakes
GROW BIG BY THINKING BIG
5-HOW TO THINK AND DREAM
CREATIVITY

Creativity  Improved ways to do things

Improve Creative Thinking:
Believe it can be done
 releases creative power
 Eliminate Word “impossible”
 I-m-possible
 Note reasons of failure and rectify
 CONT….

Avoid Traditional Thinking

 Welcome new ideas
 Be experimental
 Progressive (not regressive)
Do more (quantity), Do better (Quality)
 Accept opportunity

 CONT….

Asking/Listening technique
 Encourage others to talk
 Test your views in Questions
 Concentrate when others speak
Stretch your mind…. Think ideas
 Don’t let ideas escape
 Review your ideas
6-YOU ARE WHAT YOU THINK YOU ARE

Self perception identity

Thinking  Actions  Perception
Build positive self image
Look important (Pay Twice – Buy Half)
Work important (First Class Performer)
Daily Pep Talks
sell yourself to yourself
7-MANAGE YOUR ENVIRONMENT: GO FIRST
CLASS

Surround by Positive/Supportive environment

Mind Food – Environment
Surrender Completely
Surrender Partially
Never Surrender
Investing Personal/Professional Development
Go First Class
 CONT….

 Circulate in new groups

 Friends with different views
 Friends who stand up petty ideas
 Psychological Sunshine – new ideas
 Avoid thought poisons
 Gossips
 Self Test to check proneness to be a gossiper
8-MAKE YOUR ATTITUDE YOUR ALLIES

Influence of attitude on behavior

Attitude is mind’s mirror
Nurture positive attitudes for success
I am activated – enthusiastic
Dig into deeper
Life up everything done
Broadcast good news
 CONT….

Overcome negativity in attitudes

You are important  People are important
 Practice appreciation
 Practice calling people by their names
 Don’t hog glory, invest it
Service first
 Give more than expect – earn money
9-THINK
RIGHT Interpersonal relationship & success
TOWARDS Lyndon Jhonson 10-point formula
PEOPLE 1. Learn to remember names
2. Be a comfortable person
3. Be Easy-going
4. Don’t be egoistic
5. Being interesting
6. Get scratchy element out of personality
7. Attempt to heal grievances
8. Practice liking people
9. Say congratulation/Sympathy
 CONT….

Developing positive relationship

Take initiative for friendship
Accept human differences/limitations
Treating others with respect
Find qualities of other and highlight
Practice conversation generosity
Don’t blame others for failures
10-GET THE ACTION HABIT

Thinking  ideas  without action = zero

Activationists Passivationists
Active  passive
Doer Don't do
Actively take actions Postpone things
“Nothing comes merely by thinking about it.”
-John Wanamaker-
 CONT….

Taking Consistent Actions

Expect/meet future difficulties/obstacles
Actions to cure fear and gain confidence
Overcome procrastination
Use “Pencil and paper” approach
Take initiative  “Now”
“Don’t put off until tomorrow what you can do today.” –
11-HOW TO TURN DEFEAT INTO VICTORY

Learn from Setbacks/Failures

Study/Analyze  find/correct mistakes  start again
Blend Persistence with Experimentation
Don’t blame luck – see the good side
Tell yourself there is way
Back off and start afresh
12-USE GOALS TO HELP YOU GROW

Goals  S.M.A.R.T
Work/professional Home/Family Social
Discourage “success suicide”
 Self depreciation Competition
Parental dictation Family responsibility
Step-by-step approach
Invest in yourself (Education/Skill  ideas)
13-HOW TO THINK LIKE A LEADER

Leadership rules/principles
Trade minds with people
Empathy
Think human ways to handle things
Think progress
Develop self thinking
CONCLUSION

People try to drive you down

Feel self deprived
Argument/quarrel seems inevitable THINK
Feel defeated BIG

Romance starts to slip

Progress slow down
 CONT….

“A wise man will be master of his mind,

A fool will be it’s slave.”
- Publilius Syrus -
THANK YOU